Window to the Law: TCPA and Texting

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® (NAR) to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily e-News. Sending text messages is a fast and effective way to reach business partners, clients […]

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RealtyFlux: A compliant, easy way to generate seller leads via text message

“Text Nancy77 to 50505” to — sign in for an open house, find out what your home is worth, or get a property brochure. An agent could market to consumers this way using RealtyFlux, which offers a pleasing, easy-to-manage backend where users can create and edit keywords, devise campaigns and track responses. The software is fully TCPA (Telephone Consumer Protection Act) compliant.  …

Opportunity and legal risks come with buying and selling leads

Three years ago, Ben Kinney made a proposal to a local real estate agent: He would pay the agent $18,000 if the agent gave Kinney the contact information of the 18,000 leads the agent had stored in his database. The …