Why client-first is the only successful approach in real estate marketing

Your potential clients are all bombarded with hundreds if not thousands of advertising messages every day. Breaking through all that noise in order to be noticed is incredibly challenging. However, it’s not impossible.

Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status

Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for them on Google? Ad targeting is not a new concept, but it has transformed over the years through data analysis and the use of algorithms. Social media users are accustomed to experiencing ads that reflect […]

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Throw the open house you always wanted with Snapchat geofilters

Imagine if every open house you hosted could become a fun event that attracts people from the local area. And when they attend, they advertise the house for you — via Snapchat. If you’re looking to target those elusive millennials, you’ve just discovered your medium. On any given day, Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. And it’s incredibly easy to advertise your next open house event — while it’s going on — to anyone using the app within the area …

How data appending helps generate qualified real estate leads

Getting a qualified leads for real estate is one of the biggest challenges faced by real estate agents. Sometimes even a qualified lead end up not closing the deal in real estate. Qualified leads can show the ability to invest in property or willingnes…

Rob Hahn: The path forward for the Realtor association

Can we be honest for a moment? The Realtor association is dying. I don’t think it’s quite dead yet, but it’s on its deathbed with intensive care unit doctors hovering nearby. You can’t see that it’s dying because the numbers appear steady: 1.15 million Realtor members (and growing!), $160 million in dues revenues and tens of millions in lobbying …

How to hit the results bulls-eye with targeted real estate marketing

Are you getting the results you want from your marketing efforts? If not, retooling and retargeting your marketing can help you hit the sweet spot that generates more leads and allows you to close more deals …

Free ‘big data’ resources help agents target new clients

The power of big data is about understanding patterns of consumer behavior and profiles, particularly information around “life events” such as marriage, divorce, job change and births. Having this data enables you to advertise to prospective clients when these events happen …

Become a Facebook Graph Search guru and rock your real estate business

Last week I spent a lot of time focusing on how much likes matter. Here’s the deal: Beneficial likes make you relevant and that is one of the foundational “pillars” in Facebook’s Graph Search algorithm …

Why 83 percent of real estate agents become irrelevant after handing over the keys

One of the major reasons homeowners do not rehire their real estate agent is that they simply cannot remember their agent’s name. A dismal 17 percent of homeowners actually use their agent again, according to a consumer panel at Real Estate Connect San Francisco. …