Who do you want to sell to? 4 tips for honing your target market

Who is your ideal client? Everyone, right? Wrong. Here’s why honing in on your target audience is crucial to killing it in your market and how to make sure you’re doing it right.

ICNY 18: Shrink your target market, grow your real estate business

Rich Rosa of Buyers Brokers Only and Richard Silver of Sotheby’s International Realty Canada share how tapping into a client niche can lead to a powerful marketing strategy …

A simple 4-step business plan to launch a successful 2018

Many real estate agents dive into their careers head-first without a solid business plan for their long-term success and growth. Real estate businesses take money, time and effort to grow and prosper …

How to target your market with examples from UK pros

To make your marketing efforts hit the bull’s-eye, it’s imperative that you identify your target audience accurately. To accomplish this, you need to think about your past year’s clients, and try to establish a pattern. For example, what is the gender,…

How to build an impactful real estate business plan

Time dedicated to writing a business plan is time well spent. In fact, you could argue that the more time you spend outlining a plan, the better off your business will be. However, don’t let the prospect of drafting a proper business plan overwhelm you…

No budget for real estate prospecting? Find quality leads on Twitter, Pinterest, Zillow for free

Are you paying hundreds or even thousands of dollars for your lead generation? If you would like to reduce your ad spend while increasing the number of high-quality leads that you generate, it’s much easier than you realize if you know where to look and what to do …

6 incredibly easy tips all new Google Plussers need to implement to expand their real estate reach

Google Plus is not only a social network, but also a powerful social platform. From hangouts and communities to social signals, Google Plus is a virtual wonderland of opportunity for the marketing-minded real estate professional. If you haven’t spent much time investigating Google Plus, now is a perfect opportunity to dominate your local market through the power of the social network tied to the largest search engine …

Biggest mistake real estate agents make is developing their brand before they know their customers

Would you like to create your own “unique roadmap that will take you where you want to be”? If so, Tricia Andreassen’s new book, “Interfusion Marketing,” shows you how to create clear marketing messages that will help you to “grow and bloom with powerful results.” …

Sell ‘em with Las Vegas-style marketing

If you ask me, Frank McKinney, “the most luxurious spec homebuilder in the world,” understands the psychology of the ultraluxury buyer better than almost anyone else in the world. While you probably cannot afford his lavish marketing budget, many of …

3 essentials to selling a million-dollar listing

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