3 tweaks that’ll boost your brand in a saturated market

As a real estate agent, you must distinguish yourself from others and show prospects exactly why they should choose you over another agent. This can be a challenge, but it’s definitely not impossible — and here’s how to do it by tweaking three things you already have: your job title, your services and your influence.

How to market yourself like ‘Mad Men’

Sometimes the best advice comes from the most unexpected sources — like your favorite TV shows. AMC’s hit series “Mad Men,” which is set in the advertising world of the swinging ’60s, has some of the most memorable quotes you’ll ever hear, and they’re surprisingly relevant to marketing today …

3 elements your listings can’t survive without

Online property listings are the first step in almost every real estate sale these days, so it is crucial that yours be in great shape. Attracting buyers with listings can be a challenge for many real estate agents, but if you keep these three things i…

5 reasons training is essential to your agents’ success

Olympic sprinter, Leroy Burrell once said, “The more I train the more I realize I have more speed in me.” An agent’s education isn’t complete once they pass their real estate exam. In fact, once they have their license, it’s only the beginning …