Live at Connect: Continue the conversation

Leading a “Continuing the Conversation” series on the afternoon of Thursday, January 25th, are moderators Valerie Garcia and Stacie Staub. These two expert facilitators will lead a discussion focused on the audience taking the microphone and sharing their stories for three hours. …

Coffee shop jokes about gentrification, ignites backlash

A trendy coffee shop in Five Points, one of Denver’s oldest neighborhoods, was roundly criticized for putting out signage that made light of gentrification …

How to build a brand from the ground up

When Stacie Perrault Staub left her job as director of marketing at her old agency, she made the quick (and brilliant) decision to start her own brokerage. Motivated and determined to change the Denver real estate scene, Staub hit the ground running an…

What real estate agents should know about prospecting in a low-inventory world

Prospecting for listings involves two major factors: Nurturing your sphere and tending to your farm. Some real estate agents might think that even considering a farm in a low-inventory market is counter-intuitive. “Agents are scattered all over the place because inventory’s so low that you have to go where the money is; you have to take buyers wherever they want to go and take listings anywhere,” said Stacie Staub. However, ignoring the benefits of a farm is a short-sighted philosophy …

Can humans beat bots at home search? A broker’s perspective

Recently, I had the opportunity to participate in a challenge created by Inman in which I would go up against a “bot” (probably more accurately described as an algorithm) in order to determine who could choose better potential homes for an unknown clie…

Broker vs. bot: Is man or machine better at matching buyer tastes?

Inman has received a challenge from a robot stating that it can find homes for a buyer as well as, if not better than, a human. Sound farfetched? We thought we’d put this statement to the test — to see just how far the bots can take us, at least today…

The insider’s guide to local SEO for real estate professionals

If you’re a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it’s a lot different than your average SEO campaign,…

11 time-saving email templates every real estate agent needs

Real estate agents have a very real need to work on the fly, in the field and at a moment’s notice. Here are the 11 canned email responses I use the most frequently …

10 ways to build your 2015 business right now

After a fast and frantic 18 to 24 months hustling properties, many of you have communicated that you have hit your own personal seasonal slowdown. That’s totally understandable, because you were so busy working in your business while the market was smo…

16 things you can do right now to maximize your listing’s exposure

If you have a listing that has been sitting on the market for longer than you thought it would, it might be time to get back to basics and put a little more time and money into marketing the property. A home that might have sold for over list price in …