5 new tax changes your investor clients will want to know

The new tax law or 2017 “Tax Cuts and Jobs Act” includes five changes that every real estate agent and broker should know for their serious real estate investor clients. Because real estate is all about building relationships, your education on these t…

4 ways to showcase your luxury listings online

Luxury properties are hotter than ever in booming cities across the United States, and as billions of dollars in commercial developments begin to pop up, they attract high-end restaurants, modern attractions and other luxury conveniences. These ameniti…

Spring Forward: Cynthia Adams on letting your passion shine

Cynthia Adams is the co-founder of Pearl National Home Certification. Pearl is a software services company establishing a national standard for verifying and certifying the energy and performance assets of homes to increase property value and improve o…

Spring Forward: Ashley Houseman: “Conversations lead to Contracts”

We recently had the opportunity to sit down with Keller Williams’ Ashley Houseman to get her perspective on how she works with sellers in the southwest Florida market, how she develops the best pricing strategy for her clients, and what she does to dri…

5 tips for getting a home offer close to asking price

The higher the offer, the better — for both you and your client. Unfortunately, a combination of optimism on the part of the seller and shrewd negotiating tactics on the part of the buyer (and their buyer’s agent) make it unlikely that you’ll get your client’s asking price.

5 etiquette tips for a new agent’s first day on the job

It was official. I had my real estate license, I had a vision, and I had a plan, but I didn’t have a clue. Opening the door and stepping into my new brokerage, all I could think was, “What now?”

Spring Forward: Bill Herbst on why ‘Done is better than perfect’

Bill formed the Gilmartin-Herbst Team with Ralph Gilmartin, combining Bill’s background in sales and marketing with Ralph’s 35+ years as an attorney specializing in negotiating tough deals.

Hiring a professional photographer? Ask these 7 questions first

First and foremost, to have stellar photography for your listing, you have to find a real estate photographer who knows how to capture the home in all of its glory. Let’s go over the most important considerations.

Spring Forward: Dawn Thomas: ‘Stop discounting yourselves!’

As a Broker Associate with Sotheby’s International Realty, Dawn Thomas serves clients with luxury homes and estate sales in the Palo Alto and surrounding areas of California.