Millennials can differ by age: what agents need to know

As the oldest of the millennial generation push toward 40, they’re acting less and less like their younger selves. With partners, parenting, new jobs, and pets taking center stage, their lives are often more complicated, their circle of concerns wider and their experiences around home different from their younger counterparts.

3 strategies to cut through the noise and build a lasting business

Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it, too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze.

Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively using it is, in fact, a critical part of being successful with it.

Build a culture of learning and growth

Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It’s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies of the World® (LeadingRE), feels passionate about and the reason LeadingRE has prioritized educational offerings for its network of 565 brokerages.

How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a consistent — if differentiated — experience for potential clients on all of my marketing channels.

Finally, prosperity over time!

EXIT Realty is a company built on human potential and at its very core is the EXIT Formula. EXIT Realty’s Founder and Chairman, Steve Morris, looked at the problems in the real estate industry, including recruiting, retention, and the gaps agents face between closings, and asked, “What if it doesn’t have to be this way?”

Generational wealth: how to become your client’s long-term partner

No transaction in luxury real estate stands alone; every home purchase happens in the middle of a network that yields new opportunities. High-net-worth clients are likely to purchase and sell multiple properties, and their wealth is typically shared am…

Homesnap Pro hits 5 years and 1 million agents

This May marks a special time for Homesnap Pro: the agent-only mobile productivity app turns five years old, and Homesnap’s agent footprint has crossed the million agent mark. That means that over a million agents across the country have access to Homesnap Pro as a core member benefit through their MLSs.

Why you should generate your own leads

Lead generation is the lifeblood of your real estate business. Yes, your sphere of influence should be a reliable source of business. Referral and repeat clients are the results of being a trusted advisor in your community.

Success stories from Startup Alley: BoxBrownie

Inman Connect is the real estate industry event that launches real estate companies. Through Startup Alley, a dedicated sponsorship opportunity available to the hottest new companies to enter real estate tech, emerging companies have the opportunity to…