Working with partners to develop and implement your Facebook strategy

DIY is great when it comes to kitchen hacks and knitting, but when it comes to business you want expertise- not experimentation. Social media and the internet have been around for a while, but brokerages are only recently beginning to realize how essen…

Swanepoel Trends Report helping brokerages navigate rapid real estate industry change

The real estate industry is undergoing immense change. All industry professionals see it and feel it, from the meteoric rise of Compass and eXp Realty to the proliferation of the iBuyer business model to the changing brokerage and agent consumer value …

Why the “new” homebuyer needs a new brokerage

In case you missed it, the way homebuyers approach house hunting has changed significantly in recent years. They tend to do a lot of the upfront research on prospective neighborhoods and school districts before ever contacting a real estate agent.

Want success in real estate? Become ferociously intentional about THIS one thing

Did you hear the news? Only three percent of real estate agents are really doing it well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really performing at a high level, though.

5 creative ways to thank your clients at the end of the year

The holiday season is traditionally a time for connecting with friends, family, and coworkers and showing appreciation. The end of the year is also the perfect time to reach out to clients.

At the intersection of real estate and Facebook

We expect convenience, ease and seamless technological integration in almost every aspect of our lives … why should real estate be any different?

Hold the chicken manure

Speak to someone who has just bought or sold their home, and in most cases, they will tell you it took longer than expected, cost more, and was frustrating and stressful. Why is this?

Leads are easy — closing them is hard

Leads. They are what many real estate professionals consider to be the life blood of their business and the essence to success. Historically, the main point of concern around this hot topic has been related to obtaining leads and keeping a consistent l…

4 ideas from luxury retail to inspire your next open house

With their customized service and attention to detail, luxury retailers have always been masterful when it comes to making clients feel at home. But in today’s digital age, brands are doing even more to make their brick-and-mortar boutiques a one-of-a-kind experience.

The one mantra that means everything to your success

At our flagship Success Summit event in August, I introduced a theme I believe has the potential to become a very powerful mantra you can use. It consists of just four simple words. But when taken to heart, it makes all the difference in the world.