How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a consistent — if differentiated — experience for potential clients on all of my marketing channels.

Generational wealth: how to become your client’s long-term partner

No transaction in luxury real estate stands alone; every home purchase happens in the middle of a network that yields new opportunities. High-net-worth clients are likely to purchase and sell multiple properties, and their wealth is typically shared am…

Go minute-by-minute with a luxury agent

In the luxury real estate profession, nothing is predictable — something Courtney M. Brown, REALTOR© with Island Sotheby’s International Realty, is very familiar with. “My days are never the same — and I think adapting and allowing yourself some flexibility is key to surviving the ever-changing schedule we all have.”

Beyond price: 4 things that matter to luxury buyers

Luxury buyers may have numerous options when it comes to choosing a home, but that doesn’t make their search any simpler. In my professional career as a real estate agent with The Cilic Group, Sotheby’s International Realty Pacific Palisades, I’ve sold or supervised over $5 billion in real estate — and learned firsthand how high-end clients weigh their property options.

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out Telluride is perfect for them.”

The 3 most common questions luxury buyers ask

Working with a luxury buyer presents a very different experience than working with any other demographic. Those who are looking to purchase a high-end property are discerning and highly-informed — and expect their agent to be as well.

Using data to find your buyer

Thanks to the rapid proliferation of online tools for homebuyers, the sales landscape for REALTORS© has evolved. “Back in the old days … REALTORS© kept all the information,” says Troy Owens, a leading agent with Group One Sotheby’s International Realty. “They were the gatekeepers. To get into a home, you had to have a REALTOR© to help you out. Well, those days are gone.”

The 3 most common questions luxury sellers ask

Today’s luxury consumers are decisive buyers and connoisseurs of what best suits their lifestyle. They’re also accustomed to receiving faultless service — and this expectation doesn’t change when they switch roles from buyer to seller.

Playing the long game in luxury sales

“When listing a luxury mountain home for sale, statistics show that it’s going to take at least a year to three years to sell,” notes Summit Sotheby’s International Realty agent Mary Ciminelli, an expert on the ins and outs of mountain property sales in Park City, Utah.

How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset to any real estate agent looking to extend their reach and build their personal and professional brand.