Zillow: Frenemy or a direct competitor?

Zillow won my trust with its great website, but returning CEO Rich Barton’s leadership has me questioning where agents stand in the rapidly evolving real estate ecosystem.

Back from the dead: Zillow kickbacks lawsuit returns

According to the court filing, the plaintiffs made their case in part through the testimony of two anonymous witnesses who used to work for Zillow as a regional sales manager and a sales and operations trainer, respectively.

Why ignorance is the biggest problem in real estate

Regular columnist Jay Thompson takes a look at earnings news — as well as the industry’s response — and why not really understanding the interworkings of businesses is a massive hurdle in real estate.

Why Spencer Rascoff and Zillow aren’t out to get us

The real estate world was rocked when Zillow announced that its CEO of 10 years, Spencer Rascoff, would be stepping aside and that co-founder and original CEO Rich Barton would be taking over again. Naturally, the conspiracy theories ensued, but our industry need not fear — here’s why.

Zillow will buy and sell homes in 5 more cities

Zillow Offers, the direct-to-consumer homebuying and selling platform, is coming to Miami, Minneapolis, Nashville, Orlando and Portland.

Here are Swanepoel’s most powerful and influential people in real estate

Ron Peltier, the CEO of HomeServices of America is the most powerful and influential person in real estate according to sixth annual Swanepoel Power 200 (SP200), published by T3 Sixty. Peltier beat out other top executives from Keller Williams, RE/MAX,…

And the next Zillow Offers market is …

The real estate technology giant’s direct-to-consumer homebuying and selling program will be launching in its eighth market in 2019.

‘This blows my mind’: Agents balk at return of Zillow unvetted leads

A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low.

Zillow brings back unvetted leads to Premier Agent

Zillow announced it’s officially bringing back non-validated email leads — in addition to connecting agents with validated leads on the phone — just seven months after it dropped them for its Premier Agent customers.

Are Zillow’s Premier Agent changes working for agents?

Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff.