How the right lighting can get buyers in the mood (for a home)

Agents should take a cue from Cupid and learn how to set the mood for buying by using a simple and effective lighting plan.

The digital tools two top producers trust

As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry.

Sotheby’s International Realty snags 40-year Pacific Union vet

Sotheby’s International Realty on Monday announced the addition of 40-year luxury real estate veteran and former Pacific Union senior broker Steve Gothelf to its 136-agent San Francisco office.

Building a real estate team? Avoid these super common pitfalls

To build a successful team, you need to acknowledge the work of your agents, get to know them personally and hire people who aren’t your carbon copy, according to a panel at Inman Connect.

How to introduce AR into the buying and selling experience

Have you ever heard a buyer complain about the wall color in your listing or wonder if the living room could accommodate their furniture? How many times have you had a listing that desperately needed staging, but lacked the time or budget to get the job done? It would be fantastic if every buyer had […]

How to transform your client relationships with a CRM tool

In luxury real estate, customer relationships are everything — so it’s no surprise that many leading companies are implementing customer relationship management (CRM) systems. If you’re considering adding CRM to your mix, here are five things to know.

How you know you’ve found a winning team

I spent my first three years in real estate at a small, boutique agency. But when Sotheby’s International Realty came to the Louisville market, I immediately knew that was where I wanted to be.

HGTV’s 2018 Dream Home is on the market

Bummed you didn’t win last year’s HGTV dream home in Gig Harbor, Washington? Well, you have a second chance at owning the $1.89 million waterfront estate.

Success secrets of a winning team

When I founded my own real estate firm, I knew it was essential to keep my team at the forefront of the market. Ensuring my agents are supported is my primary goal as a broker, and the process of running a firm as a cohesive unit has broadened my under…

The top qualities a luxury customer looks for in an agent

The affluent homebuyer is a discerning one. After all, when they’re well-acquainted with the best of everything, it’s no surprise that their standards are high when it comes to service.