How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a consistent — if differentiated — experience for potential clients on all of my marketing channels.

Generational wealth: how to become your client’s long-term partner

No transaction in luxury real estate stands alone; every home purchase happens in the middle of a network that yields new opportunities. High-net-worth clients are likely to purchase and sell multiple properties, and their wealth is typically shared am…

Peerage acquires Sotheby’s International Realty Canada

The Canadian branch of Sotheby’s International Realty has been acquired by Peerage Realty Partners, a subsidiary of private equity firm Peerage Capital.

Realogy CEO buys $1M of company stock following losses

One week after Realogy stock sank to a new low, CEO Ryan Schneider has purchased $1 million worth of the company’s shares in an apparent show of support for the brand.

Go minute-by-minute with a luxury agent

In the luxury real estate profession, nothing is predictable — something Courtney M. Brown, REALTOR© with Island Sotheby’s International Realty, is very familiar with. “My days are never the same — and I think adapting and allowing yourself some flexibility is key to surviving the ever-changing schedule we all have.”

Beyond price: 4 things that matter to luxury buyers

Luxury buyers may have numerous options when it comes to choosing a home, but that doesn’t make their search any simpler. In my professional career as a real estate agent with The Cilic Group, Sotheby’s International Realty Pacific Palisades, I’ve sold or supervised over $5 billion in real estate — and learned firsthand how high-end clients weigh their property options.

Bloomberg launches luxury listings section

The section launched Tuesday, and for the next 30 days, it will exclusively feature listings from Sotheby’s International Realty.

Paul Simon lists Connecticut estate for $13.9M

In efforts to downsize, iconic musician Paul Simon is looking for someone to buy his Connecticut estate for $13.9 million.

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out Telluride is perfect for them.”

The 3 most common questions luxury buyers ask

Working with a luxury buyer presents a very different experience than working with any other demographic. Those who are looking to purchase a high-end property are discerning and highly-informed — and expect their agent to be as well.