What does the end of Google Plus mean for real estate agents?

What does the termination of Google Plus mean for real estate agents? For those of us who swore by it, the announcement comes as a major disappointment. Here’s why.

How to Make Your Luxury Listing Stand Out

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers. Here are some suggestions when building a strategy to enthrall your potential audience. Keep Up-to-Date […]

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Has the ‘Tinder effect’ taken the romance out of homebuying?

The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a home in the flesh.

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing.

How to make social media work for you in luxury real estate

For some real estate agents, finding luxury listings seems like a mythical quest that is only granted to the rich and famous, but it’s not. Find out what works, even for those who aren’t tech-savvy, here.

New Vscreen VMS wants to catapult (and simplify) your video marketing

Vscreen Video Marketing Suite (VMS) is a browser-based video content creation and distribution tool ideal for real estate agents.

6 marketing trends real estate agents need to pay attention to in 2018

Top producers watch for marketing trends — and hop on them. In this post, learn what’s trending among successful real estate agents and how you can implement these strategies in your own marketing.

‘Places’ wants to be the new social network for agents

Places is a social network that uses locations and dates instead of names to help real estate agents connect.

No budget, no problem: 3 ways to market as a newbie

The biggest question in your real estate career arrives in a wave of panic the day you get your license: What do I do now? Here are three great ways to get the ball rolling in the marketing department as a new real estate agent for little or no investment at all.

Building and Maintaining a Positive and Professional Culture

In the following interview, Karen Ryan, broker/owner of Weichert, Realtors® – Coastal Properties in Hilton Head Island, S.C., discusses building and maintaining a positive and professional culture in her company. Karen Ryan Broker/Owner Weichert, Realtors® – Coastal Properties, a member of Leading Real Estate Companies of the World® Hilton Head Island, S.C. www.weichertcp.com Region served: […]

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