A top-producer’s 5 simple rules for social media

Agents who implement a concise strategy differentiate themselves, attract more clients and build a revenue-generating brand. Here are some of the social media rules that I follow daily.

9 irresistible holiday contests for Facebook and Instagram

Simply put, contests are an easy way to boost online engagement, build your email list and gain exposure to your friends’ and followers’ networks — and the holiday season offers plenty of inspiration. Here are nine clever social media contests people can’t resist.

3 tips for becoming an influencer in your real estate market

With so many agents competing for the same clientele, it’s important to stand out from the crowd by becoming an influencer who has an established online presence and is involved with real estate on a local, state and national level. Here’s how.

4 ideas from luxury retail to inspire your next open house

With their customized service and attention to detail, luxury retailers have always been masterful when it comes to making clients feel at home. But in today’s digital age, brands are doing even more to make their brick-and-mortar boutiques a one-of-a-kind experience.

Agent’s reputation, social media matter most to clients: study

The latest J.D. Power Home Buyer/Seller Satisfaction Study found that the single most important reason for selecting a real estate company is its reputation.

5 tips for remaining your clients’ agent for years to come

Getting a 5-star review from clients doesn’t guarantee you’ll get their business in the future. Try these five tips to stay top-of-mind long after they sign on the dotted line.

How to market a listing from staging to social media

Regular Inman contributor Christy Murdock Edgar talks all things marketing with Interior Marketing Group (IMG) founder and CEO Cheryl Eisen in this q-and-a session that’s full of insights for agents and brokers.

Should real estate agents block negative people on social media?

To block or not to block, that is the question real estate agents must answer when it comes to their social media. Here’s regular contributor Jay Thompson’s take on the issue.

Dear Marketing Mastermind: What’s the most effective content for real estate?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation.

What does the end of Google Plus mean for real estate agents?

What does the termination of Google Plus mean for real estate agents? For those of us who swore by it, the announcement comes as a major disappointment. Here’s why.