7 steps for recession-proofing your business

Whether you are a single agent or a broker-owner, your response to the COVID-19 shutdown right now will have ramifications for months and years to come. Here are seven things you need to do right now to take charge of your finances and prepare for what’s next.

Agent Icon makes social media imagery a no-brainer

The on-demand marketing content provider debuted at Startup Alley two years ago, and at ICNY20, it revealed its newest feature, a slick, text-based social media content service that delivers, usually in minutes.

9 ways to minimize the pandemic’s impact on business

When this situation turns the corner, there will be plenty of business to go around. Here are the actions you need to take now to ensure your business is healthy when things rebound.

How to keep your social media healthy when you’re quarantined

With all the uncertainty, it’s crucial for you to be mindful of what you’re sharing on social media. As you’re working from home, here are a few ways to keep your social media streams healthy and relevant.

Email offers biggest returns for real estate marketing: Report

As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money.

7 impactful ways to build your business while staying home

If you’re in an area where there’s a slow down, or maybe even a complete halt, use this time to beef up your business — from home. Here are seven things you can do from the comfort of your home to build future business.

Dear Marketing Mastermind: How can I get the most out of my content?

You’re creating content, but how can you ensure that people respond? Find out what the Marketing Mastermind recommends to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms.

Dear Marketing Mastermind: How can I get the most out of my content?

You’re creating content, but how can you ensure that people respond? Find out what the Marketing Mastermind recommends to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms.

How agent Tim Collom merged his love of art and real estate

The owner of Tim Collom Realtor Group, Tim Collom, shared how he’s managed to keep his dedication to art alive while running one of Sacramento’s top indie brokerages.

How to turn past clients into repeat business

The art of client loyalty has a lot to do with staying memorable and cultivating trust. As an agent, here are four things you should keep in mind when building and maintaining a relationship with your clients.