How to achieve happiness in real estate

Skipping down the road without a care is just not a realistic goal for your happiness level. What is realistic is being happier in your career, which will result in a happier life. So let’s talk about how to be happy in real estate, the chosen profession of virtually everyone reading this column. 

Five social media questions your team should know the answer to

To make sure your team gets the most out of social media, make sure they know the answers to these questions. 

Where’s a real estate agent’s place in polarized times?

A real estate agent’s role is that of a leader, ambassador, problem-solver — a pillar of the community. When times are tough, issues are polarizing, and clients could fall on either side, agents need to lead, inspire and unify.

RuListing matches buyers and sellers, but will it connect agents?

RuListing is a national platform for matching private sellers with buyers and renters, and it’s a lead source for agents.

How to get more bang for your marketing buck

Effective marketing has one goal: putting you face-to-face with a buyer or seller who is ready to transact. Here are the top tips for creating online relationships without breaking your marketing budget straight from the experts at Inman Connect Las Ve…

‘9 is the ideal number of hashtags’ and 7 other tips for growing your audience online

Agents who want to take social media seriously should remember they only have a split second to engage with their audience.

Lesson Learned: Have a servant’s heart 

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, NAR 30 Under 30 finalist Khoi Le.

Keeping It Real: Don’t fall prey to ‘The Blockbuster Effect’

Resistance to change isn’t helping anyone strategize for the future. On this edition of “Keeping It Real,” a recurring series on Inman, Peter Lorimer talks through fearing the unknown and shares his top strategies on staying relevant.

Lesson Learned: You do you, regardless of what people say

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, co-founder of RETV and Small Town Agents and Hanover, Pennsylvania, agent Colin Cameron.

Dear marketing mastermind: who are you talking to?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience.