‘Places’ wants to be the new social network for agents

Places is a social network that uses locations and dates instead of names to help real estate agents connect.

No budget, no problem: 3 ways to market as a newbie

The biggest question in your real estate career arrives in a wave of panic the day you get your license: What do I do now? Here are three great ways to get the ball rolling in the marketing department as a new real estate agent for little or no investment at all.

Building and Maintaining a Positive and Professional Culture

In the following interview, Karen Ryan, broker/owner of Weichert, Realtors® – Coastal Properties in Hilton Head Island, S.C., discusses building and maintaining a positive and professional culture in her company. Karen Ryan Broker/Owner Weichert, Realtors® – Coastal Properties, a member of Leading Real Estate Companies of the World® Hilton Head Island, S.C. www.weichertcp.com Region served: […]

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Dear Marketing Mastermind: How to hit the bulls-eye with your content marketing

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content marketing.

5 social media hacks that’ll improve your SEO

In the past, I’ve written about the ways social media can help your search engine rankings, and now I’m back to follow up those insightful and comprehensive observations with five actionable tactics that’ll lead to noticeable improvement in your search…

Social Media Mistakes to Avoid at All Costs

The rise of social media in the 21st century has completely changed our lives. It’s the perfect combination of salty and sweet; such a necessary evil. And of course, social media comes with a plethora of mistakes to go with it. Please, avoid these slip-ups! Trash talk other agents or brokerages. If agents think the […]

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Agents vs. brokers: How do they spend their marketing budget?

Both real estate agents and brokers are keenly aware of how integral a good marketing plan is for their businesses, but a new report from real estate marketing agency Adwerx and the real estate data company Real Trends finds there are major differences…

How to use social proof to snatch more clients

It’s no secret that people show their approval of others and conform their actions in the form of feedback, likes, reviews, becoming followers and even joining in other people’s causes. When it comes to showcasing your brand, taking advantage of this phenomenon, known as social proof, is a no-brainer.

Kingston Lane wants to help agents win at lead generation and digital marketing

Kingston Lane is a marketing software for real estate agents that minimizes the time agents spend on executing and managing lead generation efforts.

Are your social media posts hurting your real estate business?

International relations, climate change, gun control, health care and natural disasters are just of few of the topics in the news on any given day. We are overexposed to news and information via our social media networks.