Where should agents draw the authenticity line?

How much of your authentic self do you show? To clients? Colleagues? On social media? Regular Inman contributor and top-producing broker Nicole Solari talks through authenticity in real estate.

3 ways Homesnap Pro+ will boost your online presence

Homesnap Pro+ offers a user-friendly way for real estate agents to claim their name online, with three core functions that will make the process of creating a Google Business profile — and benefiting from it — accessible to agents at any “tech” level.

WATCH: How do you attract your dream clients? 

Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling. Katie Lance tells the Inman Connect New York audience how to tell stories effectively.

5 tips for getting your listing Instagram-ready

Instagram is king in some of the hottest markets — some would say it’s a gateway to the millennial buyer (with older and younger generations joining each day). Here are five easy ways to make your next listing Instagram-ready and capitalize on the att…

5 tips for getting your listing Instagram-ready

Instagram is king in some of the hottest markets — some would say it’s a gateway to the millennial buyer (with older and younger generations joining each day). Here are five easy ways to make your next listing Instagram-ready and capitalize on the att…

Alain Pinel launches new concierge service and charity

Alain Pinel Realtors is giving back. The San Francisco Bay Area-based real estate brokerage announced last week that it was centralizing its charitable efforts and launching a charity-arm called APR Gives.

The Real Word: Should sellers list the day after the Super Bowl?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk over whether sellers should list the Monday after the Super Bowl.

Get more reviews and better SEO with Feefo

This marketing platform solicits transaction reviews from clients to boost SEO, learn more about customers and advance marketing efforts.

A simple strategy for getting cheap real estate leads

Instead of wasting money on low-quality leads, get the attention of your market’s most motivated buyers and sellers by running ads on social media. That’s exactly what Krista Mashore does, and she sold over 150 homes last year with a 65 percent profit margin.

8 tips for not annoying people on social media

Every day, we see “the good, the bad and the ugly” when it comes to real estate agents and brokers on social media. From avoiding creepy habits to being mindful of group invites, here are eight tips for social networking professionals.