‘The smartest tech choice I made this year.’

From all-in-one platforms to predictive analytics, a new study shows the diversity of technology usage across brokerages of all sizes. As disruptive technology floods the marketplace, it’s easy to be lured by the promise of the latest “shiny toy.”

No more excuses! Market yourself online now.

Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle.

Build your personal brand with social media

All real estate is local real estate. And no platform helps to emphasize that more than social media. As Strategic Creative Director of nm+u, I can say that BHGRE® not only has incredibly strong brand recognition, but it is a brand that resonates with consumers 365 days a year.

Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflictin…

How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a consistent — if differentiated — experience for potential clients on all of my marketing channels.

Homesnap Pro hits 5 years and 1 million agents

This May marks a special time for Homesnap Pro: the agent-only mobile productivity app turns five years old, and Homesnap’s agent footprint has crossed the million agent mark. That means that over a million agents across the country have access to Homesnap Pro as a core member benefit through their MLSs.

How Curaytor is solving the Instagram marketing puzzle

Real estate sales and marketing platform Curaytor announced Wednesday, via Instagram, that customers are now able to integrate the popular picture-based social medium into their marketing plans. Curaytor will only communicate via The Gram for the next …

How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset to any real estate agent looking to extend their reach and build their personal and professional brand.

Instagram Stories bring new life to listings

Video may once have been considered a flashy “extra” in your real estate marketing plan, but those days are long gone. Thanks to real estate websites and mobile apps, home buyers now play a major role in driving their own home search.

The digital tools two top producers trust

As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry.