10 little extras that make hosting an open house worth it

An open house can be an effective way to get some interest going in a property and generate leads. The best open house events are memorable, interesting and exciting for attendees. Try these 10 tips to take your event to the next level and help secure …

Compass reveals plans for massive expansion, futuristic signage

Compass, the rapidly ascendant real estate technology company, will expand into 10 new markets in an ambitious bid to grab 20 percent of the market share in the 20 largest U.S. cities by 2020, CEO Robert Reffkin vowed at a …

Real estate broker prints 200 ‘welcome’ signs featuring 26 languages

When you drive into Albany in upstate New York, chances are you might spot a sign welcoming you in 26 languages to the neighborhood. That would be the brainchild of Alex Monticello …

How to generate more investment leads with bandit signs

In their simplest form, bandit signs are nothing more than small billboards. However, don’t let their small stature fool you. They are an intricate piece to any strategic direct-response marketing strategy. …

Could the Supreme Court put an end to open house signs?

Open house signs dot the sidewalks on a weekend morning — it’s a sight of familiarity for our clients and our businesses. Based on a recent legal ruling, those signs might disappear in short order. That’s unless Realtor associations nationwide step up…

12-step recovery plan to break your dependence on buying leads

The point we’d like to make is that it’s a gamble you don’t have to take. After all, buyer leads have been popular for only a couple of years, and from the many interviews with top producers we’ve done online, we’ve found that successful agents do not …

10 golden rules of IVR lead generation

“The odds drop off dramatically by the first 30 minutes. Specifically, a rep is 100 times less likely to make contact if the first call is made 30 minutes after submission. The odds of making contact drop by 3,000 times if the first call is made five hours after lead submission.” …

Q&A: Denise and Troy Schroder, OKC’s ‘Innovators of the Year’ and ‘House Hunters’ guest stars

Would you spin a sign to sell a listing? Denise and Troy Schroder would. In fact, they used “human signage” to direct traffic to an open house. They were the fourth agent or agent group to try to sell this home, they said, and by the end of the event, …