What is the best digital advertising for real estate agents?

Remember the good ol’ days of real estate marketing? You bought a bus sign, sent out a postcard — maybe put your face on a grocery cart — or some other form of “display” advertising. Times have certainly changed, however, and real estate agents can thank the internet for that …

The ultimate guide to designing open house marketing materials

Let’s get real: open houses are challenging. Designing a plan and adding actual design elements into your event planning will improve your marketing and your success rate with planning open houses. Clients crave them, but depending on your market, budget and skill set, it’s easy to plan a flop, and the experience can leave bitterness all around …

Just sold cards: Don’t call it a comeback

Congratulations, you’ve just sold a house. What’s next? Obviously, you want to capitalize on your listing and use it to get another one. Consider, if you will, the old standby, the “just sold postcard.” Why pay for the expense and time delay of sending out a postcard via the mail when you can easily blast it out via Facebook, email, Instagram, Twitter or Snapchat …

12 tips for keeping homesellers secure from attack

The doorbell rang. The homeowner, a woman, opened it. There stood a man and woman. The man said he was there to look at the house, which made sense because it was for sale. But their real estate agent had not yet shown up …

How do you sell luxury without marketing?

What if you just landed a deal to sell a multi-million dollar home, and your client said, “I don’t want everyone to know we’re selling”? Could you still sell that home? Do you think this could never happen to you? Think again. Many famous people want t…

10 most common ways real estate agents get sued

Although accidents can still happen, learning how to avoid the most common mistakes can significantly reduce the risk of being sued, and you should still educate yourself to lean on the side of preparedness. Here’s a list of 10 common ways real estate …