How to sell or merge your real estate brokerage

SAN FRANCISCO — Selling your real estate brokerage can be an emotional process akin to sending your kid off to college. John Aaroe, CEO of the John Aaroe Group, and Partners Trust CEO Nick Segal — who both merged with San Francisco-based indie giant Pacific Union — have both been on this emotional ride recently. 

What to do when agents don’t fit your brokerage model

SAN FRANCISCO — A one-size brokerage model does not fit every agent’s needs. That was a key message from Sherry Chris, CEO of Better Homes and Gardens, at ICSF Broker Connect this week. Three different style brokerages — 100-percent-commission brokerage, Signature; progressive traditional agency, Coldwell Banker King; and tech startup, Door — faced off to talk about how they work together to address this issue not despite their differences, but because of them …

How to re-recruit your existing sales force

“You have a company that, quite frankly, very few agents leave,” said Sherry Chris to Red Oak Realty’s Vanessa Bergmark at Broker Connect, part of last week’s Inman Connect New York event …

5 things real estate agents should know about Generation Z

They’re the kids under 18 who think Facebook is for old people, have never known a world without the internet, and though they may not be old enough to drive, do want to own a home someday …

New owners take control of BHGRE Mason McDuffie

It seems that four franchised brokerage owners of Better Home & Gardens Real Estate (BHGRE) companies in Northern California all got something early for Christmas this year. “A Christmas present you paid for,” quipped manager-turned-franchise-owner at BHGRE Wine Country, Gerrett Snedaker …

5 things your LGBT+ clients and agents want you to know

I spent a few days last week in Fort Lauderdale attending the National Association of Gay and Lesbian Real Estate Professionals (NAGLREP) annual conference. NAGLREP is an advocacy group and a referral network of over 1,000 real estate professionals …

Inclusion a core value for Better Homes & Gardens Real Estate

Better Homes & Garden Real Estate CEO Sherry Chris makes a big deal about her company’s “core values,” but she is not too rigid to tweak them when the times warrant it. The company’s core values — until recently — were passion, authenticity, innovation, growth and excellence …

BHGRE and New Story charity team up to build 80 homes in El Salvador

Like the other attendees, Sherry Chris came to the Luxury Connect last October to learn the ins and outs of high-end real estate. But as Brett Hagler took the stage to introduce his charity, New Story, Chris quickly realized that she was there for a gr…

From innovation to inclusion — BHGRE shifts core values

According to the brokerage, this change is in line with their commitment to diversity and publicly shows “the importance of embracing people across ethnicities, demographics, and lifestyles and drawing inspiration from all industries to catalyze innova…

How to create a deeper connection with consumers

It used to be that brokers took care of agents and agents took care of consumers, but that’s changing — brokers are now reaching out to consumers …