Cape Analytics expands its aerial property analysis nationwide

Cape Analytics also uses its data mapping to work with real estate agents and brokers in order to alert clients about the cost of insurance. Eventually, Cummings hopes that the company will also be able to provide information pertaining to real estate …

From vendor to partner: Why mindset makes all the difference

Real estate sometimes seems less of a business than a network — with the real estate agent, broker and listing at the center of it all. If a real estate transaction is a symphony, the agent is the conductor making sure that each virtuoso is playing hi…

Is your broker’s technology holding you hostage?

I just love the question: should I use my brokerage’s technology? I see agents who are held hostage by email addresses and domain names that they do not own and held by the belief that it’s the technology they use and probably pay for through the real …

A beginner’s guide: Networking to generate referrals

Today, I’m going to introduce you to the basics of networking effectively. Because after meeting over 1,000 agents and professionals in the last three years, I’ve heard and seen many network inefficiently, and when it comes to building a network that c…

How to turn threats into business opportunities

Who are you, and why would I pick you as a real estate agent? When you are developing a marketing plan, it’s crucial to analyze your situation …

Do you really need that tech tool? Create a flowchart to decide

Are you frequently on the lookout for the latest and greatest lead generation system, CRM (customer relationship manager) or website solution? Are you paying a monthly fee for services that you might not be using …

How to build an impactful real estate business plan

Time dedicated to writing a business plan is time well spent. In fact, you could argue that the more time you spend outlining a plan, the better off your business will be. However, don’t let the prospect of drafting a proper business plan overwhelm you…

3 ways to engage past clients this fall

Autumn is a season of change. Summer fades fast, temperatures fall, and homeowners are faced with new challenges and opportunities. Many agents send annual clean-up reminders, but there are other opportunities for meaningful engagement …

Why I love my MLS

I have said for years that my MLS is the best example of how to do technology well. My MLS helps level the playing field between big companies and smaller independent organizations …