Parker Principle 11: Adopting a career of service

Jerry Maguire had it all. He had a booming business, gorgeous girlfriend, a trendy home and everyone wanting to either work with him, sleep with him or be him.
But Jerry wanted more.

Agent Connect NY 18: Delivering 7-star service in a 3-star industry

Guess how much money Jay O’Brien spends every year on marketing. $0.00. Yes, you read right. Rather than pouring funds into marketing campaigns to attract skeptical buyers, O’Brien invests in products and experiences that make the entire real estate tr…

Why you should be charging more commission

First, let’s get the obligatory disclaimer out of the way: Real estate commissions are not set by law, there is no standard rate of commission and I will never tell you how much commission to charge. I’ll just tell you why you should charge more and how to do it! …

5 creative solutions that will close any real estate deal

A vast majority of clients will throw you a curveball at some point — whether they’re struggling to get a mortgage, going through a nasty divorce or dealing with the fallout of a past bankruptcy — and rather than help them overcome these issues, you’ll feel tempted to avoid the headache altogether. You’ll tell them to come back once they have their ducks in a row …

Podcast: 8 ways to keep working when disaster strikes your market

It’s a plan that we sincerely hope none of you have to implement anytime soon, but it’s imperative to plan for the worst and hope for the best, so here we are. Our show today was inspired by one of our students and listeners after having been evacuated…

10 tips for making service part of your business

Giving is good, right? Well, it can be. But giving can only achieve great things for your business and the people you serve if you have a plan in place. Caroline Pinal of GiveBack Homes outlined 10 tips for giving back in your business in the “Making S…

Podcast: Gary Griffiths on business fads and Facebook ads

“I want to inspire entrepreneurs to do something a little more with their business than just making a profit,” Gary Griffiths said. These are the words that stuck in my mind during and after my interview with him. It caught my attention because we have the same point of view …

Why mobile apps make home shopping easier

Imagine driving to the airport. Getting there early is ideal — having time to unwind before the flight, stroll around the airport, maybe buy a magazine or two. To do this, one would need to chart the most efficient way to get there with time to spare …

Why agents should never ignore rentals

Many agents overlook the rental market and focus entirely on homebuyers and sellers. Although the commission today might be smaller, adding a specialty in rentals can provide you with a quality source of homebuyer leads over the long term …

16 crazy useful ways to spoil your farm in 2016

There’s a trend I’ve noticed lately that will impact how we farm, and it’s gaining in agreement. Jay Baer calls it “youtility.” Gary Vaynerchuk calls it “jabbing.” Seth Godin calls it “marketing with and for people” rather than to and at them. The poin…