Leading Silicon Valley brokerages spearhead data-sharing initiative

A group of seven Silicon Valley brokerages are following the lead of colleagues in San Francisco to launch a regional Buyer Graph initiative powered by real estate tech startup RealScout.

Next stop: The opportunity market

Conventional wisdom suggests the market will continue to favor sellers, at least for another year, but Douglas Elliman President Scott Durkin has another name for it: Opportunity.

Sereno Group: Exceeding Industry Standards Every Step of the Way

(L to R) Tim Proschold, Vice President of Group Strategy and Success; Ryan Iwanaga, Executive Vice President; Barbara Cole, Chief Operating Officer; Chris Trapani, Chief Executive Officer Chris Trapani and Ryan Iwanaga grew up together in the quiet, rolling suburbs of Northern California that would grow into the Silicon Valley—and the Sereno Group story starts […]

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The Snapchat secrets behind this agent’s social-media success

In 2006 — even in Silicon Valley — brokers were having serious conversations about this new Facebook platform and whether it was relevant to their business. Saratoga childhood friends and neighbors Ryan Iwanaga and Chris Trapani set up their real est…

5 questions with ICSF speaker Chris Trapani

Chris Trapani, founder and CEO at Sereno Group, will be speaking at Inman Connect San Francisco in August. We caught up with Trapani and asked him five questions about his real estate philosophy …

A 3-D tech strategy for keeping agents top of mind

Next-generation visual representations are gaining traction in real estate, helping agents win listings and prequalify buyers. But the Sereno Group’s partnership with 3-D tech provider InsideMaps points to another benefit for agents: helping them maintain a strong connection with past clients …