Luxury Presence gets $2.13M in funding

The Santa Monica-based luxury brokerage marketing platform closes on funding round of $2.13 million to expand marketing services to luxury real estate brokerages.

3 ways for real estate agents to rank higher on Google

Ranking well in search can be a game changer for your real estate business. By showing up for valuable search queries, you can get free organic traffic, which can ultimately lead to more clients.

NAR in talks with Google on broker links, postpones vote

The National Association of Realtors is in talks with Google to improve broker website rankings on the popular search engine.

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing.

5 social media hacks that’ll improve your SEO

In the past, I’ve written about the ways social media can help your search engine rankings, and now I’m back to follow up those insightful and comprehensive observations with five actionable tactics that’ll lead to noticeable improvement in your search…

3 ways social media can help your search engine rankings

If you’re doing it right, social media has a huge impact on SEO. That’s because social media strategies help you build links, increase site traffic and improve your content. Links, site traffic and content quality have been, and continue to be, among Google’s top ranking factors.

3 quick and easy real estate SEO tactics that any agent can do

SEO (search engine optimization) can seem a bit mystical. I think, as a real estate agent, we probably get a call or email on a weekly basis from someone promising that we’ll be on the first page of Google …

Search engine optimization (SEO): Tips for improving your ranking

You’ve already done a lot to become top-of-mind, but have you done what it takes to become top-of-search when people are looking for the real estate go-to in your area …

6 ideas to fuel your real estate prospecting efforts

You’ve held open houses, sent direct mail newsletters and made the dreaded cold calls. You’ve handed out your business card so often it’s become a reflex. But you’re still not generating enough solid leads. Or maybe you are generating leads, but it feels unsustainable …