Want to be a local expert? Try LiveBy’s unique brand of marketing

The local web content provider thrived behind the scenes with brokerage and software partnerships, but now it’s emerging to serve the greater agent market and help real estate agents become the local voice by offering data-driven content marketing models.

OutboundEngine launches new updated lead-gen apps for mobile

The company has smartly evolved into mobile marketing, launching a quasi-omnichannel solution for iOS and Android that will help agents manage their web-wide persona, better vet leads and, as the company stated in a phone call, forget about their deskt…

5 organic marketing ideas that’ll make you the local expert

Drip emails, Facebook, SEO gimmicks — there are better ways to become an expert in your area. Here are a few ideas that have worked for me.

How to increase leads and close sales as a newbie

If you are brand new to real estate or with a smaller brokerage that doesn’t float quality leads to agents on the regular, we’ve got some helpful tips for you.

Luxury Presence gets $2.13M in funding

The Santa Monica-based luxury brokerage marketing platform closes on funding round of $2.13 million to expand marketing services to luxury real estate brokerages.

3 ways for real estate agents to rank higher on Google

Ranking well in search can be a game changer for your real estate business. By showing up for valuable search queries, you can get free organic traffic, which can ultimately lead to more clients.

NAR in talks with Google on broker links, postpones vote

The National Association of Realtors is in talks with Google to improve broker website rankings on the popular search engine.

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing.

5 social media hacks that’ll improve your SEO

In the past, I’ve written about the ways social media can help your search engine rankings, and now I’m back to follow up those insightful and comprehensive observations with five actionable tactics that’ll lead to noticeable improvement in your search…

3 ways social media can help your search engine rankings

If you’re doing it right, social media has a huge impact on SEO. That’s because social media strategies help you build links, increase site traffic and improve your content. Links, site traffic and content quality have been, and continue to be, among Google’s top ranking factors.