‘Everything has changed and nothing is different’: Watch Scott Stratten at ICSF

What does the Ritz-Carlton have to do with your real estate business? Maybe nothing — yet. But if you’re the type of Realtor who would overnight a child’s lost stuffed giraffe, you might be on the right path.  …

From 6 to 80 agents in 18 months: Indie growth on steroids

What happens when a handful of top producers join forces to conquer the luxury real estate market? If you’re anything like the six driven agents who founded Seattle-based boutique brokerage Avenue Properties, what happens is $65 million sold in one week …

How to build a real estate brand from scratch in 9 months

It takes nine months from conception to birth to have a baby. If you had to build a business from the ground up in less than nine months, how would you do it? West + Main Homes is a brand-new brokerage in the Denver metro area — broker-owner Stacie Pe…

Opendoor’s ‘ultimate mortgage’ offers 1% off purchase

To compete on price with real estate agents, high-tech investors known as “iBuyers” will need to figure out ways to sell their homes very fast and for top dollar. Leading iBuyer Opendoor, which makes quick offers on homes and can close in days, has tak…

NAR CEO Bob Goldberg: Disrupters aren’t ‘the bogeyman’

Realtors can be a fearful lot, seeing threats in new technologies and new business models that might change the way they do business. The National Association of Realtors (NAR) has in some ways encouraged this mindset, often disparaging companies such …

5 real estate marketing trends defining 2017

Marketing. Can’t live with it, can’t live without it. And though it may sometimes feel like marketing is falling outside of our job description, there’s more marketing in the day-to-day of the running of a real estate business than we may realize …

12 terrible habits of top producers that lower the bar

In real estate sales, how many homes we sell and how much money we make is the only measure of success. What many people don’t know is that it’s possible to be a jerk and make money too …

How to grab your ideal clients with Facebook’s target audiences

There seems to be some misconceptions about what options advertisers (or agents) have for targeting their ideal audience on Facebook. Everyone seems to know about the basic targeting options: age, income, location, interests, behaviors, etc …

10 tips to get the home sold once and for all

When you put a home on the market, the clock starts — and the pressure sets in. You only have one opportunity to make a first impression, and you don’t want the home to sit for endless days on market while your sellers get increasingly upset …

Real estate video marketing: 3 ways to generate leads with social media

Real estate video marketing is possibly the most effective marketing method available to agents; it’s definitely one of the cheapest …