3 calculations to make the most of your marketing dollars

As we draw close to the end of the year, many of us will start to assess our marketing performance. It’s easy to compare sales, revenue and number of listings. But how do you measure the effectiveness of your marketing strategies? Do you know where your business came from and how much you spent to get it …

Best cities for short-term rental investment properties in 2016

Even if the reason isn’t to purchase a home specifically for rental purposes, some homebuyers are interested in the possibility of bringing in some extra cash. Rented.com recently released its Best Places to Buy Rental Property in 2016, finding the bes…

Are multifamily renovation investments worth it? Enodo Score answers

Making sound geographical and renovation investments is a key to real estate profitability. While many investors rely on past experience and anecdotal evidence to determine how to deliver the highest returns, this lacks quantitative reasoning. A Chicag…

How to crush local content marketing with help from the local news

Getting a shout out from local news would be a huge win for your real estate business, but a lot of agents have trouble cracking the code and getting on the radar of local journalists. The fact is, local content marketing can deliver the best ROI of an…

Perfect ad in hand — how many times should you promote it?

How many times should I advertise? This is a common question, as some agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads …

Beyond buying a few portal ads

Portal ads and online leads are now an everyday part of residential real estate, but some brokerages have churned them out better than others.

Sitting down for a panel talk at Inman Connect San Francisco, four successful real estate professionals sha…

Are smart and sustainable homes really worth more?

Thanks to technology and increased environmental awareness, homes can be smart and sustainable as well as cozy and modern. Before putting a house on the market, homeowners should consider smart and sustainable upgrades. This might be new terrain for ma…

6 realities anyone can learn from celebrity real estate

Behind the gilded gates that protect a celebrity home, you’ll likely to find some seriously A-list amenities, such as resort-style pools, million-dollar movie theaters and parking for 20 cars. What might surprise you is that despite 20,000 square feet, there’s a lot any homebuyer or seller can learn from the real estate habits of the rich and famous …

Artificial intelligence: Coming to a portal near you

I remember the day like it was yesterday. My first college class as a wide-eyed freshman at the University of Washington. Econ 101. I walked into this cavernous auditorium with 1,000 other wide-eyed freshmen and found my place. Front row, balcony cente…

Inman Demo Day Webinar: Double your lead conversion with better lead management

In this webinar, you learn how Pipeline ROI’s lead management feature can help you automate lead routing, ensure accountability and speedy follow-up, measure ROI and more …