Skyrocket your real estate marketing ROI with targeted advertising

Do you feel like you’re wasting time, money and energy on real estate marketing campaigns that never seem to pay off? Unless your marketing strategy includes targeted advertising, you most certainly are. Fortunately, it’s easy to run targeted ad campaigns these days, and one of our recent podcast guests shared exactly how …

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re bound to face challenges both difficult and expensive. Don’t underestimate it; rather, expect setbacks, learn and tweak your game plan. …

Maximizing your lead gen ROI: 5 tips for lead management success

In this webinar, you will learn five best practices you can use every day turn cold prospects into closed deals …

Remodel or replace? Top 10 ROI opportunities in popular home improvement projects

The 2017 Cost vs. Value report by Remodeling magazine documents the national and regional costs and ROI (return on investment) for 29 popular home improvement projects …

Is a buy-and-hold investment worth it? 5 questions to ask yourself

A smart investor can turn a buy-and-hold property into a consistent means of earning a monthly income and a good risk adjusted return on your investment. Finding the right tenant and keeping him or her are important, so treat tenants like you would cus…

Homes in Democrat-run congressional districts show higher returns, report shows

The Presidential race may be top-of-mind this election season, but another crucial election takes place this November: representation for all 435 congressional districts. All members of the House of Representatives are up for re-election this year, and…

3 calculations to make the most of your marketing dollars

As we draw close to the end of the year, many of us will start to assess our marketing performance. It’s easy to compare sales, revenue and number of listings. But how do you measure the effectiveness of your marketing strategies? Do you know where your business came from and how much you spent to get it …

Best cities for short-term rental investment properties in 2016

Even if the reason isn’t to purchase a home specifically for rental purposes, some homebuyers are interested in the possibility of bringing in some extra cash. Rented.com recently released its Best Places to Buy Rental Property in 2016, finding the bes…

Are multifamily renovation investments worth it? Enodo Score answers

Making sound geographical and renovation investments is a key to real estate profitability. While many investors rely on past experience and anecdotal evidence to determine how to deliver the highest returns, this lacks quantitative reasoning. A Chicag…

How to crush local content marketing with help from the local news

Getting a shout out from local news would be a huge win for your real estate business, but a lot of agents have trouble cracking the code and getting on the radar of local journalists. The fact is, local content marketing can deliver the best ROI of an…