What rising interest rates mean for real estate investors

It’s no secret that the most valuable real estate agents are those who have the skills and expertise to act as a one-stop shop for client needs. As the market has become increasingly competitive, so too has the real estate industry, and differentiating your value proposition means leveraging marketing, social media strategy, SEO and market insight all in addition to basic real estate know-how …

Which home improvement projects have the highest ROI?

As a real estate agent and trusted adviser, clients likely often reach out and ask your thoughts on home improvement projects to get a better sale price for their home …

4 keys to approaching homeselling like a real estate investor

Homebuying is often a very emotional decision. It’s easy to see why, as your clients’ homes are their sanctuaries that provide stability and fulfill dreams. But there’s no reason your clients can’t also get a sizable return on their investment …

Is Facebook coming for Zillow?

Facebook has always played a supporting role in the marketing portfolio of real estate professionals: historically, real estate agents have been twice as likely to admit advertising on a listing portal than on social media …

Here’s why tracking marketing ROI is so important

No one wants to pour resources into a campaign that has yielded no successful results. Tracking and measuring your return on investment, or ROI, allows you an in-depth, data-backed picture of where and how your marketing dollars are being spent.  …

Which of these grocery stores is best for real estate?

What should buyers consider when choosing a home that will yield the highest ROI? Proximity to great schools? The value of surrounding homes? Maybe they should take a look at the grocery store down the street …

Skyrocket your real estate marketing ROI with targeted advertising

Do you feel like you’re wasting time, money and energy on real estate marketing campaigns that never seem to pay off? Unless your marketing strategy includes targeted advertising, you most certainly are. Fortunately, it’s easy to run targeted ad campaigns these days, and one of our recent podcast guests shared exactly how …

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re bound to face challenges both difficult and expensive. Don’t underestimate it; rather, expect setbacks, learn and tweak your game plan. …

Maximizing your lead gen ROI: 5 tips for lead management success

In this webinar, you will learn five best practices you can use every day turn cold prospects into closed deals …

Remodel or replace? Top 10 ROI opportunities in popular home improvement projects

The 2017 Cost vs. Value report by Remodeling magazine documents the national and regional costs and ROI (return on investment) for 29 popular home improvement projects …