How to calculate customer acquisition cost

Emerging technology within the real estate market has made the tracking of marketing expenditures more feasible than ever. Brokers, agents and commercial developers can now readily generate leads from digital sources and track them through to the sale …

How to create a website people will actually visit: the social edition

For all of those who read and implemented (or plan to implement) the SEO tips on part 1 of this 2-part blog series, “How to create a website people will actually visit in 2016,” kudos to you! …

How to target your market with examples from UK pros

To make your marketing efforts hit the bull’s-eye, it’s imperative that you identify your target audience accurately. To accomplish this, you need to think about your past year’s clients, and try to establish a pattern. For example, what is the gender,…

Markets where sellers are reaping big profits from price gains

Nationwide homeowners who sold during the third quarter of 2015 sold for an average of $40,658 more than what they purchased their home for, translating into an average gain of 17 percent. That was the biggest percentage gain for U.S. home sellers sinc…

Markets where sellers are reaping big profits from price gains

Nationwide homeowners who sold during the third quarter of 2015 sold for an average of $40,658 more than what they purchased their home for, translating into an average gain of 17 percent. That was the biggest percentage gain for U.S. home sellers sinc…

3 reasons the Internet offers better information than most brokerages

As agents learn that they can find information online from some of the biggest names in the business, more coaches and trainers will start to offer their knowledge as well. So, how will this affect brokerages who pride themselves on having the best tra…

Why you should ignore popular advice about real estate investing

There are so many myths out there about purchasing distressed properties in what people often call problem neighborhoods. Raise your hand if you ever heard this before: “Don’t ever buy a real estate investment in a bad neighborhood.” …

Should boomers renovate before selling?

The baby boomer generation (born between 1946 and 1964) will have a significant impact on the housing market over the next several years. Baby boomers currently account for 40 percent of U.S. households but hold 54 percent of household wealth. Experts …

5 reasons training is essential to your agents’ success

Olympic sprinter, Leroy Burrell once said, “The more I train the more I realize I have more speed in me.” An agent’s education isn’t complete once they pass their real estate exam. In fact, once they have their license, it’s only the beginning …

DIY home staging: Tips from the pros

Part interior design and part home marketing, staging a home can cost thousands of dollars with a professional or hours of your time as a real estate agent. Because there are no set rules on what a real estate agent should do when it comes to staging, …