‘Coming soon’ listings are a lot of fuss about nothing

Ever since Zillow came out with its “coming soon” listings section of its homes-for-sale database, people have been debating whether the listings are worthwhile and beneficial, or simply a marketing ploy …

Creative ways to make every marketing dollar count

Track results and respond to leads you generateread more

6 ways brokers can get a leg up on the competition

The Breakaway Brokerageread more

Tech tools take time, training and testing

Commentary: Find what works for you and measure the resultsread more

Understanding the language of numbers

Don’t let analytics get lost in translationread more

Understanding the language of numbers

Don’t let analytics get lost in translationread more

Use analytics to grow your business

Data can reveal best strategiesread more