Are multifamily renovation investments worth it? Enodo Score answers

Making sound geographical and renovation investments is a key to real estate profitability. While many investors rely on past experience and anecdotal evidence to determine how to deliver the highest returns, this lacks quantitative reasoning. A Chicag…

How to crush local content marketing with help from the local news

Getting a shout out from local news would be a huge win for your real estate business, but a lot of agents have trouble cracking the code and getting on the radar of local journalists. The fact is, local content marketing can deliver the best ROI of an…

Perfect ad in hand — how many times should you promote it?

How many times should I advertise? This is a common question, as some agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads …

Beyond buying a few portal ads

Portal ads and online leads are now an everyday part of residential real estate, but some brokerages have churned them out better than others.

Sitting down for a panel talk at Inman Connect San Francisco, four successful real estate professionals sha…

Are smart and sustainable homes really worth more?

Thanks to technology and increased environmental awareness, homes can be smart and sustainable as well as cozy and modern. Before putting a house on the market, homeowners should consider smart and sustainable upgrades. This might be new terrain for ma…

6 realities anyone can learn from celebrity real estate

Behind the gilded gates that protect a celebrity home, you’ll likely to find some seriously A-list amenities, such as resort-style pools, million-dollar movie theaters and parking for 20 cars. What might surprise you is that despite 20,000 square feet, there’s a lot any homebuyer or seller can learn from the real estate habits of the rich and famous …

Artificial intelligence: Coming to a portal near you

I remember the day like it was yesterday. My first college class as a wide-eyed freshman at the University of Washington. Econ 101. I walked into this cavernous auditorium with 1,000 other wide-eyed freshmen and found my place. Front row, balcony cente…

Inman Demo Day Webinar: Double your lead conversion with better lead management

In this webinar, you learn how Pipeline ROI’s lead management feature can help you automate lead routing, ensure accountability and speedy follow-up, measure ROI and more …

Everything an agent needs to know to master market literacy

Perhaps the most valuable lesson that real estate consumers learned from the housing crash was that home values can fall as well as rise. More than seven million families lost their homes to foreclosures and short sales; a brutal wake-up calls that though homeownership is safer than most investments, it still involves risk. Today’s buyers are very aware that a single wrong decision or factors beyond their control can cost them dearly …

Inman Educational Webinar: What is the ROO (return on objective) of digital advertising for real estate?

In this webinar, you learn the fundamentals of return on objective and how you can put it into play in your real estate advertising strategy …