Inman Educational Webinar: What is the ROO (return on objective) of digital advertising for real estate?

In this webinar, you learn the fundamentals of return on objective and how you can put it into play in your real estate advertising strategy …

Why you need an investment-savvy agent on your team

Real estate investors often overlook the role a partnership with a real estate agent can do for them in their quest for investment property transactions. These investors will do their own research, seek out opportunities and then find a real estate age…

Why do agents need virtual tours?

It’s become a given in real estate marketing that an agent must have a virtual tour to promote every listing. Yet when looking at virtual tours of property listings posted on YouTube, it’s tough to find many that have more than a handful of views. That begs the question, “Why do agents need virtual tours when no one is looking at them?” …

Inman Educational Webinar: Top tips for maximizing your trade show ROI

In this webinar, you learn tips and steps you can take to maximize your ROI in the 2016 trade show season and beyond …

What has innovation done for you lately?

What does five years’ of very hard work and investing $1 million of my own cash to create my version of innovation for the real estate industry get me? The chance to sell Realogy on my stuff in 100 words or less. Do you want to see how I dazzled them? …

Webinar: Is ‘ROI’ the right metric to measure your trade show success?

Last month, I highlighted a topic that holds true to every trade show attendee, sponsor, exhibitor, speaker and host: It’s important to go with a clear game plan for each stage of the event (before, during and after.) To dive deeper, we’re sitting down with a couple of the industry’s most prominent trade show marketers …

Is referral business dead?

Not a day goes by that I don’t read an article about how big data websites are the new wave of real estate business. Sites such as Zillow, Trulia, Redfin and realtor.com provide tons of data, but more importantly, they are a retail outlet for leads. More and more agents are using the high-tech environment as a tool for growing their business. What does that mean for referral business? …

Why buying leads doesn’t make agents lazy

At the recent Keller Williams Family Reunion, Gary Keller told a room of 15,000 agents and brokers that the average return on investment for online advertising in 2015 was a negative 32 percent …

How to recognize value in junk houses

I have made a good career in San Antonio real estate investing by buying and selling under market value properties that most investors would never touch. Then, I owner finance them for maintenance-free cash flow, which has the added benefit of giving a…

My journey from small independent brokerage to a fledgling team

The inspiration for this article came about after commenting on one of Brad Inman’s posts few weeks ago. He was asking for different opinions about operating in today’s atmosphere as an independent brokerage aligned with a big brokerage or functioning …