Zillow breaks into lead referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs.

In-House Realty rebrands as Rocket Homes, launches portal to rival Zillow

In-House Realty, a sister company to lending giant Quicken Loans is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site in its first step to creating an end-to-end homebuying platform.