Quicken Loans siblings drop rocket from brand logos

Quicken Loans is dropping the familiar rocket out of its logo for its portfolio of online mortgage and home search brands. 

The biggest mergers and acquisitions of 2018

The year in real estate was marked by big-name brokerages and franchises using their capital to gobble up market share and boost their value propositions with enhanced agent technology.

Zillow breaks into lead referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs.

In-House Realty rebrands as Rocket Homes, launches portal to rival Zillow

In-House Realty, a sister company to lending giant Quicken Loans is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site in its first step to creating an end-to-end homebuying platform.