ICNY 18: Shrink your target market, grow your real estate business

Rich Rosa of Buyers Brokers Only and Richard Silver of Sotheby’s International Realty Canada share how tapping into a client niche can lead to a powerful marketing strategy …

The legal pitfalls of dual agency in real estate

For the first time in history, homebuyers are deliberately creating dual agency situations as many refuse to work with anyone but the listing salesperson. Couple this with pocket listings, lax agent attitudes toward dual agency issues, and a recent Cal…

Should agents decide to work exclusively with buyers or sellers?

When Hong King-based millionaire Hiroshi Horiike toured a home in Los Angeles in late 2007 with Coldwell Banker agent Chris Cortazzo, who was listing the property, nobody on the tour knew that it would eventually result in oral arguments in front of th…

Are exclusive buyer’s agents smarter/more professional than the rest?

Some exclusive buyer’s agents see their job as a bit of a vocation. Rich Rosa, the co-founder of Buyers Brokers Only, has never represented a seller in his career as an agent and especially enjoys working with first-time homebuyers …

Content conversion: Turn content into business

NEW YORK — Most agents struggle with how to create content, noted Justin Tucker, who moderated the Inman Connect New York panel about how to turn content into business. So how can agents make content work for them? Jared Cohen, TOWN Residential’s dire…