Here’s why tracking marketing ROI is so important

No one wants to pour resources into a campaign that has yielded no successful results. Tracking and measuring your return on investment, or ROI, allows you an in-depth, data-backed picture of where and how your marketing dollars are being spent.  …

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re bound to face challenges both difficult and expensive. Don’t underestimate it; rather, expect setbacks, learn and tweak your game plan. …

‘We’re not ready to sell; we want to fix up the house’: 4 ways to deal

Marilyn Garcia has a client in his 80s. She will periodically check in with him, and vice versa. He’s given the Coldwell Banker associate broker in Berkeley, California, an astronomical figure for which he would sell his home, and he keeps adding to i…

Why price shouldn’t take priority in your real estate technology decisions

Real estate agents should use return on investment as a more important factor than cost when analyzing marketing and technology products. …

Remodel or replace? Top 10 ROI opportunities in popular home improvement projects

The 2017 Cost vs. Value report by Remodeling magazine documents the national and regional costs and ROI (return on investment) for 29 popular home improvement projects …

How a no-slack November can ensure a successful 2017

Don’t pump the brakes in November. In the brokerages I’ve worked in, every year around this time managers deliver one valuable piece of advice to their agents: don’t take the last two months of the year off …

Best cities for short-term rental investment properties in 2016

Even if the reason isn’t to purchase a home specifically for rental purposes, some homebuyers are interested in the possibility of bringing in some extra cash. Rented.com recently released its Best Places to Buy Rental Property in 2016, finding the bes…

Are multifamily renovation investments worth it? Enodo Score answers

Making sound geographical and renovation investments is a key to real estate profitability. While many investors rely on past experience and anecdotal evidence to determine how to deliver the highest returns, this lacks quantitative reasoning. A Chicag…

Which home remodeling projects have the best ROI?

It’s easy to create a “top 10” list of remodeling projects’ return on invesment. But not all projects are created equal. Would you put a front door on the same playing field as a bathroom addition …

Attom Data Solutions: Homes near good schools worth more

Real estate agents can agree that high-performing school districts make for good home investment locations. Many homebuyers figure good schools make for stronger demand at resale, and Attom Data Solutions’ Schools and Housing Report shows that ZIP codes with at least one good elementary school truly do hold higher home values …