Edina Realty deploys virtual assistant ‘Emma Marketing’ for listing content

Edina Realty, a large brokerage service in Minnesota and Wisconsin, just announced that it is launching a virtual assistant for its agents.

What are the next big trends in real estate technology?

Mobile is still ultra-hot and marketing automation is still on the rise — but real estate leaders aren’t as bullish on the future of virtual reality (VR) or artificial intelligence (AI) emerging technology in the industry. Those are a few of the findi…

Listing Bits: Reversing the reputation that real estate agents like ‘ugly’ marketing

When agents are in charge of conceptualizing and creating their marketing materials (and distributing them), is it any wonder that sometimes design gets eschewed in favor of nurturing prospects, following up on leads, and closing deals? …

Imprev Thought Leader: Agent recruitment tops business challenges

Recruiting more agents is the most critical business challenge for top real estate executives, said 85 percent of the respondents in the latest Imprev Thought Leader survey, out this week …

Multilingual capabilities added to Imprev marketing platform

Imprev is adding multilingual capabilities to its real estate marketing platform, allowing agents to create digital and print marketing materials in dozens of languages, including Chinese, Korean, French and Spanish. Imprev will provide this multilingu…

Avanti Way’s ‘branchise’ business model aimed at younger ‘agentpreneurs’

With a business model it calls “branchising,” Miami-based Avanti Way Realty hopes to attract and retain business-minded agents, tap their entrepreneur ambitions and expand nationwide. Avanti Way says branchising will help it recruit and retain top agents. For a monthly …

Gen Xers are independent. They want autonomy and flexible hours. So why aren’t they flocking to real estate?

In the last 15 years, the number of Realtors in their 40s has dropped by a third. So it’s no surprise that “recruiting younger talent” is the No. 1 business concern expressed by top real estate executives in the latest Imprev Thought Leader Survey for the second year in a row …

Imprev integrates Google Plus, Pinterest into marketing platform

Real estate marketing software firm Imprev Inc. has updated its mobile marketing platform to provide Google Plus and Pinterest integration. Imprev’s marketing center allows agents to create broker-branded mobile-optimized marketing items like fliers, virtual tours, postcards and brochures and share …

A new exit strategy for agents?

It’s the question that never goes away: How to attract top-producing agents who “stick” after their brokerages have invested time and money to help develop their careers? I’ve heard it repeatedly from brokers all over the country, and in this series of commentaries for Inman News, I’ve been making the case for disrupting the recruiting and retention status quo. It’s not salespeople that real estate needs, it’s business owners …

How to attract more of our brightest minds to real estate

After owning and operating her own Seattle-area house painting business for a dozen years, Jessica Bishop closed it last October. Since then she’s been considering a number of career options, including real estate. But will she actually go ahead with it? She harbors doubts, including her feeling that the barrier to entry for real estate is just too low …