Realtor.com launches 3 new affordability tools for buyers

The tools, available on iOS, Android and desktop, provide buyers with a detailed estimate of what it will financially take to own a home.

Actor Rob Lowe slashes price of California mansion to $42.5M

Rob Lowe, the actor known for playing Sam Seaborn in the political drama “The West Wing,” just slashed the price of his swanky California mansion.

Is realtor.com becoming irrelevant?

With no iBuyer strategy, yet many options, realtor.com is falling further behind in delivering value to both consumers and agents. Here’s why.

The top 5 takeaways from the real estate industry’s Q2 earnings

Zillow business shifts, Wall Street’s thoughts on profitability and a slow housing market were the biggest topics over the past two weeks.

Realtor.com, real estate services generated 2% revenue growth for News Corp.

Move and REA Group raked in $18 million, but increased investments in Opcity diminished News Corp.’s overall quarterly revenue by 8 percent, according to an earnings call Thursday.

Realtor.com extends Facebook ad product to brokers

Realtor.com has expanded its Facebook ad product Local Expert to allow ads to be bought for citywide listing searches, not just ZIP code-level searches. And those citywide ads can now be purchased by brokers, not just teams and agents.

Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for the real estate industry.

‘We haven’t seen much movement’: KW president on early iBuyer results

Long the frontman for the company’s technology development, Josh Team stepped into a new role this year as president of Keller Williams, answering directly to CEO Gary Keller.

Realtor.com predicts market shift impacting buyers is on the way

A market shift that will impact homebuyers well into 2020 is likely on the way, according to realtor.com’s June 2019 trend report. 

Unicorn and dinosaur steal the show in Kentucky home’s listing photos

Real estate agent Lynn Keyland dressed her kids up in inflatable unicorn and T. rex costumes — and then had them pose for listing photos of the property.