Special Report: How to make online leads work for you

According to our research, online leads drive some portion of sales for over 80 percent of real estate pros, yet it’s more important now than ever to take a targeted and measured approach to digital lead capture and follow-up, as the cost of online leads over the last decade has increased while their return on investment has declined …

Structurely’s personable chatbot will cultivate leads for you

Structurely is a lead cultivation chatbot for real estate agents that doesn’t generate leads, but helps qualify those that come in from online channels …

Housing and the Senate Tax Plan: What Now?

Members of the real estate industry are responding to the passage of the Senate tax plan, which chiefly includes a 20 percent corporate tax rate—down from 35 percent—and reduced rates for families and individuals over the next seven years. The development follows the House passage of its own plan in November. Both bills challenge homeownership, […]

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Inventory uptick, slower price growth expected in 2018

2017 has been a tough year for buyers, but according to realtor.com’s 2018 predictions, help is finally on the way in the form of slower home price appreciation and 7-percent growth in single-family housing starts …

Brand Built on Leads and Technology

In the following interview, Peter Giese, co-founder and president of United Real Estate in Dallas, Texas, discusses the advantages of the brand, lead sources, technology and more. Years in Real Estate: 27 Number of Offices: 74 Six years ago, United Real Estate was a new and unknown brand. What are some of the challenges associated […]

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2018 Forecast: Is Inventory Relief on the Way?

Ask the 60-some percent of brokers in RISMedia’s 2017 Power Broker Survey: Almost every housing market is plagued by short supply. In fact, inventory nationally for pre-owned properties is at 3.9 months, down 10.4 percent from last year, the National Association of REALTORS® (NAR) recently reported. The challenge, according to realtor.com®, could moderate in the […]

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Pending Home Sales Pick Up Steam

Pending home sales picked up steam in October, up 3.5 percent in the National Association of REALTORS® (NAR) Pending Home Sales Index (PHSI). The PHSI posted 109.3 in October, up from 105.6 in September; however, sales were 0.6 percent lower year-over-year. The Index is based on contract signings. “Last month’s solid increase in contract signings […]

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Think tank says MLSs should be investigated for antitrust

A Washington, D.C.-based think tank is calling for federal regulators to investigate multiple listing services that restrict data from listing websites for possible antitrust violations. The nonprofit, nonpartisan think tank, Information Technology & Innovation Foundation (ITIF), is also asking for state lawmakers to require brokers to provide free, unrestricted access to real estate listings …

End of net neutrality could spell doom for real estate small businesses

In a sweeping rebuke to internet companies and consumers, U.S. Federal Communications Commission Chairman Ajit Pai on Tuesday released a plan to repeal so-called “Net Neutrality” regulations, a move with far-reaching implications for mom-and-pop broker…

Existing-Home Sales at Pace Not Seen Since Summer

Existing-home sales in October were at a pace not seen since summer, the National Association of REALTORS® (NAR) reports. Existing-home sales totaled 5.48 million, a 2.0 percent increase from September but a 0.9 percent decrease from one year prior. Inventory decreased 3.2 percent to 1.80 million, 10.4 percent below one year prior. “Job growth in […]

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