Dropbox: very cool real estate tech tips No. 4 (4 of 10)

I am one of those guys who has had Dropbox for two years and had done nothing with it (same goes with Evernote, but that I will save for another time). However, when I had a problem with a closing while traveling overseas (this was when I was still a s…

Best bang for your buck: YouTube’s top 5 real estate video types

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, let’s talk about which type of video gives the best bang for your buck …

Refresh: very cool real estate tech tips No. 3 (3 of 10)

So, what makes the iPhone and Google Glass app Refresh so interesting? Refresh creates an instant dossier on the people you know and the people you want to meet. It helps turn you into a great conversationalist by giving you something to talk about wit…

Technology can’t do real estate the way agents, brokers and loan officers do: Focus on the human connection

Computers are a wonderful tool that we use every day. Whether it be your old-school desktop or your tablet, they are a huge part of our lives and no one can deny that. In many industries, computers have already taken a human’s position. The automobile …

Branding, buyers and bad photos: 3 more reasons open houses excel at selling real estate

In my last post I made the statement that agents who do not believe in open houses may just be lazy. I hope I did not offend too may readers out there. Moving on with my list of the top five reasons to do an open house this weekend, I will pick up at N…

Appoint a gatekeeper to find real estate technology that works best in your market

We, as agents, are notorious for looking to the next bright, shiny app to be our magic pill. We have a million apps, some partially set up, so we do not experience results before we are on to the next one. In most cases, agents just want to sell real e…

Cyclical forces alter agents’ role in the marketplace

NEW YORK — The development of technology that empowers consumers in the home search has arguably tweaked the role that agents play for consumers. But there are long-standing cyclical forces that also impact agents’ utility to buyers and sellers, according …

Facebook custom friend lists: Save time, target clients and boost engagement

Many people I talk to in the real estate industry feel far too much time is wasted on social networks, especially Facebook, but with a couple tweaks, Facebook can be a relationship machine. …

Tech-savvy homebuyers are seeking a painless, personalized experience

Look at the average real estate company and how they’re using technology — it’s probably to complete a specific task or solve a specific problem. Think e-sign functionality for mobile signatures, or CRM for a full pipeline. That’s a great …

Great Building Blocks to Amazing Real Estate Videos

“Videos will create competitive immunity for you and your team.” That was one of the remarks from Raj Qsar, broker and founder of The Boutique Real Estate Group in Orange County, Calif., during our Beta Broker Google+ Hangout on Monday. The hangout also included Jeff Gaffney, CEO of Better Homes and Gardens Real Estate III [...]