Monday Morning Mobile: Text Doesn’t Take Holiday

In today’s world, it would be hard to find someone without their mobile device within arm’s reach. Mobile technology has helped people get the responses they’re looking for almost instantaneously. The same goes for the real estate world. When a potential buyer is on the move, they want answers and they want them now. REALTORS® […]

Do’s and don’ts of real estate listing videos

What’s the difference between a blockbuster movie and a flop we can barely recall after we’ve left the theater? The answer is powerful storytelling. The same applies to listing videos …

Hate being on camera? ‘Run and gun’ community videos have potential to go viral, build brand

When we first started VScreen seven years ago, we had a great marketing idea: exhibit at real estate conventions and provide video services for agent profiles in our booth. We were absolutely sure that this was the “wow factor” we needed to launch the company in a way that showcased our skills and attracted clients, like moths to a porch light …

Want to be the ‘go-to’ Realtor in your community? 3 things you should never do

To maximize your referrals and be known as the “go-to” agent in your community, there are things that you absolutely should and should not be doing. In this article, I’ll outline three key business practices to avoid …

Make your life easier: 14 gadgets every real estate professional needs now

The spring market is here and with it comes reshuffling priorities, lost keys, spilled coffee and chronic fatigue. These brand-new gadgets can keep you in good spirits — check them out! …

Why are clients dissatisfied with online real estate interactions?

Last year, PR firm Weber-Shandwick and consumer opinion research firm KRC Research did a study on consumer satisfaction with the online experience of various industries. Not surprisingly, health care, government services and insurance all ranked in the…

What’s NEXT? Agent Reboot comes to Dallas!

I am excited to announce that Agent Reboot is back in Dallas next week on June 4th! We have yet another all-star line up of speakers that are agents and brokers, as well as our Inman News team that will …

Real estate video tips: Affordable, do-it-yourself software, websites and apps make marketing fun

Not long ago, resourceful agents would have had to spend considerable time and money to shoot and edit their own videos. Cameras and editing software cost a pretty penny. And there were countless hours spent learning how to use it all …

Use this clever little trick to win BIG with paid real estate advertising

A lot of people get intimidated by the idea of paying money for Web traffic. I understand the dilemma. Obviously, every real estate professional wants their business website to have a greater influence and attract more attention online, but it’s not always easy to spend your hard-earned cash on something that isn’t “guaranteed” to generate more revenue for your business …

What’s the one tech tool or system every agent should spend money on? [Poll]

New technology is ubiquitous in the real estate industry, but what should an agent really be spending money on? Here, we leave the voting to you — let us know what you’d never skimp out on. Plus: Do you have …