12 startups that are changing the way we interact with real estate

Are you ready for a glimpse into the future of real estate? Real Estate Connect’s “New Kids on the Block” session and an eye-opening Agent Reboot session called “9 technologies that will change the real estate landscape forever” provided a preview of coming attractions that may dramatically change the real estate industry …

What Will Your .REALTOR Domain Name Be?

NAR PULSE—On Oct. 23, you and your agents can finally claim your .REALTOR domain! Get ready by visiting www.about.REALTOR to access FAQs, videos, naming guidelines and other great resources. The first 500,000 members who register will receive a FREE .REALTOR domain for one year. Watch this brief video to learn more about registering your .REALTOR […]

Why Homesnap could be the road map for MLS mobile relevance, Realtor dominance

MLSs, rightly or not, feel they’re under attack from the recent surge of investment capital into startup real estate technology. The Realtor organization, by extension, perceives the potential for an undermined MLS system as undercutting its role in es…

Multitude of websites and apps exist to take visual real estate marketing to a new level

Forget about marketing using the boring bedroom-bath-feature approach. What’s hot today is visual marketing and it’s easier than ever. At the recent Agent Reboot conference, VScreen CEO Stephen Schweickart and social media strategist Katie Lance kicked off the morning by sharing how to market visually using video and photos …

With the right video content, agents are no longer just a salesperson, but a trusted real estate concierge

It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings. That’s why statistics on YouTube’s top 5 real estate video types indicate “About Me” content ranks fifth on a scale of most sought-after video content buyers/sellers review before choosing an agent …

Monday Morning Mobile: Text Doesn’t Take Holiday

In today’s world, it would be hard to find someone without their mobile device within arm’s reach. Mobile technology has helped people get the responses they’re looking for almost instantaneously. The same goes for the real estate world. When a potential buyer is on the move, they want answers and they want them now. REALTORS® […]

Do’s and don’ts of real estate listing videos

What’s the difference between a blockbuster movie and a flop we can barely recall after we’ve left the theater? The answer is powerful storytelling. The same applies to listing videos …

Hate being on camera? ‘Run and gun’ community videos have potential to go viral, build brand

When we first started VScreen seven years ago, we had a great marketing idea: exhibit at real estate conventions and provide video services for agent profiles in our booth. We were absolutely sure that this was the “wow factor” we needed to launch the company in a way that showcased our skills and attracted clients, like moths to a porch light …

Want to be the ‘go-to’ Realtor in your community? 3 things you should never do

To maximize your referrals and be known as the “go-to” agent in your community, there are things that you absolutely should and should not be doing. In this article, I’ll outline three key business practices to avoid …

Make your life easier: 14 gadgets every real estate professional needs now

The spring market is here and with it comes reshuffling priorities, lost keys, spilled coffee and chronic fatigue. These brand-new gadgets can keep you in good spirits — check them out! …