Make their jaws drop: 6 starter tips for drone marketing

Many online property listings have photos that fail to highlight the positives, often due to limited spatial ability. When trying to sell property with a six-figure value, a drone investment can be extremely worthwhile for real estate agents …

Make their jaws drop: 6 starter tips for drone marketing

Many online property listings have photos that fail to highlight the positives, often due to limited spatial ability. When trying to sell property with a six-figure value, a drone investment can be extremely worthwhile for real estate agents …

What goes into ‘quality’ real estate photography?

With more than 90 percent of buyers starting their home search online, listing photos are your new curbside. And if you want buyers to stop and investigate further, your exterior photos, especially, need to create a positive first impression …

What goes into ‘quality’ real estate photography?

With more than 90 percent of buyers starting their home search online, listing photos are your new curbside. And if you want buyers to stop and investigate further, your exterior photos, especially, need to create a positive first impression …

Zillow wins bid to slash multimillion-dollar VHT photo copyright verdict

Looks like real estate giant Zillow Group may only be on the hook for half of a copyright infringement verdict awarded to real estate photography firm VHT earlier this year …

HouseLens unveils real estate photography marketplace for agents

Real estate agents are embracing the “on-demand” zeitgeist, increasingly answering email inquiries, firing off comparative market analyses (CMAs) and showing homes lickety-split …

Is real estate photography free?

As we all know, all it takes is a camera or a phone with a built-in camera to take a photo. People take pictures all day long. Some pictures are better than others because they were taken with better cameras …

VHT rival PlanOmatic changes photo copyright terms after Zillow lawsuit

Earlier this month, a federal court awarded real estate photography company VHT $8.3 million in a copyright infringement suit against Zillow Group. Now, in what may seem like a counterintuitive move, VHT rival PlanOmatic announced that it will assign o…

5 tips for avoiding legal landmines this year

NEW YORK — Some surprises are nice. But a letter threatening legal action is about the worst kind for a real estate agent or broker …

Zillow and VHT gear up for trial over sold-listing photos

What happens to listing photos displayed on third-party websites after a property sells? Real estate photography company VHT Inc. and real estate technology and media giant Zillow Group are set to square off on that question at trial.