Should I stay or should I go: Pros and cons of switching brokerages

My real estate career began at Coldwell Banker, and my only brokerage change thus far was to Keller Williams Realty four years ago. I am very happy at KW, but I’d be lying if I said I wasn’t enticed by the various offers I have received from competing brokerages. Companies such as Sotheby’s with its incredible luxury branding and Compass with its cutting edge technology make compelling cases as to why I should switch to them …

You got your AMP in my Upstream!

There continues to be confusion about Upstream and AMP (Advanced Multilist Platform). They are two separate projects. They are not dependent upon each other. Allow me to explain …

How to identify the 5 stages of a lead lifecycle

Here’s a myth about experienced real estate agents: they all have several hundred, if not thousands, of clients. Here’s a fact: most of the time, real estate agents have zero clients. Where does this discrepancy come from? How can real estate agents know they have so many clients when in reality they do not? The truth comes from knowing how to master the lead lifecycle …

5 ways to dominate your spring real estate market

Spring is the time of year when buyers really start to come out and look at homes. It’s also when homes tend to show their best in many markets with fresh flowers, longer days and a general sense of happiness in the air. As an agent, you know to never …

5-star Realtor ratings: A chance for NAR to tighten ethics code

Six weeks ago, I wrote about how the online agent ratings and review landscape is broken, to which Rob Hahn correctly pointed out that I did not provide any suggested solution …

Podcast: Gary Griffiths on business fads and Facebook ads

“I want to inspire entrepreneurs to do something a little more with their business than just making a profit,” Gary Griffiths said. These are the words that stuck in my mind during and after my interview with him. It caught my attention because we have the same point of view …

5 myths about online reviews in real estate, busted

Building a strong collection of online reviews a powerful way to set yourself up for success in the long run. Here are five of the most common-but-false myths about online reviews for real estate agents, and why they’re totally wrong …

5 WordPress plugins to transform your agent website

The use of social media is a necessity today for online marketers. Reaching your audience through social platforms is the key to any successful digital marketing strategy. However, managing multiple accounts, posts and interacting with your audience ca…

Buyer’s agent: What does that even mean?

There I was on Saturday afternoon at 1 p.m. I met the seller, Blare, who was in the driveway putting the last touches on his house. He and his wife Mari worked so hard in conjunction with us to convert their house and their guest house into something that is in demand with today’s buyer …

4 memorable ways to get referrals from past clients

People who are looking to make a significant life change by purchasing a home will seek the advice of friends and family. If someone is referred to you, he or she will already trust in you because his or her friend or family member did. So how do you m…