How to nail timing on social media

“When is the best time to post?” This is one of the most commonly asked questions a social media

How horses changed the way I market unique properties

For many, balancing work and life is about limiting the time spent on work to do more of what you love. That’s far from the case for equestrian real estate pro Jessica Thiele.

5 secrets to building a successful brand in real estate

Marketing is core to what real estate agents do everyday, and something I’m intensely focused on as Compass’ chief creative officer. At Compass, I lead a nationwide team of more than 100 world-class marketing specialists, designers, producers and content experts tasked with helping our agents become the best marketers they can be …

5 secrets to building a successful brand in real estate

Marketing is core to what real estate agents do everyday, and something I’m intensely focused on as Compass’ chief creative officer. At Compass, I lead a nationwide team of more than 100 world-class marketing specialists, designers, producers and content experts tasked with helping our agents become the best marketers they can be …

Build Your Brand by Being a Better Person

In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more. Region Served: Asheville, N.C., and surrounding areas Years in Real Estate: 40+ Number of Offices: 1 Number of Agents: 10 Favorite Way to Communicate With Clients: Face-to-face. A lot of communication […]

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ICNY 18 Marketing: Using 3-D tours to create a lifetime client funnel after closing

“Real estate giants are now using 3-D tours for every property that they encounter, and they’re not just using them for marketing,” said Gabe Knox, vice president of strategic partnerships at InsideMaps, onstage at Inman Connect New York …

Integrating Personal Interest With Valuable Real Estate Knowledge

In the following interview, Chris Carbone, owner and principal broker of HomeSmart Homes and Estates in Montgomery, N.Y., discusses the advantages of the brand, market trends, and more. Region Served: Lower Hudson Valley Years in Real Estate: 19 Number of Offices: 3 Number of Agents: 52 Top Tip for Staying Organized: Carve out time for […]

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Creating a Positive Mindset and Leading by Example

In the following interview, Charleen Newhouse, branch manager of Realty ONE Group in Irvine, Calif., discusses the advantages of the brand, leading a team, and more. Region Served: Coastal California, from San Diego to Ventura County Years in Real Estate: 23 Number of Offices: 1 Number of Agents: 387 Best Tip for Getting the Right […]

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Where real estate marketing is headed in 2018

Real estate marketing was brought to new heights last year, and I was so impressed with the creativity happening out there! With home inventory still very low in many markets, the battle over available listings was fierce, and I don’t see that changing in 2018. As real estate professionals, we must continue bring our “A-game” to the table if we want to win those listings …

Where real estate marketing is headed in 2018

Real estate marketing was brought to new heights last year, and I was so impressed with the creativity happening out there! With home inventory still very low in many markets, the battle over available listings was fierce, and I don’t see that changing in 2018. As real estate professionals, we must continue bring our “A-game” to the table if we want to win those listings …