A real estate agent’s guide to defining personal brand

A brand is anything — a symbol, design, name, reputation, emotion, tone or any other signifier — that separates one thing from another. That’s a broad definition for what is actually a very personal message to the consumer …

MLSs should guide, not override, portal feeds

ListHub will quit sending listings to Zillow in April. And now Zillow is in full pursuit of MLSs and brokers to feed listings to them directly, as should be expected. MLSs will undoubtedly feel pressure from some members to send a direct feed of all li…

Discovering and marketing to your niche

Although a select few Realtors knew that real estate was their calling from day one, most people have tried at least one other career before starting in real estate. So most Realtors are well-acquainted with one type of service career or another. …

Making ‘work less, earn more’ a reality

What are the great tips from 2014 that can help you have a better year in 2015? Learning to speak “digital,” responding quickly to consumer inquiries, and accomplishing more by working less are great starting places for creating a strong 2015 for your business …

5 tips for working within Facebook’s new promotional limits

Facebook has done it again! The social media powerhouse recently announced that starting in January 2015 it will place limits on posts that are “too promotional.” That’s the bad news. …

MLS data triggering postcard marketing campaigns to agents’ farms

Online advertising may be where agents are putting most of their dollars, but many continue to see value in print. Case in point: More than 100,000 active agents send marketing postcards to prospective clients via direct mail company QuantumDigital. A …

Best (and worst) agent marketing strategies for 2015

Over the past several years, I have noticed things that work and things we agents do that might not be as beneficial as we think; these activities just don’t produce the desired results. The bottom line: If you spend more time on your Facebook page tha…

5 easy-to-implement business goals for 2015

The end of the year is fast approaching, and now is the time when agents start business planning and setting their goals for the next year. But before you do, you need to look at what you did this year. Did you make your goals for 2014? Perhaps you set…

5 creative ways to market to clients in December

The holidays are a crazy time for everyone. But even though many people avoid buying or selling a house during this time of year, that doesn’t mean you need to stop reaching out to your sphere. Here are some creative ways you can connect with your clie…

5 critical first steps for building your brand

Remember how that first day in a new job feels? Who can forget all the nervousness, excitement and anticipation associated with beginning a new journey? Most new Realtors experience these same feelings just as soon as their license is sponsored, their …