Top Agents Dominate With Multi-Channel Content Marketing

Discover Publications generates listings for top agents, eliminates stress Between going on listing appointments, negotiating sales and converting leads, real estate professionals have their hands full. But for those dead set on dominating the market, a well-rounded content marketing strategy is key. With multi-channel marketing innovator Discover Publications, real estate professionals can reap all the […]

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Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right …

Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right …

The marketing timeline every first-year real estate agent should live by

When you first get your real estate license, your head may be filled with questions of writing contracts, previewing properties and closing processes. When you ask about these things, however, the answer from brokers and colleagues is usually, “Don’t worry about that. Just worry about getting clients.” …

Building a Referral Business Through Innovative Means

ReferralExchange agents take an out-of-the-box approach to generating referrals Referrals have long been a key for success in the real estate business, but simply waiting for friends and family members to tell you they know someone moving out of the area isn’t enough to cut it for real estate professionals looking to keep pace with […]

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Power Up Your Prospecting Strategy

Cole Information’s local focus and depth of data put real estate professionals where they want to be If there’s anything better than selling a home, it’s picking up a listing five doors away before the ink has dried on the contract—and agents have a better shot at doing just that, thanks to the marriage of […]

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How to personalize your online lead generation

There is no doubt that social media has changed real estate marketing forever. Social media allows us to reach potential customers, provides a platform for rapid, visual, real-time communications, and maximizes marketing efforts in ways that many of us…

Relatability: A Winning Strategy for Staying Fresh

In the following interview, Leah Wolfe-Kraemer, managing broker – Goodyear for Realty ONE Group in Goodyear, Ariz., discusses the advantages of the Realty ONE Group brand, marketing, social media and more. Region Served: Southwest Valley of Maricopa County Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 415 What You Love Most About Your Home: Its location. […]

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7 easy ways to stay in touch with your clients this Halloween

Any holiday is a great excuse to engage with clients. With Halloween right around the corner, here are seven clever real estate agent “tricks” that’ll “treat” your clients to something fun! …

Become a Zillow power-user with these 5 tips

Odds are, if you’re a real estate agent, you already have a Zillow account. You probably even have a couple reviews and a few sold listings …