7 trends that will make or break traditional real estate

For 2016, real estate industry players are encouraged to explore the emerging millennial buyers, the power of digital marketing and the popularity of shared working spaces …

You’re so vain: Stop bragging about your Facebook video views

Real estate agents: Don’t fall in love with the massive amount of Facebook video views you’ve been receiving unless you understand what’s going on …

4 ways to retain clients and double your referrals

To be successful in real estate, there are many things that you must be good at. Negotiating contracts, building great relationships, understanding the market, working with people, and the list goes on and on …

4 simple lead generating scripts to build your business now

First, what is the power question? I spent the past five years training Realtors in Austin, Texas. Anyone in my program heard me talk about the power question all the time. If you’re not asking this question all the time, then you’re being a lightweight agent and leaving money on the table …

5 reasons baby boomers are tech resistant

Technology has not been around for a long time, but it seems to have conquered every aspect of our lives. The real estate industry, though still a little defiant about the impacts of technology, has seen this new phenomenon influence in recent years …

Shiny objects got you distracted? Here’s how to avoid them

It’s the beginning of the century, all over again. Do you remember back in 2000-2004 when real estate vendors everywhere were selling real estate agents on how much traffic was visiting the websites they designed? Or how many impressions an image was getting online …

The presale video strategy you should probably steal from Marti Hampton

Marti Hampton is the broker and owner of one of the top Re/Max teams in the world, finishing No. 5 worldwide. Hampton is also the founder of Coming Soon Homes, an online service that provides pre-market information to both agents and buyers on homes be…

How getting top dollar for clients made my business

The phone rings in my office, late in the day on Thursday back in 2012. The caller tells me he has been looking on Zillow and wants to talk to me about selling his house. We make an appointment to meet (he doesn’t know it yet, but I’m going to get him …

5 marketing miracles you can steal from Donald Trump

In the early days of the Republican race for the White House, typing JebBush.com into your browser sent you straight to DonaldTrump.com, so it was obvious that the gloves were off right from the start. The rise of Trump, the impossible presidential can…

Podcast: Greg Harrelson on the true meaning of extraordinary

If we already know we can, then to me, that’s ordinary, not extraordinary. Every single one of us can assess ourselves and our capabilities. When we know that we can do things, we usually go ahead and take on a challenge — knowing full well that we are capable of overcoming that challenge. That’s ordinary …