How to analyze your Facebook ad results

Well, you’ve optimized your website and deployed your Facebook ads. All you have to do now is make sure you follow up with the leads you generate and keep your eye on your numbers. I’ve included some basic ad math below to make it easy for you to do th…

5 social media mistakes that real estate agents make

Think social media still isn’t important to your marketing strategy? Think again. More than 93 percent of Americans are on Facebook (according to HubSpot), and 90 percent of homebuyers start their real estate searches online. …

Part 2 of the Realtor’s guide to Facebook advertising: Deploying your ads

If you’ve established your website’s credibility, your site will start to look trustworthy to a cold visitor, and you’ll get people giving you their information. We are now going to set up some ads on Facebook to get more new visitors to your website …

Tech tools that sift and sort your leads pay off

Everyone says that agents should focus on lead generation. The real issue for most agents is not how many leads they generate but how many they totally ignore …

Collaborate to stand out from your competition

Take a few moments to think about whether you stand out from your competition. What is it you do that separates you from others in your industry …

Promote your real estate business like a PR pro

Whether you are just starting out in the real estate business or you are a veteran agent looking for ways to blow your own horn, you need to get your name and your service out there in front of as many people as you can. I have always been fascinated b…

16 things you can do right now to maximize your listing’s exposure

If you have a listing that has been sitting on the market for longer than you thought it would, it might be time to get back to basics and put a little more time and money into marketing the property. A home that might have sold for over list price in …

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I need a real estate agent anymore?” …

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world …

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …