Scott MacDonald: Social Media Shores Up Marketing

Always on the lookout for tools that will help his firm grow, Scott MacDonald, broker/owner and president of RE/MAX Gateway in Chantilly, Va., is a big believer in RISMedia’s ACE (Automated Content Engagement) social media program. “I started using ACE about three months ago, and I see it as a great opportunity for content-rich material […]

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Listing Bits: Reversing the reputation that real estate agents like ‘ugly’ marketing

When agents are in charge of conceptualizing and creating their marketing materials (and distributing them), is it any wonder that sometimes design gets eschewed in favor of nurturing prospects, following up on leads, and closing deals? …

4 lead generation tactics for real estate newbies

Are you a new real estate agent looking for lead generation tactics proven to produce prospects and clients? To help get you off on the right foot, here are four you can put into action right away.

10 real estate video mistakes agents don’t know they’re making

More and more real estate agents are integrating video into their marketing campaigns. Go to just about any real estate conference *cough* Inman Connect *cough* or talk to any marketing guru, and you’ll hear that video is the new black, when it comes t…

Migrating Marketing to Where Consumers Are

In the following interview, Judy Craft, principal broker of Milestone Realty Consultants in Lexington, Ky., discusses the challenges and opportunities in the market, and how the right marketing strategies help maximize both. Facebook: @milestoneky Twitter: @milestoneky Maria Patterson: How did you first get into the business, and what led you to where you are today? […]

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Seth Price’s 3 questions for developing a real estate brand

According to Price, “nobody wants to do business with a logo,” and this is something too many aspiring real estate agents fail to understand …

How to build an irresistible personal brand in real estate

Formulating a prescribed image or impression in the mind of others helps nurture relationships when you’re not in the room so that when you do show up, your reputation has already paved the way for success. Here, discover how to use personal branding a…

Podcast: How to create your own economy and shift your mindset toward abundance

Why is it important to have an abundance mindset, and how can you reveal your own scarcity mindset in order to counteract it? Many of us have scarcity in our thoughts and actions, and this holds us back from doing so much more than we’re doing right now …

Podcast: How to create your own economy and shift your mindset toward abundance

Why is it important to have an abundance mindset, and how can you reveal your own scarcity mindset in order to counteract it? Many of us have scarcity in our thoughts and actions, and this holds us back from doing so much more than we’re doing right now …

How RE/MAX Professionals Are Driving Social Media Results

Are you spending a lot of time on social media marketing but seeing little in the way of results? Then don’t miss this special session from RISMedia during the RE/MAX R4 Conference next week, sponsored by RISMedia’s ACE! If you are not planning on attending the R4 Conference, click here and see how to cost […]

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