Podcast: Greg Harrelson on the true meaning of extraordinary

If we already know we can, then to me, that’s ordinary, not extraordinary. Every single one of us can assess ourselves and our capabilities. When we know that we can do things, we usually go ahead and take on a challenge — knowing full well that we are capable of overcoming that challenge. That’s ordinary …

What’s your ‘lead domino’ and why is it important?

For any business, the goal is to always grow your database. It’s the same for me in my business, it was the same in our real estate business, it’s the same for you in your real estate business. But what grows your database? What grows it with the most targeted traffic? What grows it the fastest …

Size does matter: Why technology has to fit the business

Have you ever used a software solution or other technology and thought: this is a great product, but I just need a few of these tools? Think about Microsoft Word. How many of those tabs have you legitimately used? It’s hard to imagine needing a tool for citations and footnotes when all you’re doing is writing a basic document …

5 tips for making listing videos that actually work

Real estate agents have incredible access to a variety of marketing tools that — if used effectively — can elevate their overall property marketing plan to the next level. It’s no secret that as a society, we are moving steadfast toward video usage to communicate anything and everything.

Podcast: Taking action on your No. 1 lead source

Are you a one-trick pony? Do you only prospect over the phone? These are great ideas, but they can’t be solo acts if you want to have a thriving business in a changing market. Even members of your center of influence (COI) and past clients are not bott…

Marketing to millennials: What agents need to know

Millennials make up the largest generation in U.S. history, roughly 20 percent larger than the baby boomer generation and 30 percent larger than Generation X. As a real estate professional, this should be music to your ears …

What online dating teaches agents about marketing a home

Technology has revolutionized the way we buy and sell real estate — but just like any marketing tool ever used since the dawn of time, there are best practices and not-so-best practices to employ. Real estate is so often just like dating, and the ways…

Hypnotic persuasion: 3 steps to becoming a legend

I don’t know if you share my passion, but historical leaders and the topic of influence — specifically, how great leaders communicate to create an aura of presence around them — fascinate me. Among Napoleon’s writings (the French general) is a passage from June 17, 1800. He writes of the enthusiastic cheers that he received from people who had never met him …

Podcast: Beverly Hills’ Sally Forster Jones on agent superstardom

We’re joined today by Sally Forster Jones, president of John Aaroe International Luxury Properties in Beverly Hills. She has the 9th-ranked team in the nation by the Wall Street Journal Real Trends for total sales volume …

Realtor.com vs. Zillow: A nasty fight for home turf

Things aren’t so sweet on the home front for realtor.com as Zillow has in a sense evicted the official website of the National Association of Realtors out of the online real estate penthouse. Also, nasty litigation has ensued between Move, Inc. (the operator of realtor.com) and Zillow …