InsideMaps 3-D home of the week

Situated in a quiet hillside neighborhood, walking distance from renowned Stanford University, 770 Santa Ynez St. features a distinctive soft blue exterior with darker-toned timbering in the gables, designed by influential architect Birge Clark in 1924…

5 personality traits that make a listing agent successful

This article is the second in our series on the findings of the recent scientific study my company conducted on the personalities of top performers in a variety of real estate roles. Here’s what we found concerning the role of listing agents and what c…

‘Essay contests': legit home-selling strategy or gimmick?

Michael Watts, a Houston-based real estate agent, has attached a baffling price tag to his house: $150. But there’s a catch. If you want to buy the home, you have to submit an essay describing why you want to live there, and you have to pay him $150 to…

8 steps brokers can take to bolster their agents’ personal brands

Agents can bolster their brokerage’s brand if they provide exemplary service to clients. Yet brokerages often don’t return the favor, leaving agents to fend for themselves when it comes to building a personal brand. It doesn’t have to be that way …

InsideMaps 3-D home of the week

Nestled within the vibrant and serene Evergreen Hills community of San Jose, California, 3054 Silverland Drive awes visitors with its soaring two-story ceilings, a modern and open floor plan with spacious living areas and an abundance of natural lighti…

The quest of a new agent

Maybe some of you are going through this now, and maybe some of you have already experienced it. I am making a significant career change: I am becoming a real estate agent. My wife and I have owned restaurants for the past 18 years and been very fortun…

The quest of a new agent

Maybe some of you are going through this now, and maybe some of you have already experienced it. I am making a significant career change: I am becoming a real estate agent. My wife and I have owned restaurants for the past 18 years and been very fortun…

Should real estate agents drive fancy cars?

“I was shocked a few months ago when a past customer emailed me and told me they were going to list their house but not with me because my car was too dumpy to be carrying customers in (2007 Accord),” said Andrea Hatton …

Introducing #toplistingvids, a weekly contest to showcase real estate’s best listing videos

With screens and high-definition video technology proliferating like weeds in our daily lives, listing videos are becoming a real estate standard — and some, from the racy to the sublime, brush the frontiers of marketing …

3-D showcase of the week

This stunning, classic home is nestled at the top of Forest Heights in Portland, Oregon. The interior has been outfitted with almost $500,000 in upgrades, including high-end finishes and an exquisite attention to detail which sets it apart from surroun…