The unique loan program (and creative marketing) that drives home sales

With home prices at record highs, what are today’s 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV’s audience, fixer upper properties are a good bet.

Command deftly delivers on Keller William’s commitment to technology

KW Command is impressive, a powerful recruiting carrot, and it proves without a doubt that the industry’s best route forward will be mapped from within.

Email marketing isn’t dead. But how you use it might be.

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve.

3 ways Homesnap Pro+ will boost your online presence

Homesnap Pro+ offers a user-friendly way for real estate agents to claim their name online, with three core functions that will make the process of creating a Google Business profile — and benefiting from it — accessible to agents at any “tech” level.

Are agents taking personal branding too far?

Today’s real estate agents are grappling with how best to market themselves as well as their properties. Some agents lose focus of the real job while marketing themselves — and that’s a mistake. Here’s why you should never sacrifice your customers’ needs for your own personal branding.

7 tools your digital marketing plan must have in 2019

If you are a real estate agent or Realtor who has not tapped the potential of digital marketing, you’re missing out on a world of opportunities. Here are seven digital marketing tips that’ll have you reeling in the leads in no time.

Here’s why an iBuyer company pretended to run for Senate

If you want to get buyers to notice your new home-resale startup, there’s always the option of pretending to run for Senate.

Opendoor will hand out pumpkins to people who download its app

The well-funded homebuying startup is hosting an extravagant Halloween bash tomorrow, Sunday, October 14, in one of its Phoenix-area homes-for-sale featuring the “world’s first-ever in-home pumpkin patch,” complete with 750 pumpkins representing the 75…

Berkshire Hathaway HomeServices: Marketing Is a Digital Reimagining of an Enduring Brand

During a 2013 interview held in Omaha, Neb., Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., said the eponymous real estate brand would prosper for years to come. “Berkshire Hathaway wants to be in businesses that are enduring,” he explained. “Real estate brokerages will be around 100 years from now and [Berkshire Hathaway] HomeServices […]

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Has the ‘Tinder effect’ taken the romance out of homebuying?

The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a home in the flesh.