Podcast: How to achieve farming success using the FedEx model

Can your real estate geographic farming strategy benefit by following the FedEx business model for delivering packages? It worked for real estate agent Kenny Klaus who took what he learned as a delivery driver for FedEx and applied it to his real estat…

Podcast: Use embedded commands to influence buyers and sellers into action

Want more real estate listings? Start using embedded commands on real estate listing appointments. Looking to improve your lead conversion numbers with your real estate marketing efforts? Insert embedded commands paired with benefits into your sales le…

In defence of open houses

In the age of video tours and 3D tours, arguments grow more heated over whether open houses are still a good use of time or not. According to some Re/Max brokers, they are a very good use of time for homebuyers, especially those just getting their feet…

Want more business? Know your audience

Ilana Golan grew up “living and breathing” fighter jets and started her career as an F-16 flight instructor in the Israeli Air Force. But she was in over her head one day when a senior general came in for training …

7 real estate marketing habits to break today

So you sell houses, or help consumers find the home of their dreams. But clients’ first impression of you starts with your marketing efforts — online and in real life. Here are 7 practices you should throw out immediately to improve the quality of you…

6 components of a cohesive content marketing strategy

Today’s homebuyers place a lot of importance on being able to know, like and trust the people they work with. And there are few better ways to build a trusting relationship with a potential client than with content marketing …

Digital marketing is a blessing and a curse for real estate agents

Arlington, Virginia-based Realtor Coral Gundlach spent $100 to $200 marketing a listing when she entered the business in 2004. Today, she sometimes shells out more than ten times that amount …

27 tips for making your social media posts more visually appealing

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today …

3 big real estate marketing lies that everyone is telling us

It’s hardly news that our industry is filled with dozens of lead generation strategies. We’ve sat on webinars, read the stories and talked about it socially — but apparently, some of the things we’ve heard aren’t necessarily true …

Want to scale your real estate business? Stop making phone calls

OK you guys, I wrote this training article for you because I read something in a Facebook group that triggered this soap box. So, though I’ve given you very solid, tangible, takeaways that you can implement immediately, I also know that you need to know why I’ve done this. You need to know what inspired it. So hold on to something — cause here I go …