Achieving maximum return on investment with video: Target specific stages in the homebuying lifecycle

How often do your past clients call when they’re ready to buy or sell a home? I’m betting it’s not as often as you’d like. You’re not alone. According to the National Association of Realtors, over 80 percent of recent homebuyers say they would use their agent again. Yet, in spite of these good intentions, more than 70 percent can’t recall their agent’s name within a year of closing …

13 knockout examples of how to write an agent bio

As the real estate market shifts toward online growth and mobile-friendly technology, your professional biography becomes a more prominent tool for generating clients. Sixty-two percent of agents spend at least an hour a day on marketing or advertising…

25 killer Pinterest real estate board suggestions to target buyers and sellers

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot mor…

6 tips for fostering client loyalty: It’s about providing ‘wow’ experiences

Building loyalty takes time and there are a number of essential things that you should be doing. Here are six practical tips you can use to foster client loyalty …

Best bang for your buck: YouTube’s top 5 real estate video types

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, let’s talk about which type of video gives the best bang for your buck …

‘Super Realtor’ vs. homebuyer seminars

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Eastern …

Real estate brokerage dangles tub of tacos as Facebook bait

It’s a question that agents and brokerages across the country ask themselves every day: “How do I get people to like my Facebook page?”

Promotions offering cash prizes are one approach. Instead of offering greenbacks, Referred Realty Group dangled a tub of tacos …

Divorcee prospecting vs. tacos for Facebook likes

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Eastern time Monday, April …

Real estate agents, are you generating local love and real business results? 4 steps to a supremely effective social media strategy

Generating local love — and real business results — from social media is within your reach! Get started with this four-step plan …

Piggyback your way to social media stardom

Marketing consultants everywhere stress the importance of consistently posting compelling content and being careful not to smother followers with promotional posts. Chris Gilmer, a real estate marketing strategist in Toronto, Canada, peddles an additio…