Investing in Strong Personal Interactions

In the following interview, Tommy Brigham, chairman and founding partner of ARC Realty, a member of Leading Real Estate Companies of the World® (LeadingRE) in Birmingham, Ala., discusses marketing, recruiting, referrals and more. Region Served: Greater Birmingham, Montgomery and Wetumpka Years in Real Estate: 40 Number of Offices: 9 Number of Agents: 300+ Best Advice […]

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4 Things Real Estate Agents Can Learn From BuzzFeed

BuzzFeed is a digital media powerhouse that uses video extremely well. Read on to discover how real estate agents can follow in BuzzFeed’s footsteps and replicate its video strategy.

A Powerful New NAR Marketing Guide

NAR PULSE—Complete your “Little Book” Series with the “The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS®” from the REALTOR® Store. Filled with over 120 tips, philosophies and dos and don’ts, this is the perfect guide to help your brand stand out from the crowd. Visit www.store.realtor/LOB to purchase your copy […]

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What’s in a name? Probably ‘home’ if it’s a real estate software product

More than any other word, “home” is the most common real estate-related term used in naming software products for the industry.

Amarki Marketing Simplified

Amarki transforms how the real estate industry manages marketing for franchises, brokerages, and agents

Window to the Law: TCPA and Texting

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® (NAR) to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily e-News. Sending text messages is a fast and effective way to reach business partners, clients […]

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How to nail timing on social media

“When is the best time to post?” This is one of the most commonly asked questions a social media

How horses changed the way I market unique properties

For many, balancing work and life is about limiting the time spent on work to do more of what you love. That’s far from the case for equestrian real estate pro Jessica Thiele.

5 secrets to building a successful brand in real estate

Marketing is core to what real estate agents do everyday, and something I’m intensely focused on as Compass’ chief creative officer. At Compass, I lead a nationwide team of more than 100 world-class marketing specialists, designers, producers and content experts tasked with helping our agents become the best marketers they can be …

5 secrets to building a successful brand in real estate

Marketing is core to what real estate agents do everyday, and something I’m intensely focused on as Compass’ chief creative officer. At Compass, I lead a nationwide team of more than 100 world-class marketing specialists, designers, producers and content experts tasked with helping our agents become the best marketers they can be …