PropertyMinder’s Seller’s Corner helps agents earn $64K more per year

PropertyMinder is a robust, feature-rich platform that tackles a number of needs for real estate offices. It helps find leads, build listing websites, send emails and give consumers geo-targeted listing information via its HomeView app. There’s a lot g…

Could your city become the next luxury real estate hub?

The world’s wealthiest people own residential luxury real estate around the world. And some countries attract more interest from buyers than others. In addition, specific regions within these countries get top billing as prime locations. Indeed, we can…

What Harvard taught us about customer relationships 30 years ago

Theodore Levitt, a Harvard business professor and editor of the Harvard Business Review, wrote in that magazine how the “ongoing nature of services and the growing complexity of technology” will change the seller’s focus from “simply landing sales to ensuring buyer satisfaction after the purchase.” …

How luxury agents should approach marketing to millennials

Affluent buyers in all age groups make a significant impact on the luxury real estate market. At present, however, millennials have heightened momentum. The YouGov 2016 Affluent Perspective Global Study notes that millennials, as well as the 400,000 we…

With KoaWare, give any client home its own site in minutes

Maybe there’s an easier way to build a website for your listing, but until I see it, KoaWare’s Property Site product is the winner …

How to master DIY marketing design with Canva

There’s much more to real estate marketing than finding buyers for your clients’ homes. One of the toughest parts of selling real estate is showing prospects that you’re the best choice available to sell their home successfully …

5 ideas for breathing life into tired real estate marketing

Every day, consumers are inundated with marketing from agents and companies pitching their services and looking for their next transaction. The vast majority of these materials are not only boring but also totally ineffective …

10 client quirks every luxury agent must know

Luxury real estate agents can be recognized by their peers and profession, but the most important critic will always be their client. As far as the general public is concerned, a luxury real estate agent is as good as the review from the last transacti…

7 reasons Snapchat fuels real estate sales

When Snapchat signed multiple office leases in Venice Beach, its new urban campus made headlines. Today, real estate agents are in the news for using Snapchat to sell and rent properties …

Podcast: How to achieve farming success using the FedEx model

Can your real estate geographic farming strategy benefit by following the FedEx business model for delivering packages? It worked for real estate agent Kenny Klaus who took what he learned as a delivery driver for FedEx and applied it to his real estat…