5 opportunities to use Facebook for lead generation

As real estate agents, we invest a lot of time and money trying to convince people to buy what we’re selling. Unbeknownst to many realtors, there are hundreds of potential home buyers in the untapped well that is Facebook …

Why using Snapchat daily builds your real estate brand

Are you getting the most out of your social media? Chances are, probably not. Which platforms are now considered dead, and which platform should you take advantage of …

Why using Snapchat daily builds your real estate brand

Are you getting the most out of your social media? Chances are, probably not. Which platforms are now considered dead, and which platform should you take advantage of …

Everything real estate agents need to know about open houses

An open house is a powerful tool to sell a home, yet some agents dismiss it as an old method that’s used only to satisfy the seller. They feel that the full day of work that’s required, which includes marketing, creating pamphlets, preparing the home and showing it, may not be worth their time …

Everything real estate agents need to know about open houses

An open house is a powerful tool to sell a home, yet some agents dismiss it as an old method that’s used only to satisfy the seller. They feel that the full day of work that’s required, which includes marketing, creating pamphlets, preparing the home and showing it, may not be worth their time …

Utilizing Every Opportunity

In the following interview, Cathy Griffin, broker of CENTURY 21 Towne & Country in Salisbury, N.C., discusses integrated marketing in her referral- and repeat client-based business. Region Served: Several counties in North Carolina Years in Real Estate: 27 Number of Offices: 2 Number of Agents: 18 Best Tip for Dealing With Difficult Customers: It’s not […]

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6 Steps to a High Online Lead Conversion Rate

In the following interview, Rachel Adams, REALTOR® with Keller Williams Realty in Roseville, Calif., discusses her team’s exponential growth—and the online lead-generating efforts that started it all. You’re relatively new to the real estate business, yet you’ve built a team and are expanding rapidly. Describe the investment you made in time and effort. I started […]

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Dog costume photo shoots: The cutest way to generate real estate leads

“Hey, come on over and get a free doggie treat!” Zen Ziejewski yells to bemused dog walkers, as pump-up music blares across the park grounds. The Mission Viejo, California-based real estate agent is waving passersby over to the dog photo shoot he hosts every year.

You have strong offers — cancel the open house?

With homes selling like hotcakes in many markets, sometimes listing agents receive strong offers the day a property hits the market. If the agent has scheduled an open house for later in the week, that can put her in a tough spot: Should the agent advi…

Working Together to Achieve Real Estate Success

In the following interview, Julie Jones-Bernard, broker/owner of Florida Luxurious Properties in Fort Lauderdale, Fla., discusses marketing listings. Region Served: South Florida Years in Real Estate: 17 Number of Offices: 1 Number of Agents: 25 Favorite Part of Your Job: Helping both U.S. and global customers achieve their real estate goals and smoothly integrate into […]

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