5 easy-to-implement business goals for 2015

The end of the year is fast approaching, and now is the time when agents start business planning and setting their goals for the next year. But before you do, you need to look at what you did this year. Did you make your goals for 2014? Perhaps you set…

5 creative ways to market to clients in December

The holidays are a crazy time for everyone. But even though many people avoid buying or selling a house during this time of year, that doesn’t mean you need to stop reaching out to your sphere. Here are some creative ways you can connect with your clie…

5 critical first steps for building your brand

Remember how that first day in a new job feels? Who can forget all the nervousness, excitement and anticipation associated with beginning a new journey? Most new Realtors experience these same feelings just as soon as their license is sponsored, their …

Infuse your online presence with your ‘human factor’

I have good news and bad news. Here’s the bad news first: You can’t compete with Zillow at its core competencies. They have data on 110 million homes in America, including comprehensive, detail-specific information that enables your client to completel…

How to analyze your Facebook ad results

Well, you’ve optimized your website and deployed your Facebook ads. All you have to do now is make sure you follow up with the leads you generate and keep your eye on your numbers. I’ve included some basic ad math below to make it easy for you to do th…

5 social media mistakes that real estate agents make

Think social media still isn’t important to your marketing strategy? Think again. More than 93 percent of Americans are on Facebook (according to HubSpot), and 90 percent of homebuyers start their real estate searches online. …

Part 2 of the Realtor’s guide to Facebook advertising: Deploying your ads

If you’ve established your website’s credibility, your site will start to look trustworthy to a cold visitor, and you’ll get people giving you their information. We are now going to set up some ads on Facebook to get more new visitors to your website …

Tech tools that sift and sort your leads pay off

Everyone says that agents should focus on lead generation. The real issue for most agents is not how many leads they generate but how many they totally ignore …

Collaborate to stand out from your competition

Take a few moments to think about whether you stand out from your competition. What is it you do that separates you from others in your industry …

Promote your real estate business like a PR pro

Whether you are just starting out in the real estate business or you are a veteran agent looking for ways to blow your own horn, you need to get your name and your service out there in front of as many people as you can. I have always been fascinated b…