7 business tips from two real estate icons

Chris Heller, CEO of Keller Williams Realty, and Dolly Lenz — once dubbed “New York’s real estate queen” — have a thing or two they can teach agents and brokers on the make …

5 Facebook tools to sell your next real estate listing

From Facebook to geo-targeted ads to drones, agents have more opportunities than ever to successfully market and close on a listing …

3 tweaks to lift your social media game in real estate

Realtors post a lot of cute pictures of babies, dogs and cats. That’s beautiful and wonderful. However, don’t be surprised if no one comments with, “You’re a Realtor; I’d like to list with you!” …

Delivering Proven Results

In the following interview, William E. Steinke, manager and success coach at Sellstate Achievers Realty in Fort Myers, Fla., discusses social media marketing and technology strategies for brokers. Region Served: Southwest Florida Years in Real Estate: 6 Number of Offices: Responsible for 1, but support 3 Number of Agents: 65 Best Tip for Dealing with […]

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Building and Maintaining Relationships

In the following interview, Stephanie and Keoki McCarthy, broker/owners of Real Living Northwest, REALTORS® in Bothell, Wash., discuss the benefits of the Real Living network, including its technology offerings. Region Served: Greater Seattle area Years in Real Estate: Keoki, 21; Stephanie, 23 Number of Offices: 2 Number of Agents: 18 How does your company make […]

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4 surprising companies that teach you a lot about real estate

Chances are that the ideas you’re getting from your competitors or other agents aren’t doing much for your business. That’s because every agent is taking and implementing the same ideas. When you’re doing what everyone else is doing, you’re doomed …

Why Snapchat meets what 2017 real estate marketing demands

Some people reading this right now don’t believe that Snapchat can help them develop a strong personal brand, generate an actual real estate transaction or teach them about modern marketing. You don’t have to believe something for it to be true …

Consistency Remains Key on Social Media

In the following interview, Jolie Powell, broker/owner of Jolie Powell Realty in Port Jefferson, N.Y.., discusses the power of social media and why consistency—and trust—are essential in real estate. Region Served: North Shore, Long Island, N.Y. Facebook: @JoliePowellRealty Why is social media marketing critical to your boutique brokerage? I wholeheartedly believe in social media, particularly […]

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Happy Grasshopper: How many homeowners have a ‘go-to’ agent?

So long as nothing goes drastically wrong, patients are likely to book appointments with one dentist for their two cleanings per year. Homeowners who aren’t handy themselves will probably call on the same maintenance help to fix the garbage disposal an…

The insider clickbait secrets for real estate marketing on steroids

What makes a reader click on an ad, or better yet, pick up the phone and call you? Clickbait headlines generate high click rates because they connect emotionally — now, so can you …