6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world …

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …

Free ‘big data’ resources help agents target new clients

The power of big data is about understanding patterns of consumer behavior and profiles, particularly information around “life events” such as marriage, divorce, job change and births. Having this data enables you to advertise to prospective clients when these events happen …

99 ways to market your real estate website

Coming up with fresh ideas to market your brand online in this fast-paced industry is a challenge! There are only so many articles, tweets and posts to read and webinars to attend. We have had so many of you come …

Why every agent should ‘own’ their marketing — literally

I believe that owning your own marketing is critical to being a successful Realtor. By marketing, I specifically mean the tools and materials that you use to promote your real estate business …

Instagram just might be the best social site in the world for marketers

Size isn’t everything. Instagram may not be the biggest social network in the world, but it is the fastest-growing social network in the world. And marketers are flocking to Instagram because of its phenomenal engagement rates …

Verdict on racy video promoting luxury listing: ‘Meh.’

Most Inman News readers say they’re not offended by a racy listing video that seems to be as much about the model’s assets as the home she’s helping market, but they don’t think it’s going to do much to sell …

Recharge your open houses

How about adding a branded “welcome mat” at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to your open houses …

How to decide which property tour technology is right for you

Every so often, new technology comes along that improves the way we do things, and unless you’ve been living under a rock, you probably noticed Instagram recently introduced Hyperlapse, a free smartphone app that is going to be a game changer for real estate professionals who use audiovisual tools to market their listings …