Introducing #toplistingvids, a weekly contest to showcase real estate’s best listing videos

With screens and high-definition video technology proliferating like weeds in our daily lives, listing videos are becoming a real estate standard — and some, from the racy to the sublime, brush the frontiers of marketing …

3-D showcase of the week

This stunning, classic home is nestled at the top of Forest Heights in Portland, Oregon. The interior has been outfitted with almost $500,000 in upgrades, including high-end finishes and an exquisite attention to detail which sets it apart from surroun…

Baseball stars featured in franchisor’s video series — again

Real estate franchisor Coldwell Banker has partnered with MLB.com, the website of Major League Baseball, for a second consecutive year to produce video profiles of the homes of more than a dozen baseball stars …

Baseball stars featured in franchisor’s video series — again

Real estate franchisor Coldwell Banker has partnered with MLB.com, the website of Major League Baseball, for a second consecutive year to produce video profiles of the homes of more than a dozen baseball stars …

3 reasons you need to upgrade for your clients’ sake

Comfort zones are nice. They’re just so predictable and — comfortable. With the way our world works now, especially in tech, it is near impossible to avoid change. Yet, some people still manage …

Why real estate marketing needs to drop the ‘humblebrag’

Urban Dictionary offers several definitions of the term “humblebrag,” and none of them are complimentary. It is the art of saying something self-effacing with the underlying intent of being self-promoting. …

5 tips for working within Facebook’s promotional limits

Facebook has done it again! The social media powerhouse recently announced that starting in January 2015 it will place limits on posts that are “too promotional.” That’s the bad news. …

Special report: Tracking systems zero in on what buyers really want

Tracie Norman recently received a reminder from her customer relationship management system instructing her to contact a buyer client. So Norman, a real estate agent with the Speicher Group of Olney, Maryland-based Re/Max Realty Centre, did what she of…

Real estate customer service hacks to save your sanity

On a scale of 1 to 10, how would you rate your customer service? Scouting out solutions to improve the flow of your daily operations does not need to be complicated. Try out these easy “hacks” to remove a client-related stress from your workday …

A real estate agent’s guide to defining personal brand

A brand is anything — a symbol, design, name, reputation, emotion, tone or any other signifier — that separates one thing from another. That’s a broad definition for what is actually a very personal message to the consumer …