How emulating a ‘Legally Blonde’ character can win you clients

Sue Benson has to shake off the occasional stalker now and then. “It’s gotten a little weird with some text messages asking me about a shed and then like, ‘Oh, do you want Pink Panther panties?’ ” she said …

18 real estate ‘professionals’ who are doing it wrong

From terrible advertising to awful fails in construction, here are 18 real estate “professionals” who should consider a career change …

Fliers may disappear into the void, but a coconut in the mail is hard to ignore

Once upon a time, a real estate agent discovered a coconut at his door. “What a pleasant surprise,” thought the agent. “The next time I have a crippling hangover, maybe this will help.”

But when the agent cracked the coconut open after a night of merrymaking, he felt wronged: There was no coconut water inside …

Why 83 percent of real estate agents become irrelevant after handing over the keys

One of the major reasons homeowners do not rehire their real estate agent is that they simply cannot remember their agent’s name. A dismal 17 percent of homeowners actually use their agent again, according to a consumer panel at Real Estate Connect San Francisco. …

With the right video content, agents are no longer just a salesperson, but a trusted real estate concierge

It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings. That’s why statistics on YouTube’s top 5 real estate video types indicate “About Me” content ranks fifth on a scale of most sought-after video content buyers/sellers review before choosing an agent …

So your past client listed with a competitor? 5 reasons you lost the listing

Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can return potentially errant sellers back to you as clients …

In real estate lead conversion, body language and response time are everything: 4 ways Realtors can make a great first impression

Have you heard the expression, “First impressions are everything?” Well, this is especially true for Realtors. A bad first impression can turn off otherwise hot prospects, ignite negative word of mouth, and minimize your chances of getting referrals and repeat business. …

Do’s and don’ts of real estate listing videos

What’s the difference between a blockbuster movie and a flop we can barely recall after we’ve left the theater? The answer is powerful storytelling. The same applies to listing videos …

Real estate marketing secrets for 2015 from the experts at Inman Real Estate Connect

Planning for 2015 might be the last thing you want to do in the throes of summer, but I’ve learned the hard way that the difference between success and failure is planning well in advance. As the saying goes, “A goal without a plan is just a wish.” …

Real estate video SEO tips: using site map, subscriptions and long-tail keywords to rank higher in searches

If you’ve taken the leap and you’re using the power of video marketing for your business, good job. However, make sure you’re doing what you can to optimize your video views and channel activity. It’s the only way to gain credibility with YouTube and Google …