Verdict on racy video promoting luxury listing: ‘Meh.’

Most Inman News readers say they’re not offended by a racy listing video that seems to be as much about the model’s assets as the home she’s helping market, but they don’t think it’s going to do much to sell …

Recharge your open houses

How about adding a branded “welcome mat” at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to your open houses …

How to decide which property tour technology is right for you

Every so often, new technology comes along that improves the way we do things, and unless you’ve been living under a rock, you probably noticed Instagram recently introduced Hyperlapse, a free smartphone app that is going to be a game changer for real estate professionals who use audiovisual tools to market their listings …

How RealScout’s free open house cookies campaign went viral

Since its beginnings, RealScout has focused on building an innovative and empowering home search experience that keeps the agent in control while giving buyers the search tools they’ve come to expect. So when it came time to develop relationships with new agents, we didn’t think in terms of how many people we could reach — we asked ourselves how many people we could truly delight …

How to create real estate content that people will actually share

Real estate isn’t exactly the most sexy thing for your audience to be sharing on its social networks. Because of this, most of the content you share will probably be read, but not reshared …

5 signs you’ll close more deals this fall

Your business is trying to tell you something. Either you’re about to have the best real estate fall you’ve ever seen or you’ve got some serious work to do to stay afloat …

How emulating a ‘Legally Blonde’ character can win you clients

Sue Benson has to shake off the occasional stalker now and then. “It’s gotten a little weird with some text messages asking me about a shed and then like, ‘Oh, do you want Pink Panther panties?’ ” she said …

18 real estate ‘professionals’ who are doing it wrong

From terrible advertising to awful fails in construction, here are 18 real estate “professionals” who should consider a career change …

Fliers may disappear into the void, but a coconut in the mail is hard to ignore

Once upon a time, a real estate agent discovered a coconut at his door. “What a pleasant surprise,” thought the agent. “The next time I have a crippling hangover, maybe this will help.”

But when the agent cracked the coconut open after a night of merrymaking, he felt wronged: There was no coconut water inside …

Why 83 percent of real estate agents become irrelevant after handing over the keys

One of the major reasons homeowners do not rehire their real estate agent is that they simply cannot remember their agent’s name. A dismal 17 percent of homeowners actually use their agent again, according to a consumer panel at Real Estate Connect San Francisco. …