Generating business with an all-in-one marketing solution

You need an all-in-one marketing solution that can help attract, capture, and nurture leads into lifelong clients. With Placester’s unified solution, real estate agents sell 31% more homes than other agents …

An Idea Whose Time Has Come

While Help-U-Sell offers a modern approach to real estate, the company is certainly no newcomer to the business. Founded in 1976, Help-U-Sell leapt out of the gate with its set-fee, full-service business model, breaking the traditional mold from the onset. Now serving more than 100 offices in 26 states (and counting), the company has stepped […]

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3 types of content that will help you stand out from the herd

There are plenty of options that give brokerages an edge in creating content. I’m talking about more than just email blasts, postcards and newsletters. I’m going to walk you through three types of content that are hardly used in real estate, but can create a difference between you and your competitors …

3 types of content that will help you stand out from the herd

There are plenty of options that give brokerages an edge in creating content. I’m talking about more than just email blasts, postcards and newsletters. I’m going to walk you through three types of content that are hardly used in real estate, but can create a difference between you and your competitors …

$2.8 Million Beachfront Home Sale Raises Bar for Ft. Lauderdale Luxury Real Estate

One of only 31 estates in the exclusive oceanfront neighborhood on A1A north of Sunrise Blvd., 1799 N. Fort Lauderdale Beach Blvd., Fort Lauderdale, recently sold after just 134 days on the market. Listed at $2,995,000, the 4,250-square-foot estate was purchased for $2,826,500. “This is the only single-family home on North Fort Lauderdale Beach that […]

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Consumer Engagement: What Really Works

Brokers Reveal Which Tools and Strategies Yield Results at RISMedia Forum Building strong relationships with clients and prospects is priority one for any good real estate professional. But in today’s digital world, making real connections with consumers has become complicated and often elusive. This topic was explored in detail during RISMedia’s Power Broker Forum at […]

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Boost your real estate business with the 3 ‘Cs’ of marketing

It’s time to stop putting off success and start achieving it by showing consistency, creativity and commitment …

Skyrocket your real estate marketing ROI with targeted advertising

Do you feel like you’re wasting time, money and energy on real estate marketing campaigns that never seem to pay off? Unless your marketing strategy includes targeted advertising, you most certainly are. Fortunately, it’s easy to run targeted ad campaigns these days, and one of our recent podcast guests shared exactly how …

Tears, grit and inspiration: How 3 women overcame adversity in real estate

How do you react when you experience a significant business challenge, a major illness or the loss of a loved one? Do you let it stop you, or do you rise from the ashes and keep going? As part of the California Association of Realtors (C.A.R.) Women’s Initiative, I interviewed a cross-section of 25 women brokers. The challenges they shared included blatant discrimination, bankruptcy, betrayal by partners, major illnesses and the death of loved ones …

3 real estate marketing lessons learned from an unlikely source

I told DirecTV to stop contacting us after we canceled because we are physically unable to continue service. The snow came close to ripping off of the dish (and parts of the roof) in early January. There’s no safe place to put it. Yet they persisted …