With the right video content, agents are no longer just a salesperson, but a trusted real estate concierge

It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings. That’s why statistics on YouTube’s top 5 real estate video types indicate “About Me” content ranks fifth on a scale of most sought-after video content buyers/sellers review before choosing an agent …

So your past client listed with a competitor? 5 reasons you lost the listing

Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can return potentially errant sellers back to you as clients …

In real estate lead conversion, body language and response time are everything: 4 ways Realtors can make a great first impression

Have you heard the expression, “First impressions are everything?” Well, this is especially true for Realtors. A bad first impression can turn off otherwise hot prospects, ignite negative word of mouth, and minimize your chances of getting referrals and repeat business. …

Do’s and don’ts of real estate listing videos

What’s the difference between a blockbuster movie and a flop we can barely recall after we’ve left the theater? The answer is powerful storytelling. The same applies to listing videos …

Real estate marketing secrets for 2015 from the experts at Inman Real Estate Connect

Planning for 2015 might be the last thing you want to do in the throes of summer, but I’ve learned the hard way that the difference between success and failure is planning well in advance. As the saying goes, “A goal without a plan is just a wish.” …

Real estate video SEO tips: using site map, subscriptions and long-tail keywords to rank higher in searches

If you’ve taken the leap and you’re using the power of video marketing for your business, good job. However, make sure you’re doing what you can to optimize your video views and channel activity. It’s the only way to gain credibility with YouTube and Google …

FAA says Realtors who fly drones to shoot listing photos are not hobbyists

The Federal Aviation Administration is warning real estate agents who fly their own drones to take pictures or videos of listings that they are not engaged in a “hobby or recreation,” meaning that they could be fined if they have …

Hate being on camera? ‘Run and gun’ community videos have potential to go viral, build brand

When we first started VScreen seven years ago, we had a great marketing idea: exhibit at real estate conventions and provide video services for agent profiles in our booth. We were absolutely sure that this was the “wow factor” we needed to launch the company in a way that showcased our skills and attracted clients, like moths to a porch light …

The latest real estate curve ball: ‘Coming Soon’ listings present opportunity

Unless you’ve been living under a rock (or in front of a television watching World Cup), you’ve most likely heard about Zillow’s new “Coming Soon” feature and/or that Trulia is reportedly in talks to purchase realtor.com operator Move Inc. Critics and proponents have made their voices heard wherever they can as we find ourselves in what has become the new norm for this industry …

The NEW Facebook strategies for real estate

Wow! We had a pretty amazing webinar on Thursday! We have seen so many changes happening in social media, and in particular Facebook marketing. Do you “pay to play” or not …