5 tips for working within Facebook’s promotional limits

Facebook has done it again! The social media powerhouse recently announced that starting in January 2015 it will place limits on posts that are “too promotional.” That’s the bad news. …

Special report: Tracking systems zero in on what buyers really want

Tracie Norman recently received a reminder from her customer relationship management system instructing her to contact a buyer client. So Norman, a real estate agent with the Speicher Group of Olney, Maryland-based Re/Max Realty Centre, did what she of…

Real estate customer service hacks to save your sanity

On a scale of 1 to 10, how would you rate your customer service? Scouting out solutions to improve the flow of your daily operations does not need to be complicated. Try out these easy “hacks” to remove a client-related stress from your workday …

A real estate agent’s guide to defining personal brand

A brand is anything — a symbol, design, name, reputation, emotion, tone or any other signifier — that separates one thing from another. That’s a broad definition for what is actually a very personal message to the consumer …

MLSs should guide, not override, portal feeds

ListHub will quit sending listings to Zillow in April. And now Zillow is in full pursuit of MLSs and brokers to feed listings to them directly, as should be expected. MLSs will undoubtedly feel pressure from some members to send a direct feed of all li…

Discovering and marketing to your niche

Although a select few Realtors knew that real estate was their calling from day one, most people have tried at least one other career before starting in real estate. So most Realtors are well-acquainted with one type of service career or another. …

Making ‘work less, earn more’ a reality

What are the great tips from 2014 that can help you have a better year in 2015? Learning to speak “digital,” responding quickly to consumer inquiries, and accomplishing more by working less are great starting places for creating a strong 2015 for your business …

5 tips for working within Facebook’s new promotional limits

Facebook has done it again! The social media powerhouse recently announced that starting in January 2015 it will place limits on posts that are “too promotional.” That’s the bad news. …

MLS data triggering postcard marketing campaigns to agents’ farms

Online advertising may be where agents are putting most of their dollars, but many continue to see value in print. Case in point: More than 100,000 active agents send marketing postcards to prospective clients via direct mail company QuantumDigital. A …

Best (and worst) agent marketing strategies for 2015

Over the past several years, I have noticed things that work and things we agents do that might not be as beneficial as we think; these activities just don’t produce the desired results. The bottom line: If you spend more time on your Facebook page tha…