Here’s why an iBuyer company pretended to run for Senate

If you want to get buyers to notice your new home-resale startup, there’s always the option of pretending to run for Senate.

Opendoor will hand out pumpkins to people who download its app

The well-funded homebuying startup is hosting an extravagant Halloween bash tomorrow, Sunday, October 14, in one of its Phoenix-area homes-for-sale featuring the “world’s first-ever in-home pumpkin patch,” complete with 750 pumpkins representing the 75…

Berkshire Hathaway HomeServices: Marketing Is a Digital Reimagining of an Enduring Brand

During a 2013 interview held in Omaha, Neb., Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., said the eponymous real estate brand would prosper for years to come. “Berkshire Hathaway wants to be in businesses that are enduring,” he explained. “Real estate brokerages will be around 100 years from now and [Berkshire Hathaway] HomeServices […]

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Has the ‘Tinder effect’ taken the romance out of homebuying?

The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a home in the flesh.

Investing in Strong Personal Interactions

In the following interview, Tommy Brigham, chairman and founding partner of ARC Realty, a member of Leading Real Estate Companies of the World® (LeadingRE) in Birmingham, Ala., discusses marketing, recruiting, referrals and more. Region Served: Greater Birmingham, Montgomery and Wetumpka Years in Real Estate: 40 Number of Offices: 9 Number of Agents: 300+ Best Advice […]

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4 Things Real Estate Agents Can Learn From BuzzFeed

BuzzFeed is a digital media powerhouse that uses video extremely well. Read on to discover how real estate agents can follow in BuzzFeed’s footsteps and replicate its video strategy.

A Powerful New NAR Marketing Guide

NAR PULSE—Complete your “Little Book” Series with the “The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS®” from the REALTOR® Store. Filled with over 120 tips, philosophies and dos and don’ts, this is the perfect guide to help your brand stand out from the crowd. Visit www.store.realtor/LOB to purchase your copy […]

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What’s in a name? Probably ‘home’ if it’s a real estate software product

More than any other word, “home” is the most common real estate-related term used in naming software products for the industry.

Amarki Marketing Simplified

Amarki transforms how the real estate industry manages marketing for franchises, brokerages, and agents

Window to the Law: TCPA and Texting

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® (NAR) to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily e-News. Sending text messages is a fast and effective way to reach business partners, clients […]

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