7 real estate marketing habits to break today

So you sell houses, or help consumers find the home of their dreams. But clients’ first impression of you starts with your marketing efforts — online and in real life. Here are 7 practices you should throw out immediately to improve the quality of you…

6 components of a cohesive content marketing strategy

Today’s homebuyers place a lot of importance on being able to know, like and trust the people they work with. And there are few better ways to build a trusting relationship with a potential client than with content marketing …

Digital marketing is a blessing and a curse for real estate agents

Arlington, Virginia-based Realtor Coral Gundlach spent $100 to $200 marketing a listing when she entered the business in 2004. Today, she sometimes shells out more than ten times that amount …

27 tips for making your social media posts more visually appealing

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today …

3 big real estate marketing lies that everyone is telling us

It’s hardly news that our industry is filled with dozens of lead generation strategies. We’ve sat on webinars, read the stories and talked about it socially — but apparently, some of the things we’ve heard aren’t necessarily true …

Want to scale your real estate business? Stop making phone calls

OK you guys, I wrote this training article for you because I read something in a Facebook group that triggered this soap box. So, though I’ve given you very solid, tangible, takeaways that you can implement immediately, I also know that you need to know why I’ve done this. You need to know what inspired it. So hold on to something — cause here I go …

How your agency can target millennial homebuyers

Millennials are on the move. In fact, they are the largest population of homebuyers in the United States representing 32 percent of home purchases in 2015, according to realtor.org. The key to their hearts is user-generated content. For the purposes of…

7 trends that will make or break traditional real estate

For 2016, real estate industry players are encouraged to explore the emerging millennial buyers, the power of digital marketing and the popularity of shared working spaces …

You’re so vain: Stop bragging about your Facebook video views

Real estate agents: Don’t fall in love with the massive amount of Facebook video views you’ve been receiving unless you understand what’s going on …

4 ways to retain clients and double your referrals

To be successful in real estate, there are many things that you must be good at. Negotiating contracts, building great relationships, understanding the market, working with people, and the list goes on and on …