5 surprisingly simple ways to get people to your open house

An open house is one of the oldest and easiest ways to meet prospective homebuyers and home sellers. In theory, all you do is throw a few yard signs around the neighborhood, unlock the door, and the buyers and sellers come flocking in like people to a giveaway. But, the truth is that it isn’t quite so easy, is it …

As a rookie real estate agent, sell your sphere of influence on how you can benefit them

When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn’t know what she was talking about. What sphere of influence? I didn’t influence anyone except possibly my children.

In real estate lead conversion, body language and response time are everything: 4 ways Realtors can make a great first impression

Have you heard the expression, “First impressions are everything?” Well, this is especially true for Realtors. A bad first impression can turn off otherwise hot prospects, ignite negative word of mouth, and minimize your chances of getting referrals and repeat business. …

Top real estate agents understand that selling is dead and serving is alive

The real estate industry is changing faster than we know. We can keep our eyes on the new technologies that are coming out, but the changes in consumer habits are what will influence our industry the most …