Why you shouldn’t build your business on buying leads

If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. It’s smart business and something that should be practiced by all.

How to get agents to use the leads you’re paying for

Say you’re a real estate brokerage that invests in marketing and technology to bring in leads for your agents. How do you actually get your agents to use those leads? Panelists at Inman Connect San Francisco tackled that very question.

Uncover Hidden Inventory: Coldwell Banker Can Predict Your Next Listing

In a real estate market facing a severe lack of homes for sale, agents could really use a secret weapon—something to shake up the status quo of the listing and selling game…something to help them compete in a low inventory market. “Finding homes is the No. 1 challenge in my market,” says Andrew McGranaghan, a […]

The post Uncover Hidden Inventory: Coldwell Banker Can Predict Your Next Listing appeared first on RISMedia.

Come for the Leads, Stay for the Culture: Building a Better Team, Today

In the following interview, Mike Hogan, CEO of Keller Williams Realty – Richmond West in Richmond, Va., discusses generating leads, operations, recruitment and more. Region Served: Richmond, Va., with expansion teams in Fairfax, Williamsburg, Fredericksburg, Charlottesville and Farmville, Wilmington and Raleigh, N.C. Years in Real Estate: 17 Number of Offices: 4 Number of Agents: 32 […]

The post Come for the Leads, Stay for the Culture: Building a Better Team, Today appeared first on RISMedia.

Real Leads, Real Results

In the following interview, Robert Slack, broker/owner of Robert Slack Fine Homes in Ocala, Fla., discusses the firm’s growth, leads and recruiting. Region Served: Ocala, Orlando, Fort Lauderdale, Tampa, Miami, Sarasota Next Move: Naples Native of: Cumbria, England 2017 Transactions: Just over 1,000; expecting to do 3,000 in 2018 Inventory Status: There’s not as drastic […]

The post Real Leads, Real Results appeared first on RISMedia.

99 lead sources for real estate agents (and a bus bench ain’t one)

In real estate, the key to success is to make sure you’re getting leads, and just like Jay-Z and Beyoncé, you don’t want to put all your eggs in one basket. In honor of this business-savvy couple, I’ve come up with 99 lead sources to help you drum up some business — and a bus bench ain’t one. 

Agent Incomes Get a Lift From Referrals: Study

In real estate, referrals are vital. According to a new ReferralExchange study, 42 percent of agents earned $10,000-$50,000 from fees for referrals last year; as many as 5 percent earned $50,000-$100,000, and 2 percent earned up to $500,000. “Referrals are one of the key drivers of business in the real estate industry,” says Scott Olsen, […]

The post Agent Incomes Get a Lift From Referrals: Study appeared first on RISMedia.

Power Agents and Teams Growing Business With Online Leads

In the following interview, Kathie Lea, REALTOR® with RE/MAX Realtec Group, Inc. in Palm Harbor, Fla., discusses lead sources, managing a team, profit strategies and more. Region Served: Tampa Bay, Fla. Years in Real Estate: 18 Number of Team Members: 7 Teams continue to be on the rise, and in some areas, most transactions are […]

The post Power Agents and Teams Growing Business With Online Leads appeared first on RISMedia.

10 ways to generate more real estate business

Looking for more ways to get real estate business and build your client database? Real estate author Ryan Snow shared 10 of the top ways to bring in business and boost sales on a recent podcast with Pat Hiban …

Landing Better Leads With Realtor.com®

In the following interview, Kevin Leatherman, broker/owner of Leatherman Homes in Nassau County, N.Y., talks about thriving as an independent firm, landing better online leads and the importance of delegation. Years in Real Estate: 25 Number of Offices: 1 Number of Agents: 20 Please tell me a little bit about your company’s structure. I’m an independent agency, independently-owned […]

The post Landing Better Leads With Realtor.com® appeared first on RISMedia.