3 common SEO mistakes that destroy most real estate websites

SEO is a journey, not a destination, and this idea has proven itself true time and time again. Most real estate agents’ websites got left behind after Google Panda and Penguin update not because Google prefers big brands such as Zillow, realtor.com and…

7 trends that will make or break traditional real estate

For 2016, real estate industry players are encouraged to explore the emerging millennial buyers, the power of digital marketing and the popularity of shared working spaces …

BHGRE Premier hosts local art event to increase brand

When the market is saturated with real estate brokerages offering their services to the local community, it takes creativity to keep your head in the game and above the competition.

Better Homes & Gardens Real Estate Premier’s way of doing that was hosting the opening reception of ICONOMY/Popular Portraits by Pirela & Neal, an exhibition showcasing the works of local artists …

What I learned as a real estate VP selling my home

I’ve worked in the real estate business for almost a decade. While my firm (Macdonald Real Estate Group) is active in residential sales, we also have other divisions including commercial brokerage and leasing, project marketing (new homes and condos consulting), property management and our expanding presence in Mainland China (the topic of several past Inman News articles) …

Dream Town Realty agents get access to Chicago coworking spaces

Working remotely isn’t new to real estate agents, but the booming trend is opening up a whole new opportunities. Chicago is home to dozens of coworking spaces to accommodate this crowd, and now Dream Town Realty agents have access to more than 25 of th…

The broker-driven future of the MLS

New technology initiatives are reshaping the future of broker relationships with MLSs. The sheer magnitude of the changes coming to the MLS portion of our industry is creating uncertainty for some and unease for others. These initiatives are complex. That’s why many agents, and even brokers, simply avoid them. It’s what we were taught: If the MLS is working, there’s no need to investigate further. Get back to business …

‘Undercover Boss’ goes undercover in real estate

For decades real estate professionals have been the butt of jokes, satires and the sometimes stars on reality television shows that do more to demean the business than to provide an accurate picture of the hard working professionals and the excellent s…

Brokers: Prepare your agents for today’s online homebuyers

I arrived at the open house to find cars piled up in the cul-de-sac before I had even put up the open house sign. We asked every person as they entered the open house, did you come because you saw the signs or did you see the home online …

Are large brokerages the industry’s Sirens?

In ancient Greek mythology, Odysseus was the king of Ithaca, and the Sirens were alluring creatures that drew in unknowing sailors with their inviting music, which caused them to crash on the rocky shores of their island …

3 reasons why agents are still relevant in the digital era

The internet has made its way into the bedrock of the world’s most profitable economy: real estate. A number of growing online portals have vaulted into the market to help buyers sail through one of the most difficult transactions of their life. Given real estate websites’ increasing trajectory, it may seem like the electronic marketplace has crushed Realtors just like travel agents, stock brokers and classified ads.