11 tech tools to boost agent productivity

What activities consume most of your time on a daily basis? Chances are it’s managing transactions, staying in contact with your clients and sphere of influence, prospecting for new business, and surfing the Web …

Brokers may undercut MLS’s attempt to win better terms from listing portals

An MLS is attempting to deliver slimmed-down listing feeds to portals. Others are keen to follow. They want prominent direct links back to listing brokers’ sites and fewer photos on the portal listing pages to create more direct traffic to their agents…

Be kinder and nicer, because it’s good business

Leigh Brown, broker-owner of Re/Max Executive Realty in Concord, North Carolina, has already shown you just how outrageously authentic she can be. Now Brown, who also provides real estate training and coaching services, would like to remind you to “be …

Listing specialists and buyer’s agents are not created equal

Mike Ferry, the father of real estate coaching and one of the industry’s most iconic educators and trainers, set my head spinning with his August 2014 report to his LinkedIn group. In the report, Ferry argues that new agents should declare whether they want to work with buyers or sellers, since most agents lack the total package of skills to adequately represent both …

How bad habits are killing your brokerage

This recent article outlined the most difficult pitfall for agent’s to avoid: losing your business plan in the chaos of the transaction. Often, agents find it harder and harder to return to their original good habits of daily prospecting and follow-ups…

How I chose which real estate company and brokerage to join

Well, Nike never called Zach! That said, I have made a decision on whether to start a brokerage or join an existing one. Follow me for a minute while I tell you how I came to my conclusion …

5 steps to gear up for the fall selling season

The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market …

Why real estate brokerages should operate like Chipotle

Real estate is notorious for its inefficiencies when purchasing and selling a home. Technology has helped, to some degree, to streamline the housing search and transaction, but in general real estate often lags when it comes to adopting new tech and pr…

Matt Beall, principal broker at Hawaii Life, shares 10 things real estate can learn from surfing

In surfing, there are many times you won’t have your board. Realtors spend so much time obsessing over their tools they often forget that they still need to know how to “swim” (do the deal) independently of their tools …

Make it your business to track your Zulia ad spend and discover how your clients found you

Everyone is buzzing about Zillow’s acquisition of Trulia and what it means for investors, MLS, brokers and agents. The real issue for agents, however, is whether an ad spend on Zulia is the best place to spend your online marketing dollars …