Listing specialists and buyer’s agents are not created equal

Mike Ferry, the father of real estate coaching and one of the industry’s most iconic educators and trainers, set my head spinning with his August 2014 report to his LinkedIn group. In the report, Ferry argues that new agents should declare whether they want to work with buyers or sellers, since most agents lack the total package of skills to adequately represent both …

How bad habits are killing your brokerage

This recent article outlined the most difficult pitfall for agent’s to avoid: losing your business plan in the chaos of the transaction. Often, agents find it harder and harder to return to their original good habits of daily prospecting and follow-ups…

How I chose which real estate company and brokerage to join

Well, Nike never called Zach! That said, I have made a decision on whether to start a brokerage or join an existing one. Follow me for a minute while I tell you how I came to my conclusion …

5 steps to gear up for the fall selling season

The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market …

Why real estate brokerages should operate like Chipotle

Real estate is notorious for its inefficiencies when purchasing and selling a home. Technology has helped, to some degree, to streamline the housing search and transaction, but in general real estate often lags when it comes to adopting new tech and pr…

Matt Beall, principal broker at Hawaii Life, shares 10 things real estate can learn from surfing

In surfing, there are many times you won’t have your board. Realtors spend so much time obsessing over their tools they often forget that they still need to know how to “swim” (do the deal) independently of their tools …

Make it your business to track your Zulia ad spend and discover how your clients found you

Everyone is buzzing about Zillow’s acquisition of Trulia and what it means for investors, MLS, brokers and agents. The real issue for agents, however, is whether an ad spend on Zulia is the best place to spend your online marketing dollars …

So your past client listed with a competitor? 5 reasons you lost the listing

Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can return potentially errant sellers back to you as clients …

Get smart about spending, debt and retirement: 5 steps to becoming the boss of your money

Do you have money for emergencies? Are you funding your retirement and paying cash as you go? If not, you’re like most other Americans, and money is your boss. As REDX’s Michelle Holt puts it, “Money is a terrible master but a wonderful servant.” …

Brokers and agents, beware! Misclassifying employees as independent contractors has potential to bankrupt your business

Do you run a brokerage or a team? Do you have someone who does part-time work for your business on the side that you pay as an independent contractor? If so, you may be playing with a loaded gun that can literally bankrupt your business …