‘Power networking’ is secret to endless real estate referrals

If you’re like most real estate professionals, networking at meetings, ball games or other events is a core part of your business. But passing out your business card is usually an ineffective way to prospect. If you want to be more effective at convert…

Declining oil prices: boon or bane for real estate?

Most Americans are thrilled by the 50 percent reduction in prices at the gas pump. The strong U.S. dollar also helps our purchasing power for products manufactured outside the U.S. The real question is to what extent these shifts will positively or neg…

Why agent teams can be risky business

If you manage an office or are an agent who runs a team with independent contractors, it’s imperative that you examine your business model to determine if your current practices violate your state’s labor laws. Failure to do so could result in costly legal action against you and/or your brokerage …

Agent teams: time to switch to an employee model?

Do you run an agent team or manage an office with agent teams? Do you or do any of your independent contractors manage other independent contractors? If so, now is the time to seriously consider moving to an employee model. …

Discovering and marketing to your niche

Although a select few Realtors knew that real estate was their calling from day one, most people have tried at least one other career before starting in real estate. So most Realtors are well-acquainted with one type of service career or another. …

How to break the ice and reconnect with past clients

2014 has been a year filled with plenty of change, acquisitions and news of lawsuits that could completely upend the industry. Here are more tips on how to capitalize on these shifts and to avoid be ambushed by upcoming changes …

Making ‘work less, earn more’ a reality

What are the great tips from 2014 that can help you have a better year in 2015? Learning to speak “digital,” responding quickly to consumer inquiries, and accomplishing more by working less are great starting places for creating a strong 2015 for your business …

A winning strategy for your next listing appointment

On a recent group coaching call for new agents, one woman asked, “What should I leave behind at my listing appointment? I’m afraid that if I do all this work that they will give it to another agent and I won’t get the listing.” …

Tech tools that sift and sort your leads pay off

Everyone says that agents should focus on lead generation. The real issue for most agents is not how many leads they generate but how many they totally ignore …

‘Lifelong learners’ should be on brokers’ short lists to hire

In a recent tweet storm, Brad Inman took to Twitter to vent about licensing requirements, incompetent agents, and what it will take to fix the problem. While he recommended implementing more stringent licensing requirements, penalties and watchdogs, is…