Tech tools that sift and sort your leads pay off

Everyone says that agents should focus on lead generation. The real issue for most agents is not how many leads they generate but how many they totally ignore …

‘Lifelong learners’ should be on brokers’ short lists to hire

In a recent tweet storm, Brad Inman took to Twitter to vent about licensing requirements, incompetent agents, and what it will take to fix the problem. While he recommended implementing more stringent licensing requirements, penalties and watchdogs, is…

Report shows where real estate brokers splurge — or are stingy — on tech

A new report from the National Association of Realtors sheds light on what technology real estate brokerages consider the most important to equip their agents with to win clients and provide them with the best service. NAR’s survey-based 2014 Profile …

11 tech tools to boost agent productivity

What activities consume most of your time on a daily basis? Chances are it’s managing transactions, staying in contact with your clients and sphere of influence, prospecting for new business, and surfing the Web …

Brokers may undercut MLS’s attempt to win better terms from listing portals

An MLS is attempting to deliver slimmed-down listing feeds to portals. Others are keen to follow. They want prominent direct links back to listing brokers’ sites and fewer photos on the portal listing pages to create more direct traffic to their agents…

Be kinder and nicer, because it’s good business

Leigh Brown, broker-owner of Re/Max Executive Realty in Concord, North Carolina, has already shown you just how outrageously authentic she can be. Now Brown, who also provides real estate training and coaching services, would like to remind you to “be …

Listing specialists and buyer’s agents are not created equal

Mike Ferry, the father of real estate coaching and one of the industry’s most iconic educators and trainers, set my head spinning with his August 2014 report to his LinkedIn group. In the report, Ferry argues that new agents should declare whether they want to work with buyers or sellers, since most agents lack the total package of skills to adequately represent both …

How bad habits are killing your brokerage

This recent article outlined the most difficult pitfall for agent’s to avoid: losing your business plan in the chaos of the transaction. Often, agents find it harder and harder to return to their original good habits of daily prospecting and follow-ups…

How I chose which real estate company and brokerage to join

Well, Nike never called Zach! That said, I have made a decision on whether to start a brokerage or join an existing one. Follow me for a minute while I tell you how I came to my conclusion …

5 steps to gear up for the fall selling season

The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market …