Get smart about spending, debt and retirement: 5 steps to becoming the boss of your money

Do you have money for emergencies? Are you funding your retirement and paying cash as you go? If not, you’re like most other Americans, and money is your boss. As REDX’s Michelle Holt puts it, “Money is a terrible master but a wonderful servant.” …

Brokers and agents, beware! Misclassifying employees as independent contractors has potential to bankrupt your business

Do you run a brokerage or a team? Do you have someone who does part-time work for your business on the side that you pay as an independent contractor? If so, you may be playing with a loaded gun that can literally bankrupt your business …

Tap into your clients’ reptilian brain to learn what they really want in a house

Do you love real estate so much that you would work in it even if you weren’t paid? This seems like a silly question, yet about 50 percent of all agents failed to close a single deal in 2013. What is it that differentiates those who are wildly successful from the rest? …

Secrets to converting phone leads into real estate clients

Former realtor.com President and CEO Allan Dalton once observed that the real estate industry is great at generating leads — it’s converting those leads that is the issue. With inventories being tight and loans harder to obtain than ever, you’re probably wondering how to maximize your income over the next few months …

Are you struggling to be profitable as a real estate agent? Maybe you should hire a coach

Have you hit a plateau you can’t seem to break? Are you struggling with how to be more profitable in your business? Are you facing burnout and thinking about leaving the business? If so, now may be the right time to hire a coach …

Give the consumer more than a cow pie, then Zillow and Trulia can turn on a referral fee

Each day, Zillow’s market capitalization ($4.8 billion today) creeps closer to that of real estate giant Realogy with a market cap of $5.51 billion. One year ago, it was one-third the size of the real estate brokerage and franchise giant. …

Hear it Direct conference: Brand matters to consumers, but not necessarily the agent or brokerage brand

The recent Hear it Direct (HID) conference in Austin, Texas, was packed with powerful strategies based upon direct consumer feedback. Whether you want to be more effective at marketing or pricing properties, these ideas represent some of the best ways …

Hear it Direct conference: Real estate consumers air top gripes with agents

What types of advertising and marketing strategies work best with today’s buyers and sellers? At a recent Hear it Direct real estate consumer conference, co-creator Sue Adler and her team tackled this topic with a live consumer panel plus “best of” videos from previous Hear it Direct conferences. What would it take to move your production from $62 million to $110 million in just one year …

When it comes to real estate marketing, don’t waste money on passive techniques

According to the National Association of Realtors’ newly released 2014 Home Buyer and Seller Generational Trends report, only 4 percent of sellers and 9 percent of buyers found their agent on a website. If you’re spending gobs of money on pay-per-click, search engine optimization (SEO), and other online advertising formats with the idea of generating buyer and seller leads, your money may be better spent elsewhere …

NAR: Many real estate agents spend their marketing dollars in the wrong places

The National Association of Realtors’ 2014 Home Buyer and Seller Generational Trends report is packed with must-have knowledge for any real estate professional who wants to generate the best return on his marketing dollar. Where should you be spending …