Why real estate brokerages should operate like Chipotle

Real estate is notorious for its inefficiencies when purchasing and selling a home. Technology has helped, to some degree, to streamline the housing search and transaction, but in general real estate often lags when it comes to adopting new tech and pr…

Matt Beall, principal broker at Hawaii Life, shares 10 things real estate can learn from surfing

In surfing, there are many times you won’t have your board. Realtors spend so much time obsessing over their tools they often forget that they still need to know how to “swim” (do the deal) independently of their tools …

Make it your business to track your Zulia ad spend and discover how your clients found you

Everyone is buzzing about Zillow’s acquisition of Trulia and what it means for investors, MLS, brokers and agents. The real issue for agents, however, is whether an ad spend on Zulia is the best place to spend your online marketing dollars …

So your past client listed with a competitor? 5 reasons you lost the listing

Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can return potentially errant sellers back to you as clients …

Get smart about spending, debt and retirement: 5 steps to becoming the boss of your money

Do you have money for emergencies? Are you funding your retirement and paying cash as you go? If not, you’re like most other Americans, and money is your boss. As REDX’s Michelle Holt puts it, “Money is a terrible master but a wonderful servant.” …

Brokers and agents, beware! Misclassifying employees as independent contractors has potential to bankrupt your business

Do you run a brokerage or a team? Do you have someone who does part-time work for your business on the side that you pay as an independent contractor? If so, you may be playing with a loaded gun that can literally bankrupt your business …

Tap into your clients’ reptilian brain to learn what they really want in a house

Do you love real estate so much that you would work in it even if you weren’t paid? This seems like a silly question, yet about 50 percent of all agents failed to close a single deal in 2013. What is it that differentiates those who are wildly successful from the rest? …

Secrets to converting phone leads into real estate clients

Former realtor.com President and CEO Allan Dalton once observed that the real estate industry is great at generating leads — it’s converting those leads that is the issue. With inventories being tight and loans harder to obtain than ever, you’re probably wondering how to maximize your income over the next few months …

Are you struggling to be profitable as a real estate agent? Maybe you should hire a coach

Have you hit a plateau you can’t seem to break? Are you struggling with how to be more profitable in your business? Are you facing burnout and thinking about leaving the business? If so, now may be the right time to hire a coach …

Give the consumer more than a cow pie, then Zillow and Trulia can turn on a referral fee

Each day, Zillow’s market capitalization ($4.8 billion today) creeps closer to that of real estate giant Realogy with a market cap of $5.51 billion. One year ago, it was one-third the size of the real estate brokerage and franchise giant. …