5 keys to building a successful real estate brokerage

Team builder. Subject matter expert. Role model. Coach. Talent finder. Mentor. Entrepreneur. Motivational speaker. Budget cruncher. Scapegoat. Brand ambassador. These are just some of the responsibilities that fall under the title of real estate broker…

Do some business models make bad real estate agents?

On Facebook today, Brad Inman was complaining about the lack of skill and courtesy demonstrated by an agent that he contacted as a consumer …

Why brokerage offices are no longer needed for great service

When we started our full-service brokerage, we had many considerations when it came to brick-and-mortar offices …

Why brokerage offices are no longer needed for great service

When we started our full-service brokerage, we had many considerations when it came to brick-and-mortar offices …

Why brokerage offices are no longer needed for great service

When we started our full-service brokerage, we had many considerations when it came to brick-and-mortar offices …

Why 2017 is the year of the real estate broker

January is a time for predictions for the year ahead — and this year, strangely, I’ve noticed a sense of pessimism surrounding the broker-centric model of real estate. To many, it seems as if the end of brokers is near. Yet as I spend time with brokerage executives and study technology trends, I come to a completely different conclusion. The doom and gloom is unwarranted …

How to backlink your real estate website for better Google rankings

SEO is crazy — full of ups and downs, unlike any other digital marketing medium. It’s a specialty that keeps evolving and changing with the latest Google ranking algorithm released. According to MOZ, it’s estimated that Google changes its algorithms 500-600 times each year, though most of the changes are minor …

7 marketing tools today’s agents want from their broker

If you have a real estate brokerage firm or are thinking of branching out and starting one, get up to speed with what’s necessary to keep your agents happy nowadays. Happy agents equal more business for you. Simple, right?

3 common SEO mistakes that destroy most real estate websites

SEO is a journey, not a destination, and this idea has proven itself true time and time again. Most real estate agents’ websites got left behind after Google Panda and Penguin update not because Google prefers big brands such as Zillow, realtor.com and…

7 trends that will make or break traditional real estate

For 2016, real estate industry players are encouraged to explore the emerging millennial buyers, the power of digital marketing and the popularity of shared working spaces …