The broker-driven future of the MLS

New technology initiatives are reshaping the future of broker relationships with MLSs. The sheer magnitude of the changes coming to the MLS portion of our industry is creating uncertainty for some and unease for others. These initiatives are complex. That’s why many agents, and even brokers, simply avoid them. It’s what we were taught: If the MLS is working, there’s no need to investigate further. Get back to business …

‘Undercover Boss’ goes undercover in real estate

For decades real estate professionals have been the butt of jokes, satires and the sometimes stars on reality television shows that do more to demean the business than to provide an accurate picture of the hard working professionals and the excellent s…

Brokers: Prepare your agents for today’s online homebuyers

I arrived at the open house to find cars piled up in the cul-de-sac before I had even put up the open house sign. We asked every person as they entered the open house, did you come because you saw the signs or did you see the home online …

Are large brokerages the industry’s Sirens?

In ancient Greek mythology, Odysseus was the king of Ithaca, and the Sirens were alluring creatures that drew in unknowing sailors with their inviting music, which caused them to crash on the rocky shores of their island …

3 reasons why agents are still relevant in the digital era

The internet has made its way into the bedrock of the world’s most profitable economy: real estate. A number of growing online portals have vaulted into the market to help buyers sail through one of the most difficult transactions of their life. Given real estate websites’ increasing trajectory, it may seem like the electronic marketplace has crushed Realtors just like travel agents, stock brokers and classified ads.

Should I stay or should I go: Pros and cons of switching brokerages

My real estate career began at Coldwell Banker, and my only brokerage change thus far was to Keller Williams Realty four years ago. I am very happy at KW, but I’d be lying if I said I wasn’t enticed by the various offers I have received from competing brokerages. Companies such as Sotheby’s with its incredible luxury branding and Compass with its cutting edge technology make compelling cases as to why I should switch to them …

You got your AMP in my Upstream!

There continues to be confusion about Upstream and AMP (Advanced Multilist Platform). They are two separate projects. They are not dependent upon each other. Allow me to explain …

5-star Realtor ratings: A chance for NAR to tighten ethics code

Six weeks ago, I wrote about how the online agent ratings and review landscape is broken, to which Rob Hahn correctly pointed out that I did not provide any suggested solution …

Letters From: real estate broker Marian Keriakos

Welcome to “Letters from,” a column that examines the intimate thoughts of members of the real estate industry …

5 areas of real estate that technology will revolutionize

Technology has already changed or automated many of the individual real estate sale process segments; at this point, all an outside competitor has to do is to tie them together into one advanced system — initiating a whole new model of selling real es…