Why a mission statement is so much more than a quote on a wall

You’ve probably seen a mission statement in your office. It goes up on the wall, and if it’s really good, you might pause and reflect. Sadly, most mission statements are not memorable. But a good mission statement has the power to take your business fr…

Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right …

Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right …

The most important question for the ultimate CONNECTion

You never know where your Inman story will take you. After a chance meeting in the Twitterverse in 2010, Inman Connect San Francisco set the scene for chapter one of my friendship with Tara. However, in true “sliding doors” fashion, fate, busy hallways…

What do sellers forget to do before they show a home?

Sellers often get a little lost in the hustle and bustle of everyday life; in their rush to leave for work or clear out before an open house, they sometimes forget to pick up the kids’ toys, straighten up their yards and — most unpleasantly — clean t…

Over 80 percent of real estate pros use an iPhone for work

The typical American household in 2017 owns more than two Apple products, and even as Samsung and Apple duke it out for top smartphone market share, the real estate industry appears to have a clear favorite: i …

7 easy ways to stay in touch with your clients this Halloween

Any holiday is a great excuse to engage with clients. With Halloween right around the corner, here are seven clever real estate agent “tricks” that’ll “treat” your clients to something fun! …

Facebook farming: 3 steps to turning your ‘friends’ into clients

Most new real estate agents don’t start with a long list of hot leads and client referrals. Sure, we’re naturally charismatic and have a knack for talking to people, but being voted prom queen doesn’t mean you have a viable real estate business …

10 reasons you will fail as a real estate agent

Here is what I can tell you –- there is one thing, and one thing alone, that will cause your success or failure. And that’s you. More specifically — your mindset …

10 reasons you will fail as a real estate agent

Here is what I can tell you –- there is one thing, and one thing alone, that will cause your success or failure. And that’s you. More specifically — your mindset …