Facebook farming: 3 steps to turning your ‘friends’ into clients

Most new real estate agents don’t start with a long list of hot leads and client referrals. Sure, we’re naturally charismatic and have a knack for talking to people, but being voted prom queen doesn’t mean you have a viable real estate business …

10 reasons you will fail as a real estate agent

Here is what I can tell you –- there is one thing, and one thing alone, that will cause your success or failure. And that’s you. More specifically — your mindset …

10 reasons you will fail as a real estate agent

Here is what I can tell you –- there is one thing, and one thing alone, that will cause your success or failure. And that’s you. More specifically — your mindset …

Establishing a farm: 6 rapport-building moves for real estate agents

New real estate agents have a hard enough time as it is building their confidence in a new career, learning the language of real estate and managing their newly established small business …

Feel like quitting real estate? 11 ways to bounce back

When Realtor Erin Brumleve is worn out with real estate, she turns whatever is bugging her into a ditty and sings it to her team. “Yesterday’s song went like, ‘Sometimes clients really love it when a real estate agent apologizes … even if it’s not th…

A simple 4-question business plan for real estate agents

One of the biggest mistakes that you can make as a real estate agent is to view your real estate career as a job instead of viewing your career as a business …

A simple 4-question business plan for real estate agents

One of the biggest mistakes that you can make as a real estate agent is to view your real estate career as a job instead of viewing your career as a business …

How real estate agents keep their cars looking sharp

Real estate agents spend a lot of time moving from one place to another — and in many locations, that means hours behind the wheel every week. The line between a couple snacks on-the-go and disaster area of a vehicle is very fine. So is the difference…

5 steps for creating a direct mail campaign that works

The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts …

Struggling as a real estate investor? It’s not because of a housing bubble

Real estate has its ups and downs, like any investment, but when you’re dealing with a bubble, the risks are much higher. Many people are hesitant to invest under such circumstances because the risk of loss is high. However, if you’re struggling in real estate now, the problem isn’t a housing bubble …