Cost of marketing on Facebook, Instagram falls during pandemic

Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis.

Where’s the silver lining? Here are 6 positive outcomes

We’re unsure how long the coronavirus crisis will last, but there’s one thing for certain. Even in today’s gloomy situation, there are a few silver linings you can look for.

Pulse: Tell us about a win you had this week

This week, we’re asking you, our readers, to look at the bright side. What’s a victory — however small or big — you experienced recently?

Tales from the field: How brokers should help new agents

Sourced from various real estate pros all over the country, this recurring column features stories of what agents are seeing on the front lines and what others can draw from those experiences. This time, Teresa Boardman explains how newly minted real e…

3 ways to generate your own high-quality leads online

With so many platforms out there, it’s hard to navigate the murky waters of digital marketing. Here are three strategies to help you generate new leads and ensure that you’re not lost in the shuffle.

A simple way to get eyes on your listing during uncertain times

Amid coronavirus fears, this tried-and-true piece of tech can help real estate agents continue showing homes while staying safe.

How to help impatient buyers find a home

Finding the perfect house takes time — but unfortunately, not a lot of homebuyers are willing to wait. Is your client eager to rush into a contract? Here’s what you can do.

What should a new agent’s work ethic look like?

Jumping into a new career in real estate is challenging. The trick is to stay creative, organized and knowledgeable in your field. Here’s how to accomplish that — while keeping your motivation and spirits high.

Reflections over resolutions: How to learn from setbacks and failures

Mistakes happen, but it’s what you learn from them that helps you grow into the next (and best) version of yourself. Here are some common areas agents have struggled with, and a few recommendations for turning those situations into growth opportunities…

Reflections over resolutions: How to learn from setbacks and failures

Mistakes happen, but it’s what you learn from them that helps you grow into the next (and best) version of yourself. Here are some common areas agents have struggled with, and a few recommendations for turning those situations into growth opportunities…