Could predictive analytics become tomorrow’s QR code?

If you really want to leverage the power of predictive analytics and saturate a market as an agent, then you should become very well acquainted with Facebook. One could argue that other than perhaps Google, there is no single entity that is better at m…

Could predictive analytics become tomorrow’s QR code?

If you really want to leverage the power of predictive analytics and saturate a market as an agent, then you should become very well acquainted with Facebook. One could argue that other than perhaps Google, there is no single entity that is better at m…

How location-based marketing led us to Pokémon Go for real estate

Pokemon Go is the hottest mobile gaming app on the market, and it only came out in July in the United States. In addition to shattering records for users, downloads and participation, it heralds some major progress in the fields of technologies surroun…

4 WeChat insider tips to gain and convert Chinese clients

China gets criticized in the West for banning sites such as Twitter, Facebook and Google. What is often overlooked is that the country’s homegrown internet companies are often more popular, more profitable and more innovative than their counterparts in…

Consumers are used to being dazzled. How do you compare?

“The House that Jack Built” was an antique British poem I heard countless times growing up. The point of the poem was less about home construction and more about connectedness. “This is the woman who milked the cow with the crumpled horn, that tossed the dog, that worried the cat, that killed the rat, that ate the cheese, that lay in the house that Jack built.” …

10 predictions of where real estate marketing will be in 2020

I spend a great deal of time researching trends in the marketplace and analyzing what top firms do from a marketing perspective. By looking at these trends, and the changing preferences of buyers, sellers and renters, I think you will see some signific…

What will they think of next? Paper business cards double as USB flash drive

Gerald Richards, an agent with the Utah brokerage The Franklin Group, has the most luck prospecting at bridal shows if he hands out fliers geared towards first-time buyers. But printing and lugging around all that paper can be a nuisance for the 68-year-old. …

If we could stop making fun of QR codes for a minute, we could see their value

A QR code is a means of communicating data with built-in redundancy for increased accuracy of the message …

NuOffer says QR codes keep digital documents secure, even when they’re printed out

Documents, as secure as they may be in digital form, typically lose any digital security they have when printed out, which can spell trouble for all parties in a real estate transaction. NuOffer, a real estate startup that streamlines the …

Snag those fleeting leads with SnapTags and QR codes

Unfortunately for brokers, there’s a scenario that often likely plays out in the house-hunting hustle: A passerby sees a home for sale, toys with the idea of learning more about it, and then, unmotivated to go through the effort of …