10 home improvements even a beginner DIYer can handle

So you just bought a house that needs some work, but you are a short on cash and ever shorter on the skills needed to fix up your place. Not to worry! There are plenty of home improvement projects even the most beginner of DIYers can handle …

5-star Realtor ratings: A chance for NAR to tighten ethics code

Six weeks ago, I wrote about how the online agent ratings and review landscape is broken, to which Rob Hahn correctly pointed out that I did not provide any suggested solution …

10 unspoken rules every homeseller should know

You’ve been thinking about selling your home. How hard can it be? You just clean the house, take some pictures and put them up online. That’s all it takes, right? Not quite, but you knew that. Here’s what you don’t know but should as a future homeseller …

12 things every new, retiring and second homebuyer should know

Homeownership and the pursuit of the American Dream is an integral piece of our history, livelihood and stability. Whether you are in the market for a place to enjoy your golden years, in pursuit of your first home or looking for your tropical getaway …

4 things agents are doing on LinkedIn that piss people off

I’ve had it. Seriously. Every day, I log in to LinkedIn hoping to connect with people, write a blog on LinkedIn Pulse or see if some of the thought leaders I’m following have anything useful to say …

16 marketing opportunities agents should prioritize now

It’s hard to believe that another new year is right around the corner. Each year, the ideas behind real estate marketing shift a little. Modern methods become increasingly important while others lose priority. …

4 steps to get started in real estate video

So you want to get into video marketing? Fantastic move. Video just continues to prove itself as the preeminent form of marketing today. Consumers are craving it and search engines are rewarding it …

12 ways not to do listing photos

When it comes to marketing a property, quality listing photos are what I like to call table stakes. You just can’t get in the game without them. …

Are you focusing on the wrong customer?

Recently, I was reading an article by Gary Vaynerchuk that talks about trying to convert the unconvertible. When you spend your valuable time trying to convert or sell the wrong customer, you lose out on the valuable opportunities to help those that tr…

4 tips to make your listings pop

A listing can make or break the sale of a home. Listing agents understand the importance of listing a home properly and know there is lot of pressure on those two to three sentences used to describe the home …