Should agents create a Facebook group?

A Facebook group is different from a Facebook page. A group is a digital club, and rather than meeting in person, the group meets on Facebook. Much like clubs, Facebook groups are designed to be a more personal spaces, and as such, Facebook considers t…

Curbside marketing: Why your app isn’t as good as my yard sign

In most markets today, well-priced homes are commonly getting multiple offers within the first few days of being on the market. What has gone largely unnoticed is how the yard sign, a core component of curbside marketing, is helping agents because IDX …

Will smart home monitoring jeopardize showing privacy?

It’s been industry practice, although one not always adhered to, for buyer agents to provide feedback on a listing after touring it with an interested buyer. Smart home monitoring devices may creep into ethics violations if used to secretly glean knowl…

NAR joins rulemaking committee on drone technology

The National Association of Realtors is among more than two dozen industry organizations invited to join a Federal Aviation Administration committee that will help develop a regulatory framework for the use of drones …

New SkySlope integration features come with email requirement

Data. This word has been at the center of many recent debates, from who rightfully owns and controls the data, to how it’s displayed, disseminated and ultimately used. Although most of the conversation seems to focus on listing data, the people at Upda…

Privacy, investment opportunity or location?

What do your clients — or you — prefer …

Video listing of the day: An Alpine retreat fit for royalty

At 30,000 square feet on five floors, built of solid granite and steel infrastructure, and featuring 12 bedrooms, 19 bathrooms, an indoor basketball court, movie theatre, 11-car garages, 4,000-bottle wine cellar, elevator, extraordinary finish details,…

5 ways to improve resident relations

How do you keep track of one individual’s needs in a sea of many? How do you improve tenant relations so that your renewal rates can continue to climb? Before your head starts spinning with countless questions, take a moment to read through our five-st…

Opinion: Why I don’t trust Zillow

I don’t trust Zillow. It’s that simple. I have frequently communicated my lack of trust to Zillow’s C-suite. As someone who runs a real estate brokerage, I have always been wary of Zillow’s ambitions …

4 ways to protect your customers’ personal information

If your customer communication relies in part or entirety on paperless documentation, here are a few measures you should take in order to ensure that your clients feel comfortable sharing information online …