5 ways to improve resident relations

How do you keep track of one individual’s needs in a sea of many? How do you improve tenant relations so that your renewal rates can continue to climb? Before your head starts spinning with countless questions, take a moment to read through our five-st…

Opinion: Why I don’t trust Zillow

I don’t trust Zillow. It’s that simple. I have frequently communicated my lack of trust to Zillow’s C-suite. As someone who runs a real estate brokerage, I have always been wary of Zillow’s ambitions …

4 ways to protect your customers’ personal information

If your customer communication relies in part or entirety on paperless documentation, here are a few measures you should take in order to ensure that your clients feel comfortable sharing information online …

Special report: Tracking systems zero in on what buyers really want

Tracie Norman recently received a reminder from her customer relationship management system instructing her to contact a buyer client. So Norman, a real estate agent with the Speicher Group of Olney, Maryland-based Re/Max Realty Centre, did what she of…

Don’t make these email faux pas with your real estate clients

Emails are, in most transactions, essential and a significant part of the communications among the various parties involved in real estate transactions. While we have each likely had at least one seller or buyer who does not use email, I suspect those …

National Association of Realtors offers data security and privacy training

Heartbleed. EBay. Target. Michaels. Neiman Marcus. Lately, it seems that every few weeks consumers hear about yet another data breach that has put their personal information at risk. To help agents, brokers, associations and multiple listing services n…

Negotiating a deal with global real estate clients is easier when you know their buying signs, cultural taboos

Negotiation can be particularly difficult when you work with global buyers. This can be especially challenging when your clients are not fluent in a language that you speak. A good place to begin is with some general factors that apply to almost all gl…

The pros and cons of a ‘bring your own device’ brokerage office

The release of the iPhone in 2007 had a significant impact on mobile computing. It also ignited what is now referred to as the “BYOD” (bring your own device) revolution. BYOD is simply a model where employees bring their preferred …

Why ‘big content’ trumps ‘lots of content’ for real estate SEO

I recently caught up with Rand Fishkin and Wil Reynolds, two industry leaders in the SEO world, to discuss their recent CEO swap, the latest Penguin update from Google and how real estate pros can leverage today’s search landscape. Rand …

Safeguard sensitive files with nCrypted Cloud

Dropbox has been widely adopted by real estate pros and has proven to be an extremely valuable tool. However, security — or, should I say, lack of security — has always been an issue with cloud storage services, particularly in …