Don’t make these email faux pas with your real estate clients

Emails are, in most transactions, essential and a significant part of the communications among the various parties involved in real estate transactions. While we have each likely had at least one seller or buyer who does not use email, I suspect those …

National Association of Realtors offers data security and privacy training

Heartbleed. EBay. Target. Michaels. Neiman Marcus. Lately, it seems that every few weeks consumers hear about yet another data breach that has put their personal information at risk. To help agents, brokers, associations and multiple listing services n…

Negotiating a deal with global real estate clients is easier when you know their buying signs, cultural taboos

Negotiation can be particularly difficult when you work with global buyers. This can be especially challenging when your clients are not fluent in a language that you speak. A good place to begin is with some general factors that apply to almost all gl…

The pros and cons of a ‘bring your own device’ brokerage office

The release of the iPhone in 2007 had a significant impact on mobile computing. It also ignited what is now referred to as the “BYOD” (bring your own device) revolution. BYOD is simply a model where employees bring their preferred …

Why ‘big content’ trumps ‘lots of content’ for real estate SEO

I recently caught up with Rand Fishkin and Wil Reynolds, two industry leaders in the SEO world, to discuss their recent CEO swap, the latest Penguin update from Google and how real estate pros can leverage today’s search landscape. Rand …

Safeguard sensitive files with nCrypted Cloud

Dropbox has been widely adopted by real estate pros and has proven to be an extremely valuable tool. However, security — or, should I say, lack of security — has always been an issue with cloud storage services, particularly in …

When a drone won’t do, you’ll hire a ‘gargoyle’

The dirigibles were easy enough to avoid. Simply stepping out of the way of their ponderous arcs was enough. Clancy had no problem with that. The drones, on the other hand, were trickier. They made noise at least, their eight …

Someday, we’ll all have our own digital snoops

With the gargoyle dispatched, Carl rolled up his screen and put it in the safe in his hotel room. Outside, the rain was letting up. Which was good because he’d planned on walking to his client’s office today, through the …

How to roll out the red carpet for high-end clients

What does it take to successfully compete against other luxury real estate agents? Mastering these key best practices from the best luxury agents in the world will prepare you to attract and build a more successful luxury business. Part seven …

IRS mining eBay, Facebook, emails to catch cheaters

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