8 questions agents should expect at every listing appointment

It is often a poker game of sorts; how much information should the agent share and in what way? Is the seller just picking their brain or truly serious about needing the agent’s help? Who else may the seller be interviewing?

8 tips for a home pricing strategy everyone can agree on

Do you have what it takes to price your listings right from the start or to ask for a price reduction when needed? Although most real estate agents are afraid to go for it, the process is much easier than you may realize.

How to turn your listing presentation into a listening consultation

Are you still doing a listing “presentation” where you use slides or do most of the talking? If you want to convert more listing appointments into signed listings, it’s time to shift to a new model. …

Should real estate agents intentionally underprice listings?

The old adage that price reigns supreme in real estate is always at play. Sellers usually want to price their home at the top or above their agent’s suggested range to test the upper limits of what the market might be willing to pay for their home.  …

Home prices up 7%: is a bubble looming?

Of the country’s 50 largest metropolitan markets, 50 percent are overvalued, according to new figures by data firm CoreLogic …

Setting seller expectations: How to price a home

Houses are very individualized. There are nuances such as wall paper, kitchen countertops, paint colors, etc., that all add to (or detract from) a home’s price …

Setting seller expectations: How to price a home

Houses are very individualized. There are nuances such as wall paper, kitchen countertops, paint colors, etc., that all add to (or detract from) a home’s price …

Should you price your listing high to leave room for negotiation?

Depending on your market, there are many different pricing strategies. If your seller gives you full rein, what I would do is price the house under market value …

Should you price your listing high to leave room for negotiation?

Depending on your market, there are many different pricing strategies. If your seller gives you full rein, what I would do is price the house under market value …

4 ways to get yourself kicked out of the neighborhood

Farming and working particular neighborhoods are great ways to develop leads and nurture a steady client base. But often times real estate agents shoot themselves in the foot and manage to alienate themselves from those neighborhoods without even reali…