Setting seller expectations: How to price a home

Houses are very individualized. There are nuances such as wall paper, kitchen countertops, paint colors, etc., that all add to (or detract from) a home’s price …

Setting seller expectations: How to price a home

Houses are very individualized. There are nuances such as wall paper, kitchen countertops, paint colors, etc., that all add to (or detract from) a home’s price …

Should you price your listing high to leave room for negotiation?

Depending on your market, there are many different pricing strategies. If your seller gives you full rein, what I would do is price the house under market value …

Should you price your listing high to leave room for negotiation?

Depending on your market, there are many different pricing strategies. If your seller gives you full rein, what I would do is price the house under market value …

4 ways to get yourself kicked out of the neighborhood

Farming and working particular neighborhoods are great ways to develop leads and nurture a steady client base. But often times real estate agents shoot themselves in the foot and manage to alienate themselves from those neighborhoods without even reali…

10 tips to get the home sold once and for all

When you put a home on the market, the clock starts — and the pressure sets in. You only have one opportunity to make a first impression, and you don’t want the home to sit for endless days on market while your sellers get increasingly upset …

6 factors that influence a home’s value

Trying to price a home accurately, whether you’re preparing to sell a house or you’re ready to make an offer on one, is challenging. Even if you’ve had experience in the real estate market, home prices can differ substantially from your initial evaluations …

6 factors that influence a home’s value

Trying to price a home accurately, whether you’re preparing to sell a house or you’re ready to make an offer on one, is challenging. Even if you’ve had experience in the real estate market, home prices can differ substantially from your initial evaluations …

6 reasons ‘testing the market’ is a seriously flawed idea

The listing presentation was going well. The sellers loved my approach to property prep. They were pleased with the marketing plan and advertising collateral. Just as I was getting ready to have them sign the listing agreement, they said, “About the pr…

57 questions every struggling real estate agent should be asking

A long time ago, I heard my father say that most people are too busy working to have time to think about how to make money …