5 ways to keep your seller’s expectations in check

Sellers often have their own ideas of what the selling process looks like. When these notions surface, you’ll have to address them head on and set your sellers straight. Here are five ways to address seller concerns before they become outrageous expectations. 

DocuSign passes Zillow’s market cap, and NAR is reaping the rewards

DocuSign, the cloud-based electronic signature platform, is skyrocketing in value and even overtook real estate tech giant Zillow Group in valuation, according to public stock data from Yahoo. The National Association of Realtors (NAR) is reaping the reward of the prudent investment.

Zillow market cap plummets by $1.6B after mortgage acquisition, earnings

Wall Street is not reacting well to Zillow’s second quarter 2018 earnings report and the announcement of its acquisition of Mortgage Lenders of America, with stock plummeting more than 17 percent on Tuesday.

10 tips to get the home sold once and for all

When you put a home on the market, the clock starts — and the pressure sets in. You only have one opportunity to make a first impression, and you don’t want the home to sit for endless days on market while your sellers get increasingly upset …

When the market doesn’t want your home listing

You just converted a $1.2 million expired listing that was on the market for over a year. It’s an A-plus property in terms of quality, condition, amenities and schools, but there’s one major problem — it’s half Cape Cod and half contemporary. What steps would you take to get this property sold …

When the market doesn’t want your home listing

You just converted a $1.2 million expired listing that was on the market for over a year. It’s an A-plus property in terms of quality, condition, amenities and schools, but there’s one major problem — it’s half Cape Cod and half contemporary. What steps would you take to get this property sold …

Why didn’t the house sell? Your marketing might be the problem

Every house has a price at which it will sell! Whether that price appeals to the seller is another matter. Fundamentally, if a house does not sell, there are only two logical reasons to explain why it did not sell …

Affordability, inventory continue to be an issue in California

Despite remaining above the 400,000 home sales mark for four consecutive months, California is selling less homes than forecasted …

Podcast: Sit or sell? 5 secrets to selling fast

You want a sale, and so does the seller. So, why are you often accused of only wanting to price the home to pad your pocket faster? It’s all about how you present your case. Pricing a home to sell can feel like a tug-of-war with the seller, but it does…

Podcast: The pricing strategy that’s sure to strike a deal

You rocked the presentation. The seller loves you and your marketing plan. But, now it’s time to finalize the list price. To avoid the dreaded price reduction talk, how can you advise the seller of the right price …