Zillow breaks into lead referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs.

Shortcuts: Zillow Group’s power play, actual intelligence, and NAR’s next move

Zillow Group has been using its leverage in more dramatic fashion recently. The headline this week is an upcoming moratorium on agent-posted listings …

Zillow Group just released ‘Premier Broker’ lead platform

Real estate behemoth Zillow Group wants to help real estate brokerages turn more leads into commissions. The company rolled out a new platform today — “Premier Broker” — that aims to help brokers raise their visibility on Zillow Group sites as well a…