Are Zillow’s Premier Agent changes working for agents?

Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff.

Zillow misses on Q3 earnings, hires new CFO

Zillow posted a net loss of $492,000 in the third quarter of 2018, much lower than its more than $9 million loss in the same quarter of last year, according to its third-quarter earnings report. Revenue for the real estate technology giant was up 22 percent, year-over-year. 

Zillow Offers reveals its next market: Houston

Zillow Offers, a consumer-facing program to directly buy a home, prepare it for showings and quickly resell the home, is coming to Houston. 

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the real estate tech giant’s Premier Agent conference in Las Vegas.

Is Zillow scanning your Gmail for leads?

A real estate agent was recently confused to learn that Zillow’s Premier Agent app was pulling manually entered leads from her Gmail account and prompting her to call leads she generated on her own. 

Zillow Offers will launch in Charlotte and Raleigh this winter

The expansion to these two North Carolina cities also puts Zillow’s nascent but quickly expanding homebuying and reselling program up against competing “iBuyers,” namely Knock and Opendoor. 

New lead generation scams on the rise, Zillow warns

Zillow is warning real estate agents to be on the lookout for a scammer trying to take money in exchange for leads, posing as the real estate tech giant.

Zillow breaks into lead referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs.

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive officer of Kendrick Realty, it’s working.

Real estate agents are split on Zillow’s Arizona broker’s license

Despite Zillow’s insistence that its attempt to get a real estate broker’s license in Arizona won’t change how the company does business and that it has no plans to begin acting as a brokerage, some agents aren’t convinced.