How is Zillow deciding which Premier Agents get Instant Offers leads?

Becky Garcia, an Arizona-based agent with The Garcia Group, and George Laughton, of the Laughton Team, became early adapters of Zillow’s Instant Offers program. Here’s how shrewd business sense and steely focus helped them reap the benefits.

Inside Zillow’s Instant Offers expansion

Zillow is launching its direct-to-consumer homebuying service in Las Vegas Wednesday after strong demand in Phoenix, its first market. And local agents are sharing in the success.

The latest news on Zillow’s move to buy and sell homes directly

Seattle-based real estate tech giant Zillow sent shockwaves throughout the industry last week by announcing it would be launching a major new business initiative: buying and re-selling homes directly from consumers…

Making the Next Play: With Instant Offers, Zillow to Begin Buying and Selling

Zillow announced on Thursday it is becoming a buyer and seller through its Instant Offers platform, beginning in Las Vegas and Phoenix with Premier Agents this spring. Arik Prawer, formerly chief integration officer at Invitation Homes, has been appointed chief business development officer to oversee the participation of Zillow on the platform. On Instant Offers, […]

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Zillow’s other big announcement: higher quality leads for Premier Agents

Zillow Group this month plans to roll out new updates to its Premier Agent program that will now filter quality leads directly to agents 24/7, the Seattle-based company announced.

What can Zillow do to offset slowing revenue growth?

My analysis on realtor.com earlier this week surfaced a particularly interesting chart on Zillow’s revenue growth. The slowing growth piqued my interest, so I dug deeper into the data and strategic implications …

11 burning questions about Zillow Instant Offers

Today portal giant Zillow launched its Instant Offers program in two test markets. The announcement will undoubtedly rattle the industry. To help you cut through the noise, here are 11 burning questions with our best take on answers. …

Do Zillow leads to lenders violate RESPA? CFPB mum

Are the agents and lenders who participate in Zillow’s lender co-marketing program violating a federal anti-kickback law? The CFPB has not issued any guidance in regards to whether participating in Zillow’s lender co-marketing program violates RESPA, w…

Zillow Group’s Premier Agent app now takes in leads from competitors

Zillow Group today released several new features for its Premier Agent app that the company hopes will help agents manage their leads more effectively …

Zillow Group just released ‘Premier Broker’ lead platform

Real estate behemoth Zillow Group wants to help real estate brokerages turn more leads into commissions. The company rolled out a new platform today — “Premier Broker” — that aims to help brokers raise their visibility on Zillow Group sites as well a…