The latest news on Zillow’s move to buy and sell homes directly

Seattle-based real estate tech giant Zillow sent shockwaves throughout the industry last week by announcing it would be launching a major new business initiative: buying and re-selling homes directly from consumers…

Making the Next Play: With Instant Offers, Zillow to Begin Buying and Selling

Zillow announced on Thursday it is becoming a buyer and seller through its Instant Offers platform, beginning in Las Vegas and Phoenix with Premier Agents this spring. Arik Prawer, formerly chief integration officer at Invitation Homes, has been appointed chief business development officer to oversee the participation of Zillow on the platform. On Instant Offers, […]

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Zillow’s other big announcement: higher quality leads for Premier Agents

Zillow Group this month plans to roll out new updates to its Premier Agent program that will now filter quality leads directly to agents 24/7, the Seattle-based company announced.

What can Zillow do to offset slowing revenue growth?

My analysis on realtor.com earlier this week surfaced a particularly interesting chart on Zillow’s revenue growth. The slowing growth piqued my interest, so I dug deeper into the data and strategic implications …

11 burning questions about Zillow Instant Offers

Today portal giant Zillow launched its Instant Offers program in two test markets. The announcement will undoubtedly rattle the industry. To help you cut through the noise, here are 11 burning questions with our best take on answers. …

Do Zillow leads to lenders violate RESPA? CFPB mum

Are the agents and lenders who participate in Zillow’s lender co-marketing program violating a federal anti-kickback law? The CFPB has not issued any guidance in regards to whether participating in Zillow’s lender co-marketing program violates RESPA, w…

Zillow Group’s Premier Agent app now takes in leads from competitors

Zillow Group today released several new features for its Premier Agent app that the company hopes will help agents manage their leads more effectively …

Zillow Group just released ‘Premier Broker’ lead platform

Real estate behemoth Zillow Group wants to help real estate brokerages turn more leads into commissions. The company rolled out a new platform today — “Premier Broker” — that aims to help brokers raise their visibility on Zillow Group sites as well a…

11 Zillow hacks revealed from the inside

Today, Zillow’s director of industry research, Andrew Hafzalla, shared 11 keys to success on Zillow during our inaugural “Slack Off Wednesday” chat series. Here’s what he had to say about making Zillow profitable for you …

Spencer Rascoff’s live tweets from Premier Agent Summit

Rascoff’s real-time coverage of the Premier Agent Summit comes on the heels of a the most recent industry commotion about the value of Zillow leads, spurred by Gary Keller’s comments at the KW Family Reunion about lazy agents and Internet advertising. …