What is the best digital advertising for real estate agents?

Remember the good ol’ days of real estate marketing? You bought a bus sign, sent out a postcard — maybe put your face on a grocery cart — or some other form of “display” advertising. Times have certainly changed, however, and real estate agents can thank the internet for that …

4 sure ways to butcher your PPC lead generation efforts

According to the National Association of Realtors, more than 90 percent of homebuyers make use of the internet when buying homes. That makes the internet a huge reservoir of real estate leads waiting to be mined by any agent …

Launching your real estate website? Tackle these 5 things first

These days, people from different lines of work go online in hopes of finding an easy way of reaching out to more people and acquiring more customers. Over the years, the online world has grown and evolved significantly, which makes it difficult to des…

3 steps to maximizing your Google ad campaign for bigger returns

Most people start their move online even before they’ve chosen a real estate agent. The internet allows homebuyers and sellers the luxury of hiding behind their computer screens and dipping their toes in before diving head first …

SEO vs. PPC: What’s the best real estate marketing strategy?

SEO and PPC have one thing in common — they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you either do it yourself, or you hire a SEO agency t…

The power of paid search in 2016

There are three primary ways to gain business in real estate: sphere of influence. Many agents rely solely or mostly on their sphere of influence. The people you go to church with, your Facebook friends and your spouse’s boss — these individuals know you and your profession and will likely reach out when they need real estate services …

4 things to consider with the big Google AdWords changes

Those agents and brokerages who generate leads off of pay-per-click might have noticed some significant changes last Friday with Google AdWords. Those ad slots that once appeared on the righthand side of all Google search results are now gone, and in t…

How to calculate customer acquisition cost

Emerging technology within the real estate market has made the tracking of marketing expenditures more feasible than ever. Brokers, agents and commercial developers can now readily generate leads from digital sources and track them through to the sale …

How to list a home the right way

Awesome, you’ve got your first listing! Maybe you’re new in the business, you maybe you’ve been a buyer’s agent and finally headed out to go solo. Congrats and welcome to the fast-paced and exciting world of residential real estate. Now let’s get real …

How to list a home the right way

Awesome, you’ve got your first listing! Maybe you’re new in the business, you maybe you’ve been a buyer’s agent and finally headed out to go solo. Congrats and welcome to the fast-paced and exciting world of residential real estate. Now let’s get real …