The government wants to know what’s up with real estate pocket listings

Pocket listings and state regulations regarding dual agency and minimum service requirements may be on the agenda at the real estate competition workshop to be held by Department of Justice and the Federal Trade Commission on June 5.

ListFlash wants to give pre-market listings the eyeballs they deserve

In an effort to increase pre-market listing exposure for its customers, ZipLogix has introduced a new product called listFlash, which gives agents a way to rapidly distribute new listings to brokerage colleagues before they land on the multiple listing service (MLS). It’s a “coming soon” alert, in essence.

The Inman Files: Pocket listing + dual agency = home sale horror story

Once, many years ago, I got totally aggravated by how dirty my shower had gotten. In my impulse to clean up the mess, I threw some Clorox on the tile floor and then sprayed liquid ammonia on the walls. I nearly died. Another volatile combination I have…

Gary Gold: 3 reasons making nice with other agents is good business

Selling real estate is a full-contact sport. It’s heavily competitive. But by the same token, the most important resources I have are other real estate agents. …

San Francisco Bay Area MLSs to share ‘coming soon’ and pocket listings

When “coming soon” listings blazed into the spotlight nearly three years ago, MLSss had a choice: support what agents and brokers were already doing among themselves or try to quash it …

Realty Austin says its Coming Soon listings benefit buyers and sellers

In an aggressive real estate market, being prepared and equipped benefits all sides of the deal. One independent brokerage in Texas hopes to help both buyers and sellers gain an early competitive edge with its “coming soon” listings …

Are ‘buyer needs’ the new ‘coming soon’?

Marketing for-sale properties as “coming soon” has emerged as a popular way to drum up interest in a property before listing a home on the local multiple listing service. But there’s another way — one that may be less likely to flirt with multiple lis…

Homes sell faster when marketed as ‘coming soon’ first

Amanda McMillan, an agent team leader at Chicago-based @properties, says one of the reasons she sells properties faster than some other agents is that she aggressively markets her listings as “coming soon” to other agents before entering them into the …

Broker Think Tank is agent-to-agent listing promotion software

Broker Think Tank is a collaborative, localized selling tool for real estate agents. It’s what your local MLS should have aspired to be ten years ago …

San Francisco Realtor association hopes to bring visibility to off-MLS deals

Nearly a quarter of homes sold in San Francisco never make it to the MLS, according to San Francisco Association of Realtors CEO Walt Baczkowski. While some listing agents and brokerages keep listings off the MLS to increase the chances that they captu…