How a luxury brokerage is using WeWork to expand across LA

PLG Estates’ brokerage owner Peter Lorimer and his wife and co-founder, Cindy, put a lot of effort into their three Los Angeles offices since starting up in 2010, but they were always getting asked by agents when they were going to open in other popula…

How to brand yourself when you work for a big company

Tune in to Peter Lorimer’s ICSF 2017 session for tips and takeaways for branding yourself and establishing a unique identity whether you work for yourself or a big company …

How to combine modern marketing with old-school tactics

How do you incorporate your unique, forward-thinking marketing strategies with the more traditional door-knocking techniques? Listen in to this Inman Connect San Francisco 2017 session to hear the answer …

How to utilize bots for real estate

Bots, bots, bots — they’re everywhere this week. But what are they and why should you care …

Should real estate agents sell luxury or regular properties?

Every real estate agent has to figure out where he or she fits in and what his or her niche is. In this week’s video, Peter Lorimer of PLG Estates talks about the decisions real estate agents must make regarding selling luxury or regular properties …

Should real estate agents sell luxury or regular properties?

Every real estate agent has to figure out where he or she fits in and what his or her niche is. In this week’s video, Peter Lorimer of PLG Estates talks about the decisions real estate agents must make regarding selling luxury or regular properties …

The top 7 pre-game rituals for throwing an open house

What is open house protocol? In this week’s video, Peter Lorimer of PLG Estates discusses the open house best practices that will wow your potential buyers and your sellers …

How often should you follow up?

Real estate agent are always trying to figure out the magic number for how many times they should follow up. In this week’s video, Peter Lorimer of PLG Estates gives us his philosophy on follow up …

How often should you follow up?

Real estate agent are always trying to figure out the magic number for how many times they should follow up. In this week’s video, Peter Lorimer of PLG Estates gives us his philosophy on follow up …

Working with international homebuyers

Los Angeles is a known hotspot for international homebuyers, but how do you connect with someone who lives in a different country? In this week’s video, Peter Lorimer of PLG Estates talks about working with international buyers and how to build relatio…