Luxury California brokerage Willis Allen launches new tech platform

The platform, dubbed WAREhouse, is designed to increase the productivity of the independent brokerage’s more than 150 agents.

NRT launches new automated marketing platform

Prospect Square can compile market reports, send emails and newsletters, and is designed to help agents solidify their position as local experts.

Florida indie brokerage unveils agent tech platform, plans expansion

Automated Back End provides agents with automation and collaboration tools, e-signing software and one-click marketing. It is designed to work on all of an agent’s electronic devices.

Don’t believe Keller Williams is a tech company? Think again

When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational. Here’s why industry veteran and regular Inman columnist Bernice Ross believes doubters are dead wrong.

What you need to know about platforms — and why they matter

Keller Williams Director of Innovation Adi Pavlovic spoke Thursday at Inman Connect, explaining what a platform is and why it matters for real estate pros.

Connect the Sessions: ICNY’s Data Track explores MLSs, platforms, emerging tech and more

Learn why “The consumer is looking for an all-inclusive experience.”

Coming to America: 6 things Purplebricks needs to know about U.S. real estate

U.K. hybrid brokerage Purplebricks charges consumers a set fee to “instruct to sell” — for us Yanks, that means list a home with an agent. The company has expanded to Australia, and now it’s raising funds to bring its tech-based model to the U.S. in the second half of …

4 real estate hacks I can’t live without

There is an ocean of opportunities to improve your personal business and surprise customers with over-the-top service through technology. I’ve only been immersed in the real estate industry for four years, but I’ve already encountered huge leaps in tech that a lot of agents and clients in my market are not ready to adopt …

How to provide value on social media and get a huge return

If you’re reading this, there’s a good chance that you’re a real estate agent. There’s also a good chance that you know how to sell a home. You’re good at person-to-person interactions, and you can show buyers everything there is to love in a home, neighborhood and city …

4 WeChat insider tips to gain and convert Chinese clients

China gets criticized in the West for banning sites such as Twitter, Facebook and Google. What is often overlooked is that the country’s homegrown internet companies are often more popular, more profitable and more innovative than their counterparts in…