3 ways that you should be using Facebook to showcase panoramic shots

If you’ve been using Facebook over the past year or so, you’ve started to see the rise of the 360 videos. The 360 degree videos are shot using a 360 video camera (most popularly, the Ricoh Theta S) and selecting the special checkbox when uploading to F…

9 steps to owning your neighborhood using Facebook

Gone are the days of farming with postcards. They’re expensive, end up in the trash almost immediately and never reach further than the hand that plucks them from the mailbox. If you want to be the go-to agent for a neighborhood, the easiest way is to show that you’re part of the community, and the best way to demonstrate that is through regular, targeted posting to your Facebook business page. You’ll reach scores of people in a given neighborhood, and it will cost little to nothing …

Why buyers buy — unlocking your clients’ reptilian instincts

Would you like to unlock the secret of what causes buyers to buy? If you’re ready to discover the words and images that trigger the brain centers for buying behavior, Clotaire Rapaille’s research has the key …

The perfect headshot: 4 secrets to working with your photographer

First impressions count. Every agent knows that, and it’s the reason that real estate professionals spend so much cash on proper grooming, elegant attire and luxurious cars. The rule of thumb that I’ve heard is that you want to appear at least a little…

3 ways to think like an agent and post like a friend on Instagram

Remember the days when you had to pay per line or character to most effectively market your listings and business? In the heyday of print advertising, we real estate agents learned how to succinctly create ads that just gave the bare bone basics due to…

11 starter tips for becoming a neighborhood expert

As a new agent business strategist, I get asked this question all the time: “How do I specialize in (insert neighborhood here) when the neighborhood is so hot?” My response: It’s doable if you put in the time and stay consistent …

3 ways to network without leaving your desk

You likely know the importance of networking, but with all of the other agenda items packed into your day, is it a neglected lead generation activity? Here are three surprising tech tools that can help you network more — even if you cannot physically …

10 headshot hints to make them look twice

The headshot plays one of the most vital roles in the overall scheme of marketing for a real estate agent. It will be the image from which people form an impression of you before they get a chance to meet you in person. …

12 ways not to do listing photos

When it comes to marketing a property, quality listing photos are what I like to call table stakes. You just can’t get in the game without them. …

4 ways to attract millennials taken straight from Jimmy Fallon’s rulebook

Even though Fallon is not technically a millennial (he just turned 41) he connects with a younger generation both on-air and off unlike any other host of “The Tonight Show” — even Johnny Carson …