Keeping it real: The agent who sold the Playboy Mansion for $105M

On this edition of “Keeping it real,” a new series on Inman, Peter Lorimer sits down with Gary Gold, one of the agents who sold the Playboy Mansion. Gold shares his biggest secrets to success and how to achieve it.

How a luxury brokerage is using WeWork to expand across LA

PLG Estates’ brokerage owner Peter Lorimer and his wife and co-founder, Cindy, put a lot of effort into their three Los Angeles offices since starting up in 2010, but they were always getting asked by agents when they were going to open in other popula…

Personal brand vs. company brand: What’s more important?

Which is more important, the company brand or the agent’s personal brand? In this video, Peter Lorimer discusses company brand versus personal brand and what agents should do.  …

How to brand yourself when you work for a big company

Tune in to Peter Lorimer’s ICSF 2017 session for tips and takeaways for branding yourself and establishing a unique identity whether you work for yourself or a big company …

How to combine modern marketing with old-school tactics

How do you incorporate your unique, forward-thinking marketing strategies with the more traditional door-knocking techniques? Listen in to this Inman Connect San Francisco 2017 session to hear the answer …

How can new real estate agents stand out on social media?

Especially as a new real estate agent, it’s critical to capture leads from your sphere of influence through social media …

How can real estate agents stay on top of technology?

The best way to stay on top of technology and social media is to make it your business to do so. Research it to death …

How do you negotiate a price reduction with a stubborn seller?

Often when real estate agents take a listing, the agent has a price in mind, the seller has an often higher price in mind, and they are lucky to meet in the middle …

What are seller concessions?

When working with buyers, inevitably, you will open escrow, go through inspections and find out that something in the home isn’t in tip-top shape …

What are seller concessions?

When working with buyers, inevitably, you will open escrow, go through inspections and find out that something in the home isn’t in tip-top shape …