How to brand yourself when you work for a big company

Tune in to Peter Lorimer’s ICSF 2017 session for tips and takeaways for branding yourself and establishing a unique identity whether you work for yourself or a big company …

How to combine modern marketing with old-school tactics

How do you incorporate your unique, forward-thinking marketing strategies with the more traditional door-knocking techniques? Listen in to this Inman Connect San Francisco 2017 session to hear the answer …

How can new real estate agents stand out on social media?

Especially as a new real estate agent, it’s critical to capture leads from your sphere of influence through social media …

How can real estate agents stay on top of technology?

The best way to stay on top of technology and social media is to make it your business to do so. Research it to death …

How do you negotiate a price reduction with a stubborn seller?

Often when real estate agents take a listing, the agent has a price in mind, the seller has an often higher price in mind, and they are lucky to meet in the middle …

What are seller concessions?

When working with buyers, inevitably, you will open escrow, go through inspections and find out that something in the home isn’t in tip-top shape …

What are seller concessions?

When working with buyers, inevitably, you will open escrow, go through inspections and find out that something in the home isn’t in tip-top shape …

What are comps? The rules of using comparables

Comps, also known as comparables, are a critical tool that real estate agents use to determine a home’s value. My rule of thumb is this: Comps only have a shelf life of 90 days …

What are comps? The rules of using comparables

Comps, also known as comparables, are a critical tool that real estate agents use to determine a home’s value. My rule of thumb is this: Comps only have a shelf life of 90 days …

What is a lease option to buy?

A lease option to buy is complicated, and I’ve only seen a few in my career. But real estate agents should be familiar with it in case clients ask …