6 tips for creating a personal brand that’ll stand the test of time

Survival in real estate is all about providing value. This very idea has been the topic of discussion for real estate agents and brokers on many levels lately as we evaluate the future of our business. Here are six key ways to brand yourself as an agent while working for a larger brokerage. 

Personal brand vs. company brand: What’s more important?

Which is more important, the company brand or the agent’s personal brand? In this video, Peter Lorimer discusses company brand versus personal brand and what agents should do.  …

How to build an irresistible personal brand in real estate

Formulating a prescribed image or impression in the mind of others helps nurture relationships when you’re not in the room so that when you do show up, your reputation has already paved the way for success. Here, discover how to use personal branding a…

7 must-dos for even the most experienced real estate agents

So you’ve been in the business a while and have found relative success. Despite your vast number of years in real estate, there are a few items on the to-do list you might just be skipping over …

5 ideas for breathing life into tired real estate marketing

Every day, consumers are inundated with marketing from agents and companies pitching their services and looking for their next transaction. The vast majority of these materials are not only boring but also totally ineffective …

The one question you need to ask when creating your personal brand

By auditing your best relationships, whether they be personal or professional, you can discover your best potential client base. Then, identify the marketing or system channels that will help you build out that community to bring you success …

Planting the seeds of brand perception: Agents must be the Aston Martins of real estate

I hear this sentence all the time: “I don’t know what a brand is, but I don’t think I need one.” I decided to take this opportunity to try to define the concept of branding to explain why you need a brand. In a way, it’s like explaining why we need air. So, please hang in there with me, and let me know if what follows makes sense …

Are you doing too little, too late to manage your reputation?

Checking Yelp reviews 3 times a day is not an effective strategyread more