3 steps to maximizing your Google ad campaign for bigger returns

Most people start their move online even before they’ve chosen a real estate agent. The internet allows homebuyers and sellers the luxury of hiding behind their computer screens and dipping their toes in before diving head first …

SEO vs. PPC: What’s the best real estate marketing strategy?

SEO and PPC have one thing in common — they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you either do it yourself, or you hire a SEO agency t…

The power of paid search in 2016

There are three primary ways to gain business in real estate: sphere of influence. Many agents rely solely or mostly on their sphere of influence. The people you go to church with, your Facebook friends and your spouse’s boss — these individuals know you and your profession and will likely reach out when they need real estate services …

4 things to consider with the big Google AdWords changes

Those agents and brokerages who generate leads off of pay-per-click might have noticed some significant changes last Friday with Google AdWords. Those ad slots that once appeared on the righthand side of all Google search results are now gone, and in t…

How to calculate customer acquisition cost

Emerging technology within the real estate market has made the tracking of marketing expenditures more feasible than ever. Brokers, agents and commercial developers can now readily generate leads from digital sources and track them through to the sale …

How to list a home the right way

Awesome, you’ve got your first listing! Maybe you’re new in the business, you maybe you’ve been a buyer’s agent and finally headed out to go solo. Congrats and welcome to the fast-paced and exciting world of residential real estate. Now let’s get real …

How to list a home the right way

Awesome, you’ve got your first listing! Maybe you’re new in the business, you maybe you’ve been a buyer’s agent and finally headed out to go solo. Congrats and welcome to the fast-paced and exciting world of residential real estate. Now let’s get real …

Is pay-per-click worthwhile for my real estate business?

The easy answer is: it depends. It’s 2016, and every new year is a time to evaluate business and marketing strategies. Before looking to evaluate pay-per-click (PPC), review your marketing results from …

How to reinvigorate your underused website

Most people in a business for more than 10 years have their own formula for success. For many, Internet marketing and website promotion are not part of their lead generation. Some are tentative in using their advertising budget for areas that they are …