Agent transforms unsellable homes into chic money machines

Pacific Union International’s top listing agent Tracy McLaughlin can see a home’s good bones through the cosmetic nightmares of her target area and help sellers capitalize on an opportunity. In fact, maximizing value-add on home renos is her stock and …

Relax and live a little: How to earn a spot at real estate’s rich table

You won’t find Aaroe Estates president and real estate agent Aaron Kirman slumped behind a desk or hiding behind his tablet. You’re more likely to catch him mid-volley on the tennis court with clients, chatting it up with prospects at dinner or enjoyin…

Partners Trust reportedly crafting deal to sell to Pacific Union

Los Angeles-based real estate firm Partners Trust is putting together a purported deal to sell at least a partial stake of the company to San Francisco-based Pacific Union International, the 8th largest brokerage in the country by sales volume, Inman has learned …

Pacific Union merges with John Aaroe Group

San Francisco-based Pacific Union International Inc., ranked the ninth largest brokerage in the U.S. by sales volume, has merged with Southern California luxury brokerage John Aaroe Group …

Bay Area real estate market showing mixed signs in August

Bay Area home prices are starting to make their descent following a moderate summer of home price appreciation, according to a Pacific Union market report for August …

Compass storms San Francisco after snapping up top agents

Hot on the heels of a $1 billion-plus valuation, high-tech brokerage Compass has blitzed into San Francisco, launching an office led by elite agents from two national real estate brands. The launch comes after an aggressive push by Compass to vacuum up…

Brokerage’s ‘Best Buyer’ report gives agents tactical marketing advice

Pacific Union CEO Mark McLaughlin is used to seeing some of his top agents approached by other brokerages. In a bid to give his agents a competitive edge, the CEO and his chief technology advisor, Alexander Paine, are aiming to equip agents with more d…

MyTheo 2.0 coming to NorCal Realtors with new features

Software innovation plateaus at end users and their feedback, which, oddly enough, are also catalysts needed to raise the bar. Theo Inc. is part of the software wave sweeping up firms, pushing new features across mobile platforms into the hands of real…

Inc. 5000’s fastest-growing companies: SF real estate firms that made the cut

Rising stars in real estate are recognized in a variety of outlets, but making it on the Inc. 5000 list of fastest growing private companies signifies standing out among all industries …

Bay Area market conditions regulate slightly in July

Although sellers may not feel as warm, the Bay Area market normalizing to more realistic appreciation rates is considered positive news for housing health, according to Pacific Union’s July report on Bay Area real estate …